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Your Brand Is Your Biggest Asset—Make It Perform
Strategy • Branding • Press
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Press night for @raicesclt was one for the books 🥂

We welcomed Charlotte’s press and tastemakers to celebrate the launch of Alfonso and Amalia’s regional Mexican concept in South End, and the coverage speaks for itself: our friends from Axios Charlotte, Charlotte Business Journal, and the Charlotte Observer all showed up to tell the story.

From agave-forward cocktails to a menu rooted in Jalisco and Oaxaca, Raíces is exactly the kind of concept Charlotte’s been hungry for. 

Congrats to the whole team; this is just the beginning. 🖤

#MadeOutside #Charlotte #CLT by @wearemadeoutside
5
a month ago
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Explore boldly. Sip slowly. 🖤

Our packaging design for @neekteaco Sip Collection — Black is out in the world. From box to band to label, every layer tells a story.

#MadeOutside #NeekTeaCo #CLT #PackagingDesign by @wearemadeoutside
2
2 months ago
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🌵 La Vecina has officially opened, and the press has been buzzing since day one.

Now open in Plaza Midwood, this Latino fusion concept and walk-up taco stand has been turning heads across Charlotte’s press. 📰

Swipe through to see the love La Vecina has been getting — and if you haven’t been yet, you know what to do. 🌮 

🌵 @lavecinaclt taken in Plaza Midwood by @wearemadeoutside
3
2 months ago
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🍝 NEW ITALIAN RESTAURANT OPENS IN DILWORTH: Handmade pasta, wood-fired pizza and Roman-inspired flavors have arrived in Charlotte.

Ardente: Roman Kitchen & Market (@ardentekitchen) opened June 24 at the former Capiche space on Morehead Street, brought to life by co-owners Madison and Raffaele Patrizi of Mano Bella Artisan Foods (@manobellaartisanfoods). 

The 5,200-square-foot space draws on the family-run trattorias of Rome, promising approachable Italian cuisine made with locally-sourced ingredients.

Expect organic handmade pasta, meats cooked over open fire, pizzas and scratch-made sauces — plus a market stocked with prepared foods and imported pantry staples.

The eatery also offers weekly specials and family-style meals.

📍 500 E. Morehead St., Charlotte, NC

 🕚 Open 11 a.m. daily, Monday–Saturday

#CharlotteFive #Dilworth #CLTEats #ItalianFood #CharlotteRestaurants

📸: Made Outside (@wearemadeoutside)
✍️: Tanasia Kenney (@tphunk_x)

🔗 CharlotteFive.com (link in bio) for details. taken in Dilworth Charlotte by @wearemadeoutside
0
3 months ago
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Design Talent Roundup 💻

We’re sourcing experienced remote freelance designers across packaging, branding, web, illustration, and campaign work.

But here’s the thing— we’re not looking for safe.

This is not a catch-all call. We’re looking for designers who think conceptually, execute with intention, and understand how design actually holds up in the real world.

We’re gearing up for a busy year and genuinely love meeting new talent.

So don’t blend in. Be a little bold. A little unexpected. Make it obvious you are here.

We may not be able to respond to every inquiry, but please know we appreciate you and truly look forward to connecting. 

No phone calls or DMs, please.

Email hello@madeoutside.com with your thoughts, work samples, and what makes you feel you’re a strong fit for Made Outside clients and team. by @wearemadeoutside
8
5 months ago
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This is that place. 🌵

La Vecina is where bold flavor meets good energy—where everything feels a little unexpected, but somehow exactly right.

A neighborhood spot, reimagined. Coming soon to Plaza Midwood.

#MadeOutside #RestaurantBranding #CharlotteNC #HospitalityDesign #BrandIdentity taken in Plaza Midwood by @wearemadeoutside
10
5 months ago
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Designed to feel as thoughtful as the care itself.

For Ramsey Modern Wellness, we translated a deeply personal, high-touch experience into a seamless digital one—through intentional web design and development that feels refined, approachable, and easy to navigate.

#MadeOutside #UXDesign #WellnessBranding #BrevardNC taken in Brevard, North Carolina by @wearemadeoutside
0
6 months ago
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Built to reflect the next chapter.

For Jenny Fisher, we developed a brand and digital presence that feels as clear and intentional as the work itself—from positioning to visual identity to a fully realized website experience.

A foundation designed to grow with her.

#madeoutside #brandidentitydesign #webdesignstudio #personalbranding #strategicbranding taken in Asheville, North Carolina by @wearemadeoutside
5
6 months ago
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A digital experience designed to feel as personal as the moment itself.

For Ladies of Lineage, every detail of the site was built to reflect a refined, one-on-one bridal journey—elevated, intentional, and thoughtfully curated.

Because finding “the one” should feel just as seamless online as it does in person.

#madeoutside #webdesignstudio #luxurybranding #charlottedesign #uxdesign by @wearemadeoutside
1
6 months ago
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A slower pace, by design.

We created a brand direction for The Retreat at Lake Norman rooted in calm, connection, and a sense of escape from the everyday. 

#MadeOutside #HospitalityDesign #BrandIdentity #LakeNorman #NCTravel taken in Lake Norman, NC by @wearemadeoutside
1
6 months ago
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Be happy. Eat popcorn. Wear it, too.

A playful extension of the Poppy brand—bold, feel-good merch made to spread a little extra joy. 

#MadeOutside #BrandMerch #ProductDesign #CPGBranding #RetailDesign taken in Asheville, North Carolina by @wearemadeoutside
4
6 months ago
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An evolution from intuitive beginnings to intentional positioning.

We partnered with Sacred Strategic to evolve their identity—bringing clarity, depth, and intention to a brand rooted in healing, growth, and conscious business.

Built for those doing the work behind the work. 

#MadeOutside #VisualIdentity #ConsciousBranding by @wearemadeoutside
2
6 months ago
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