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New Ground

@wearenewground

11.3K

followers

2199

following

Partners in the art of brand fandom in the USA
Collabs / Content / Events / PR / Talent
Los Angeles & New York

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Read our interview with Inc Magazine about why more brands are partnering with New Ground to make a real impact in the U.S. market.

Story by Sophie Meharenna & photos by Clara Pafundi. by @wearenewground

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20 days ago

The new Capsule Hand & Nail Créme by Emma Lewisham, with scents of tomato leaves & geranium. Available now at emmalewisham.com

US gifting, partnerships & press by New Ground. by @wearenewground

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11 days ago

Scenes from the latest of our VIP dinner series with Condesa Gin and Proper Hotels, hosted at La Piscina, Austin Proper Hotel.

Production, guest list & hosting by New Ground. taken in Austin Proper Hotel by @wearenewground

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15 days ago

Jennifer Lawrence wears Archies Footwear.

Gifting, placement & stylist relations by New Ground. by @wearenewground

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a month ago

Partnership with Joshua Powers & the Essential Sofa by Thuma.

UGC & creator content by New Ground. by @wearenewground

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24 days ago

The American Airlines x July Luggage collection to celebrate the heritage airline’s 100th anniversary. Drops next September 21st. by @wearenewground

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a month ago

Recent content for Glasshouse Fragrances.

Social media & UGC management by New Ground. by @wearenewground

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a month ago

Morning Made’s new Banana Bread Matcha, now available at Target. by @wearenewground

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a month ago

Scenes from Trilogy’s recent Skin-Vestment series of classes in collaboration with Barre3, co-hosted with special guest & scene expert, Dr Sheyda.

Partnership & production by New Ground. by @wearenewground

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2 months ago

Recent press. Monday Muse Clear Inside Out Bundle wins the 2026 Shape Beauty Award for Best Hormonal Skin.

Gifting, partnerships & PR by New Ground. by @wearenewground

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24 days ago

Scenes from our recent VIP dinner with SŚAINT at Don Angie, hosted by founders Elle Wallace & Ciara Mahoney. taken in Don Angie by @wearenewground

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a month ago

Kylie Minogue wears flip flops by Archies Footwear. by @wearenewground

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3 months ago