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Tori Mistick 🐾 Pet Business Podcast + Education

@wearwagrepeat

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🚨 Society VAULT: On Demand Pet Biz Education
🎙️ 340+ Podcast Episodes + NEW dog enrichment podcast
👉🏽 Founder: @tmistick dog expert turned QVC Host!

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Hi, I’m Tori Mistick 👋🏽 🐾

I’ve spent the last 15 years building a career in the pet industry and mentoring petpreneurs who want to create businesses that actually last.

Here’s a little context so you know that I walk the walk👇

🎓 University professor teaching and shaping the next generation of media professionals

🐕 Blogging about dogs and the pet industry since 2013

🎙️ Podcasting for 8+ years, with hundreds of interviews featuring women leading the pet space

📚 Helping hundreds of petpreneurs through online education, resources, and community

📺 I’ve worked with major pet brands, appeared on live TV talking about dog enrichment, and been featured in national media

But what really matters is that I’ve been in this space (pets + social media) long enough to understand it deeply. The trends, the pressure, the pivots, and what actually lasts.

If you’re looking for a mentor who understands the pet industry inside and out and has been in it for the long haul, you’re in the right place.

👉 Keep scrolling through my pinned posts or click the link in my bio to learn more by @wearwagrepeat

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7 months ago

If you’re building a pet business and want momentum instead of constant overwhelm, I’ve got your back. 😉

I have 2 free resources designed to help petpreneurs just like you stop spinning your wheels, fix what’s actually broken, and move forward with clarity and confidence. I want to help you feel like you’re finally gaining momentum and making money!

If you’re wondering where to begin, these 2 places are a great first step. 👇

1. 🎙️ Listen to my podcast Grow Your Pet Business with Tori Mistick (formerly known as the Wear Wag Repeat Podcast)

With over 250k downloads, it's where real pet industry conversations live. There’s hundreds of episodes featuring women in the pet industry, insights on what works and what doesn’t, and the truth on what it actually takes to grow a sustainable business in this space.

2. 📘 Download The 5 Day System Sprint Workbook

When you work through this freebie, you’ll spend 15 to 30 minutes a day choosing one frustrating problem, simplifying it, and getting it working again so your business feels lighter and more manageable in just 5 days.

This is designed to help you take real action, not just collect ideas. 💖

So download it now and see what an impact it can make on your cash flow (and your work-life balance!).

👉🏽 If you’re ready to stop feeling stuck and start building a pet business with intention, choose one or both of these free resources and dive in!

🔗Head to the link in my bio to listen to the podcast + grab the free workbook today! by @wearwagrepeat

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7 months ago

You’ve explored my free resources like the podcast and System Sprint Workbook and now you’re ready to UPLEVEL with more structure, depth, and guidance.

This is where it all comes together!

The Wear Wag Repeat Society Vault is everything I’ve taught about growing a pet business, all in one place.

And the best part is… there’s no live calls. No schedules to track. No subscriptions that auto-bill.

Just proven, pet-industry-specific guidance you can access anytime with 1 upfront payment.

Inside the Vault, you’ll find practical trainings to help you:
📣 Get discovered by the right clients
✅ Simplify your systems and workflows
💵 Turn your work into real, sustainable revenue
📈 Grow without burning out or second-guessing every move

This isn’t generic marketing advice from a random influencer. It’s built specifically for petpreneurs who want clarity, confidence, and a clear path forward.

And you don’t have to take my word for it 💬 Here's what folks are saying:

“I didn’t even know what questions to ask until I joined. The clarity alone was worth it.”
“This helped me confidently show up, send emails, and grow my business without feeling overwhelmed.”

The VAULT isn't a membership or a pricy course you need a payment plan for! It’s a one-time payment of less than $250 for lifetime access.

No renewals. No pressure to keep up. Just support you can come back to whenever you need it.

Think of the Vault as a place you return to as your pet business grows. 🌱

When you’re working through a new challenge, refining your systems, or preparing for your next launch, the guidance is already there.

It’s like having Tori and my 15 years of experience in the pet industry in your back pocket while you build.

If you’re ready for deeper support and want a clear, organized path forward, this is your next step. 💖

🔓 Unlock lifetime access to the Vault today for just $249. 🔗 Link in bio by @wearwagrepeat

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7 months ago

It’s the start of the VAULT era ✨💖🦮 I’m so proud to have run an impactful and successful pet industry membership for the past 5 years!

🤩 I’ve had the honor of helping hundreds of Petpreneurs learn how to use digital marketing to grow their pet biz.

🥳 I’ve connected with dozens of experts who hosted sessions on their own expertise for my members.

🤩 I’ve transferred course hosting platforms (IYKYK that’s no small feat!!)

Tonight January 7, 2026 is the final LIVE call I’ll be hosting in the membership! 🥰 You can join us by purchasing WWR Society Vault access for a 1-time payment that comes with lifetime access to over 60 recorded lessons, workshops, templates, swipe copy and more! (Link in bio) 🔗

Moving forward all the resources of the membership are available in THE VAULT!

I’m really excited to see how this can help people who want my expertise but have crazy schedules and can’t attend live calls. The last thing I want is to give you FOMO!! Instead, let’s make it easy and give you everything I’ve taught at your fingertips when you need it.

Woo!!! 🥳🥳🥳

#petpreneur #petbusiness #dogcontentcreator by @wearwagrepeat

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9 months ago

Feeling stuck in your pet business? Before you change your content, offers, or prices… you need to get clear on your WHY.

That’s exactly what we’ll focus on this Wednesday at the kickoff call for the Wear Wag Repeat Society VAULT!

👉🏽I turned my membership into an on-demand library packed with 5 years of lessons, worksheets, templates and more!

The WWR Society Vault has:

💰 No recurring fees, just a 1-time payment.
🗝️ Lifetime access.
📆 No schedules, no pressure. Learn new skills when you need them.

This is just what your pet business needs. Grab your all access lifetime pass at wearwagrepeat.com/society 🥳 And I’ll see you on Wednesday, Jan 7th for the Define Your Why Kick off Call!

#petpreneur #petbusiness #petcontent by @wearwagrepeat

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9 months ago

Last year was… a lot. I got lost. But when I got clear on my WHY not only did I feel excited that my work had purpose again but it also opened up opportunities I never dreamed of!

When I got clear on my WHY of helping pet parents discover all the cool things they can do to enrich their dog’s life it lead to:
🐾 National TV media tour on behalf of @nomnom
🐾 Original enrichment content for @dogtv
🐾 A new limited series podcast that I LOVE
🐾 Exclusive content for @pupprschool (coming soon!!)

And a general new-found lease on life! 🥰

If you’re a petpreneur, pet influencer or content creator NOW is the best time to define your own WHY.

Need some help? Defining your WHY is the theme of the kick off call for Wear Wag Repeat Society VAULT this Wednesday, Jan 7th 👈🏽 I turned my membership into a lifetime access vault! If recurring payments and monthly calls aren’t your thing, then this is the resource for you!

Details at my link in bio or wearwagrepeat.com/society

All current members and new VAULT pass holders have access to Wednesday’s call. See you there!

#petpreneur #petboss #petblogger #dogpodcast by @wearwagrepeat

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9 months ago

Join the community for December for our very special guest that will be joining us inside the community to learn about canine enrichment ways to help our dogs during the cold times give them the enrichment they have been looking for and wanting
Join the community today!

#dogmom #canineenrichment #dogfood #dogsofinstagram taken in East Vineland, New Jersey by @wearwagrepeat

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10 months ago

Our monthly dose of “OMG look at you go!” is HERE! I want to highlight what two of my members in @wearwagrepeat Society are working on in November 🦃

NOVEMBER MEMBER SPOTLIGHT:
👩🏼‍🍳 @kiarathecavalier: Sharing the best deal of the year: 3 dog-safe, science-supported guides for 1 simple price. Festive toppers, portion swaps, and fresh-feeding basics grounded in veterinary recommendations. A priceless way to give your dog safe holiday treats without extra stress.

🐾 @outsidefeet: Boredom Buster! Hubie is thriving under the care of Outside Feet by using a snuffle mat for dinner. Give your dog an enriching job at mealtime! Introducing our newly revised nearly overnight service with enrichment enhancements.

YOUR TURN 👉🏽 comment with your recent wins, milestones and promos so we can all support our community or passionate pet pros.

*sidenote: how stinking cute is that PUPPY??? I fostered her and her sister back in 2022 over thanksgiving. They’re the reason why Burt got the nickname Uncle Burt… kinda like Uncle Buck 😂 by @wearwagrepeat

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10 months ago

It’s that time again… let's celebrate our incredible members inside Wear Wag Repeat Society! 💕

Each month I spotlight petpreneurs who are taking action, launching new things, and raising the bar in the pet industry.

October’s lineup is inspiring:

🐾 @petsittersinternational: Pet Sitters International just released the FIRST publicly available Global Standards for Professional Pet-Sitting and Dog-Walking Businesses. This framework establishes baseline best practices for pet-care businesses worldwide and is a major milestone in the professional pet-care industry.

🦃 @canine_gut_solutions: Starting November 1, Amanda is offering a new complete and balanced recipe! It will be a Thanksgiving themed recipe specially for your dog so they are not left out on the festivities of the day! Check out @canine_gut_solutions_ for more info!

❤️ @dogmomsofpr: ¡Latina Motherpuppers unite! 🐶 The number 1 Puerto Rico dog mom club just dropped the “Latina Motherpupper” merch collection, made for every proud perri-mami who loves her pup con todo el corazón. ❤️🐾

Congrats to these members for the awesome things you're working on this month!

Inside WWR Society, members get access to:
✨ 48+ pet business trainings
☕ A Welcome Coffee Chat with me
💬 Weekly personalized support
💡 Monthly member spotlights (like this one!)

💗 Ready to join us? Try 14 days for $24 → [link in bio]

Let’s make your pet biz the one to watch next month!

#petsitter #dogwalkers #dogmomsofpr #homemadedogfood #petindustry #petpreneur #petboss #dogboss #dogindustry #catindustry by @wearwagrepeat

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a year ago

Happy National Dog Day! 🐶💛

Host Kristen Levine is joined by her longtime friend and pet lifestyle pro Tori Mistick @wearwagrepeat to bring you:

✨ Two heartwarming tales
✨ Two inspiring guests
✨ Two pet product picks (one for dogs + one for cats!)
✨ Listener Q&A

Because what better way to honor our best pals than with paws, parades, and peaceful tunes? 🎶🐕

Special Guests:
🐾 Fern Watt — Author, video host & founder of the @nydogparade @fernwattauthor
🎹 Lisa Spector — Juilliard-trained pianist & creator of soothing music for dogs @lisaspectorpiano

🎧 Listen now — link in bio or watch on DOGTV’s YouTube channel!

#PetsAddLife #NationalDogDay #DOGTV #ParadeJoyAndMusic
#PetParents #DogsOfInstagram #CatsOfInstagram #DogParade #CalmDogs #MusicForDogs #PetWellness by @wearwagrepeat

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a year ago

Support for reactive dog parents, cool dog history content and a successful market day… I love doing these member spotlights each month! 🐾 It’s so inspiring to cheer each other on in Wear Wag Repeat Society!

☀️JULY MEMBER SPOTLIGHT:

@CreatureGoodDogTraining: Check out weekly live sessions with reactive dog expert Ruth Hegarty, who offers bite-sized tips, myth-busting insights, and science-backed support. Plus open Q&A and real talk with others who get it. Come for the expert guidance, stay for the community. 
@healthydoggyteeth: DoggyTeeth was at the Woofy’s Barking Lot Sale. It was busy and so many dog owners were able to have their pups try the great taste of DoggyTeeth and see how easy it is to brush their dog’s teeth! 
@charlottewithdogs: I have been loving my recent content lately. I have a renewed enthusiasm for creating content and video especially. Creating content can be a slog sometimes, so this feels like a huge win!

👏🏽👏🏽👏🏽

Do you need a community to help you reach your pet business goals? It’s way easier (and more fun!) than trying to do everything alone!

Try my membership for petpreneurs at the link in bio - there’s a 2 week trial for just $24 😲

See you in there and congrats to all of my members on all you’ve accomplished this month!!

#petpreneur #petindustry #doghistory #reactivedogsunite #dogteeth #wearwagrepeat by @wearwagrepeat

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a year ago

You’re not behind because AI is confusing or overwhelming.

You’re behind because you’re still treating your idea like it’s too precious.

I’ve been there. I used to worry about AI getting it wrong or not sounding like me. But once I got over that? Game. Changed.

✨ I shared some of this in a recent talk with @byredtree @cwechatham Speaker Series.

Here’s the real talk:

You’re stuck on your website because you’re:
🐶 Scared to give AI access to the files it needs to actually help you
🐶 Spending hours chatting and tweaking instead of implementing
🐶 Holding your content so tightly you’re afraid to let AI make it better

Your problem isn’t AI. Your problem is not using it effectively — or at all.

The good news?

AI doesn’t steal your ideas. It helps you take action on them. (And let’s be honest… ideas only matter if you do something with them, which only 3% of people do!)

So here’s my challenge for you:

👉 What’s one piece of content you’ve been overthinking that AI could help you improve today? A homepage headline? A sales page? A blog post?

Drop it in the comments or DM me and I’ll share a prompt you can try.

Let’s stop chatting and start doing. Your dream pet biz (and website!) is waiting. by @wearwagrepeat

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a year ago