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Strategy, Brand & Website Agency

@whiteandsalt

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✤ Strategy-led brands & websites in health, beauty & fashion. For the visionary kind.
✷ Clients in Vogue, Forbes & more
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Everything inside the White & Salt education ecosystem is built for a different season of your design business. 🤍 The support you need when marketing feels inconsistent is different from the support you need when you are booked but still not keeping enough profit, and that is different from the support you need when you are ready to stop being the person holding every single piece of the studio. I wanted to put this together as a simple place to understand where to start, depending on what your business is asking for right now. You can learn more about each offer through the link in bio!! :) [brand identity, branding inspiration, small business owner, design agency, brand design strategy, design portfolio, brand design process, brand management, marketing]⁠ by @whiteandsalt
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4 months ago
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We are a creative agency for wellness, beauty and fashion brands who think outside the lines. Discover the WAS approach and uncover your brand’s spark to go farther than you ever thought possible. Link in bio to inquire. by @whiteandsalt
16
a year ago
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"World-building" is buzzzinggggg right now. It is what every founder wants, what every discovery call centers around and what every brand-builder and marketer is talking about. So what is it exactly and how do you do it? World building is creating a visceral feeling around your brand. For example, when you watch a movie, you are immersed in the world that the directors, producers, writers, actors and creators made for you. When you're watching a bad movie, you feel fully aware you're watching a screen the entire time but when the movie is good...well, you're immersed. You're on the edge of your seat, you're laughing, you're crying...you're invested. That is what we do for brands. It's all the components working together to create a world. Doing it right means that the purchase signals something about the person on the other side and that is why they are choosing it. It means they're all in on you because of what it means about them. Buying from Flamingo Estate isn't just a candle purchase...it's saying that you want to be part of the abundance of nature, it means you're a hostess with taste, you care about the details... You can buy a peptide lip balm from Walgreens but buying from Rhode Beauty means you're part of the cool girls, you're aesthetic without trying to hard, you have a pulse on culture and relevancy... The HOW is the hard part, and what we happen to best at... We are fully booked for Fall, but we have exciting things coming for you...and you'll want to be a client of ours to get access. So inquire now to get on our Winter roster. #brandstrategy #boutiqueagency #whiteandsalt by @whiteandsalt
0
7 hours ago
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And at this point, we are spending the holidays together. I promise we bring warm apple pie energy 🍎 Reach out to work with the coolest team around (unbiased opinion) and get on our roster before the end of the year Our capabilities (all done for you); Brand strategy Brand identity design Graphic design Shopify E-commerce Squarespace Service Based Copywriting SEO UX/UI Social media design Email marketing Packaging Brand photography by @whiteandsalt
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6 days ago
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Logo explorations vs the final for @dani_ragel_ 💛 by @whiteandsalt
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12 days ago
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Who you hire to push your brand forward, matters. You want a team that gets “it.” Who will go the extra mile. Who not only understands the vision, but becomes your super fans through the process. We aren’t just a design team. We are a brand building team of strategists, writers, artists, creatives, and developers that then span many disciplines from brand, design, web, SEO, UX/UI, and copywriting so you’re covered fully by the same team. No secondary team you get handed off to. No fragmented partners. You work with the senior team the entire way through who understands your brand from the beginning. We are booking projects with deadlines in November and December. The end of the year is near, we are going to be wishing each other “Merry Christmas” before you know it. Book a discovery call with our founder and creative director, Jenna. Link in bio. by @whiteandsalt
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14 days ago
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I had a client this year not pay a $1,200 invoice because they said it was too expensive... yes, after 12 years in business, that can still happen. :) Old me would’ve immediately wondered if I charged too much. New me was mostly just annoyed that someone had the audacity to not pay for a service that was already delivered haha. But once I got over my *very* human reaction, I realized I never questioned the number itself. I knew exactly where it came from. It wasn’t based on what someone else was charging, or what I thought the client might say yes to. It was based on what the project needed to cost to be profitable. That has made pricing feel SO different for me. That’s a big part of what I’m breaking down inside "Expensive on Purpose". Comment "PURPOSE" and I’ll send you the details for my free workshop!! :) [ Brand Designer, Graphic Designer, Creative Agency, Web Designer, Branding, Studio Owner, Solopreneur ] by @whiteandsalt
8
21 days ago
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I used to think the fear would go away once I got “good enough” to charge more...spoiler: It didn’t. :) I felt nervous at $1,500, nervous at $3K, nervous at $5K, and still had moments of panic even when I was sending *much* bigger proposals. The thing that finally made pricing feel less personal was understanding the math behind it. Once I knew the number wasn’t just something I made up, it became a lotttt easier to send the proposal without immediately trying to talk myself out of it first. That’s a huge part of what I’m teaching inside "Expensive on Purpose". If pricing still feels like a weird mix of confidence, comparison, and guessing, comment "PURPOSE" and I’ll send you the free workshop!! 🤍 [ Brand Designer, Graphic Designer, Creative Agency, Web Designer, Branding, Studio Owner, Solopreneur ] by @whiteandsalt
80
23 days ago
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I really did think for the longestttt time that if I could just get more clients, everything else in my business would kind of fall into place. So I put SO much energy into marketing and posting and trying to get in front of better clients…when really, I was starting with step three. I think a lot of designers are doing the exact same thing. There’s a reason I teach profit first, then position, then pipeline, and then people. If the first two pieces aren’t working, adding more clients into the mix usually doesn’t fix nearly as much as we think it will. I’m breaking all of this down inside my free Expensive on Purpose workshop, and I would genuinely *love* to have you there. Comment “PURPOSE” and I’ll send you the link!! :) [ Brand Designer, Graphic Designer, Creative Agency, Web Designer, Branding, Studio Owner, Solopreneur ] by @whiteandsalt
14
24 days ago
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You don’t fix a leaky business by just charging more. If you’re constantly hearing “raise your rates,” “post more,” or “get better clients” but still feel like the business isn’t actually getting easier or more profitable, there’s probably a lottt more going on underneath the surface. That’s exactly what I’m breaking down inside my FREE Expensive on Purpose workshop, including the 4 P’s of a successful design business and how to make more money from the work you’re already doing. Comment “PURPOSE” and I’ll send you the link to register :) [ Brand Designer, Graphic Designer, Creative Agency, Web Designer, Branding, Studio Owner, Solopreneur ] by @whiteandsalt
4
25 days ago
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“Expensive on Purpose” is officially here!! :) I made this workshop for designers who are doing good work, making money, and still feeling like the business should be working better than it is. I’m gonna be breaking down the things I had to look at differently as I built White & Salt: what we were charging, what we were actually keeping, how we were positioned, where our clients were coming from, and what really needed my time. We’ll talk through the four areas I think matter most when you’re trying to grow without just adding more work to your plate: Profit → Position → Pipeline → People More importantlyyyy, how to tell which one actually needs your attention first. It’s free and happening September 17th!! Comment “PURPOSE” and I’ll send you the details. :) [ Brand Designer, Graphic Designer, Creative Agency, Web Designer, Branding, Studio Owner, Solopreneur ] by @whiteandsalt
36
a month ago
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I’ve been keeping a little secret since June!!! 👀 I started @byjennajohnson because I wanted a space that could be fully for designers. White & Salt has always had two different conversations happening at once: the client-facing side of the studio, and the business-building side that soooo many of you have been here for over the years. At some point, it started feeling like both deserved more room. 🤍 Soooo this new account is where I’m going to talk about the stuff that feels really specific to us as designers: pricing, clients, running an agency, figuring out the business side, what I’ve learned, what I’m still learning, and honestly all the messy in-between parts. I kept it quiet for a few months because I needed some space to figure out what I actually wanted this to be before I announced it. Which means there’s already a bunch of content waiting for you over there. Some polished, some not so polished lol. AND I have something REALLY exciting coming for designers next!!! If you’ve been here for the business conversations, come hang out with me over at By Jenna Johnson. I’m so excited to finally have a space that feels like it’s just for us. :) [ Brand Designer, Graphic Designer, Creative Agency, Web Designer, Branding, Studio Owner, Solopreneur ] by @whiteandsalt
13
a month ago
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