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Wildflower Tea & Apothecary

@wildflowerteashop

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Herbs, tea, holistic health celebrating community and connection. 🌱🫖

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Deep breaths and big changes on the horizon. Hillary here, founder of Wildflower, the little tea and herb shop of my dreams and manifestation of my heart. As many of you know, a few years after founding the shop in 2016, I moved away from Chattanooga in early 2020 (oh what timing!) and I’ve been running the shop from afar for the past three and a half years, first from New Orleans and now from New York City. And what a three and a half years they have been! As we all know, they’ve been rife with challenges, especially for small businesses, ESPECIALLY while doing it from across the country. Yet we made it through it all and I couldn’t be more proud (a small miracle really)! But when I’m honest with myself, I miss the business I created. I miss standing in that magical shop, blending and brewing teas and connecting with the community. That’s where I shine. I’ve been wrestling with this decision for well over a year, but I know it’s time for the business to evolve-and that means letting go of the Chattanooga shop. Whew, that was hard to write, and it’s going to be even harder to do! Wildflower as a business won’t be going away, but this chapter as we know it will close. I’m feeling every conceivable feeling as I anticipate turning the page and reimagining what Wildflower will become. I don’t know exactly what that looks like, but I know I need to be closer to it, and I’m trusting it will unfold as it should. Just like I did when I opened it seven years ago. So as we enter the final phase of this iteration, you have through the end of the year to come and soak up all the Wildflower shop magic you can (intentionally announcing this well in advance so you all have time to do this). We love our community, near and far, and your support over the years has meant the world to us. Now let’s send this soulful little space out with all the love it deserves, shall we?!

Cheers, tears and unending evolution,
Hillary 🌸 taken in Wildflower Tea Shop & Apothecary by @wildflowerteashop

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3 years ago

Hi dear ones, Hillary here with some news. 2026 marks 10 years since I followed my heart’s path to open my little dream business, Wildflower (pictured here in 2016 before the shop in Chattanooga opened its doors). Two years ago I closed up that shop and moved a pared down e-commerce operation to Brooklyn, where I live. There aren’t enough characters or words available to describe all the experiences I’ve had through owning this business for the last decade, but what a spectrum they are!

But if I’m being honest, I’ve found e-commerce lonely. I haven’t been able to recreate the feeling of deep and meaningful connection that being in the shop brought me, even though I do love to blend and ship you tea. In addition, even small commercial spaces and operations are expensive these days. I know you’ve all heard how hard it is out here for small businesses, so yeah, also that.

So here we are…it’s time for the next chapter. And I don’t know what it looks like exactly, but I’m going to wrap up my e-commerce focus for now and move out of my little studio. I’m feeling a tug back to my roots to more personal connection-maybe one-on-one consultations, custom blends, group workshops and offerings. We shall see. In the meantime-I will be making an effort to sell through as much inventory as I can. So if you want something, please order it soon. It’s go time, it’s pause and regroup time, it’s reinvention time. Much love and stay tuned! 💞🌿

📸 @soliphotography by @wildflowerteashop

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9 months ago

When you choose to support small businesses (mine or otherwise), it really does mean the world. Creating these organic, small batch blends to support you and your loved ones is such an honor.

Just shy of 10 years since I opened this little dream business, and it’s evolved in so many ways, it’s followed me across the country, and connected me with some of the best humans. On this precipice, I’m feeling another evolution brewing in the near future. I’m contemplating how and what I want to bring into the next chapter of offerings-to support you and to support me. We shall see, so stay tuned!

In the meantime, if you love these current offerings…get them while you can! Holiday shipping deadline is December 16th. Orders after that will ship after the holidays! Sending love, warmth and peace to each of you. ✨💞 taken in Brooklyn, New York by @wildflowerteashop

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10 months ago

In times of turbulence, befriend nature and simple rituals for a little dose of hope and healing.

🌿Holy basil, also known as Tulsi is a sacred herb in Indian traditions including Ayurveda. Holy Basil has adaptogenic qualities-it promotes resiliency and increases the ability to deal with stress. It helps modulate the nervous system, bolsters the immune system and encourages feelings of harmony, peace and calm.

For this collaboration, Hillary of Wildflower Tea & Apothecary chose three of her favorite herbs for their healing magic, and Diana of Mermaid Alchemy illustrated them to bring their beauty to life. Together, we crafted simple rituals to guide you through moments of uncertainty with peace and a touch of magic.

🍃Comment ‘Hope’ below for a free download of our Herbs for Hope Ritual Guide!

#herbalmagic #art #illustration #tealovers #ritual #freedownload by @wildflowerteashop

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a year ago

In times of turbulence, befriend nature and simple rituals for a little dose of hope and healing.

🌹Rose is a symbol of love and beauty, and it lends those qualities as an herbal ally. It is healing for both the physical and emotional heart-supporting both the cardiovascular system and encouraging emotional wellbeing. The energy is lightly cooling and it has astringent properties. And of course, rose is a true delight to the senses.

🌸For this collaboration, Hillary of Wildflower Tea & Apothecary chose three of her favorite herbs for their healing magic, and Diana of Mermaid Alchemy illustrated them to bring their beauty to life. Together, we crafted simple rituals to guide you through moments of uncertainty with peace and a touch of magic.

Comment ‘Hope’ below for a free download of our Herbs for Hope Ritual Guide!

#rosemagic #herbalritual #gentlerituals #freedownload #art taken in Brooklyn, New York by @wildflowerteashop

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a year ago

In times of turbulence, befriend nature and simple rituals for a little dose of hope and healing.

🌿Lemon balm feels like sunshine for the spirit. It’s a nervine herb so it loves up and soothes your nervous system. It delights and uplifts the mood. It’s carries a sense of calm, without putting you to sleep. It’s also fragrant and makes a tasty sip.

For this collaboration, Hillary of Wildflower Tea & Apothecary chose three of her favorite herbs for their healing magic, and Diana of Mermaid Alchemy illustrated them to bring their beauty to life. Together, we crafted simple rituals to guide you through moments of uncertainty with peace and a touch of magic.

*Comment ‘Hope’ below for a free download of our Herbs for Hope Ritual Guide!*

#lemonbalm #herbalmagic #freedownload #naturalcalm #art by @wildflowerteashop

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a year ago

Hellos sweet humans. Coming to you from the tail end of summer (can you believe it? But here we are). Here’s hoping you found some moments to remind you of our interconnectedness, some moments of beauty, some moments of peace within it all. Sending thoughts of ease, deep breaths and a balanced nervous system to you as we march onward toward Fall. ☺️ by @wildflowerteashop

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a year ago

Did you know we make custom blends?? It’s true, it’s one of our favorite things to do. You answer some questions about how you want to feel (or how you want your person to feel), preferred flavor profiles, any desired herbal actions or effects as well as caffeine level and we’ll get to blending something individualized just for you or someone dear. Choose the custom option via our online shop! Are you into it??! 🌸🌼🌹#teablend #customtea #herbalists taken in Brooklyn, New York by @wildflowerteashop

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a year ago

Oh all the time?! Herbs, flowers, roots, leaves + water = magical medicinal ritual. Have you had yours today? If not, this is your sign! 🌿🫖 taken in Brooklyn, New York by @wildflowerteashop

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a year ago

Spring Awakening! It’s the name of our seasonal spring blend and we’re delighting in the full visual display here in Brooklyn. This blend is chock full of green mineral rich herbs to nourish, lemon verbena to enliven and ginger to promote warmth and circulation. All to encourage the spring awakening within you too. Available in our web shop now. 🌱🫖💚 taken in Brooklyn, New York by @wildflowerteashop

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2 years ago

Happy Spring bb’s! With the arrival of Spring nature begins to reawaken, and so too do we (we’re part of nature, after all!). Nature tends to give us exactly what we need each season to feel alive and vibrant-and Spring means GREENS. This blend is full of mineral rich, nourishing green herbs along with stimulating ginger. Revive, replenish, promote detoxification and get your systems humming with this supportive blend! Snag yours in our online shop. 💚 taken in Brooklyn, New York by @wildflowerteashop

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2 years ago

Leaning into healing plants, people and simple grounding rituals to calm the chaos. I’ve been blending up batches of our Soul Soother tea and taking big inhales of sweet chamomile along the way (this blend does what the name implies y’all-if your nervous system needs a little soothing, and honestly who’s doesn’t-you need this one in your tea collection).

How have you been taking care of your nervous system lately?? Would love to hear…let’s inspire each other. 🌼 taken in Brooklyn, New York by @wildflowerteashop

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2 years ago