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Heather | Social Media Marketing

@wildmediaco

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We’re not social media managers, we’re strategic partners and storytellers.
👉Consulting, Strategy, Management, Content Creation

POSTS STORIES REELS TAGGED

Hi 👋 I’m Heather.⁠
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Founder of @wildmediaco : a content and strategy studio. ⁠
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I help brands translate what they’re doing in real life into online momentum: clear strategy, strong content, and campaigns that actually get seen. It’s not posting, it’s positioning. ⁠
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I’m a strategist, storyteller, and the person with the phone at every opening, festival, launch, and late-night soirée. I either have a matcha latte or a glass of Prosecco, time of day dependent. My work lives somewhere between big-picture planning and on-site capture, helping brands grow audiences, sell tickets, and stay relevant in the attention economy we’re living in. ⁠
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Outside of work I am a traveler, rescue-dog mom, and professional outfit picker. You’ll usually find me moving between city events, cottage mornings, and whatever story feels worthy of documenting next. I describe my lifestyle as backwoods and boujee. I am the opposite of nonchalant.
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The clients I work with are as varied as my own interests, but they all have one thing in common: they’re doing something worth showing up for. My job is to make sure the right people see it and keep coming back for more.⁠
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If you’re building something and need strategy, content, or someone to capture the moment as it’s happening… hi.

#socialmediastrategist #socialmediaservices by @wildmediaco

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8 months ago

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3 years ago

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2 years ago

Why is no one talking about this new Instagram feature?! 👀

Instagram is now grouping public Stories about the same timely topic or event into Trends, using AI to understand and summarize what people are sharing.

I posted from Legends of Horror at Casa Loma and Instagram automatically connected my Story to a Trend with 472 other Stories about the event. I did not use a hashtag. I did not opt in to anything. I just noticed the “Trending” label on my Story the next morning.
As a social media strategist, this is SO interesting to me, but especially for events, arts and culture, venues, festivals and other real-time experiences. It could even apply to product based businesses.

Stories have traditionally been much more about reaching the audience you already have. If Trends create a new way for people to discover Stories around something happening right now, that could be a pretty significant shift.

We don’t know exactly what signals Instagram is using yet, but you better believe we will be testing this one! 🤳

#instagramstrategy #instagramupdates by @wildmediaco

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13 days ago

Spent the week literally ~running~ around the city for the opening of the Toronto Biennial of Art.

From quiet conversations over chai with @nepsidhu to vibrant performances by @raphaelbarontini to thought provoking activations by Rebecca Belmore — Toronto now has a biennial.

Swipe for more thoughts and inspirations.

First things first, Things Fall Apart Opening Party dress had to be @andreaiyamah , Art in itself.

‘Jardim’ by Antonio Oba. The sounds of the bells signal a transmutation of histories into higher states.

I got to speak to Antonio at the media preview, stay tuned for that!

A sneak peek at Konvwa libèté by Raphaël Barontini at the opening party, a celebratory carnival style street parade. (Full version took place the following afternoon)

Standing in front of the work of @cameronharvey9 who I also had the pleasure of speaking to on media day. These works are part of a series called Family of Things, inspired by a fire resistant shrub in Southern California and its resilience during the fires.

Chai with @nepsidhu at the site of his exhibition, Scarborough Gudwara

Finding reflections at @agakhanmuseum

On theme and ready for action 📷

The work of @wen_liu_1217 ; In Light, Where Edges Yield.

Chinese herbs and medicine are suspended within the work. I had the pleasure of speaking to Wen about this work, stay tuned for more.

I Am nipiy by @kentmonkman

The message reads:

I witness all. I am here with all of you, expanded into the infinite transformative relationship of water. I am nipiy. I am all the waters of the oceans, lakes, even your tears. I am the ponds heavy with the poisons of your extraction. I am in every atom of every living creature, including you, who are mostly water, for we are all connected in molecular transformation, breath, and spirit. You may no longer see me, but you are not alone.

A gimbal in hand 🤳

umiakkut (by boat)

Taqralik Partridge

The work of @thechiedza — it was so exciting to see these works finished and installed after seeing them in process during our studio visit. (See full video on @torontobiennial feed)

What a powerful performance.

During Opening Weekend, TBA 2026 artist Rebecca Belmore activated by @wildmediaco

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21 days ago

An update you can actually be excited about: Series are here!!! 📣

Similar to TikTok playlists, this feature will allow creators to create series that viewers can episodically binge. We have been screaming for years how more and more people come to social media for binge worthy content series, and this just underlines how important that really is.

As we dig into some creator strategies for Q4– we will definitely be including this!

#instagramstrategy #instagramupdate by @wildmediaco

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a month ago

It’s been a busy summer and we’ve been making a lot of moves 👀

From building the Nashville Takeover content to creating buzz around Union Summer and Toronto Outdoor Art Fair, it’s been not only fun but successful. by @wildmediaco

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a month ago

This is a small taste of what went in to the lead up and live posting for the 65th Toronto Outdoor Art Fair. ⁠
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We are proud of the impact created, the stories told, and the artists highlighted. ⁠
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More behind-the-scenes looks at this summer’s campaigns coming soon. ⁠
⁠ by @wildmediaco

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3 months ago

“What have you been up to?”

… how long do you have?? 😅

Summer campaigns are in full swing — here’s a taste of what Wild Media Co. has been up to lately. by @wildmediaco

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3 months ago

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3 months ago

There’s always that short period where you think it’s just you 😅 by @wildmediaco

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4 months ago

So what should your pinned posts be? 📌

They’re at the top of your page, so consider that people coming to your page will see them first.

If you’re a creator they could be:
✨ an intro/ this is who I am post
✨ a post about the type of content you create or something you’re really proud of
✨a current offer you have

If you’re a business, let’s say a live event, lean more navigation:
➡️ who we are
➡️ FAQs (wayfinding, parking etc)
➡️ schedules

Think of it like a website landing page, what would make sense for navigation?

We currently have: an intro, our offers, and a selection of candid client reactions: who we are, what we do, and how our clients feel.

#socialmediamarketingagency #torontobusiness #instagramstrategy by @wildmediaco

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4 months ago