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The number of UK ISA millionaires just jumped by over 50% in a single year 📈

Our latest Freedom of Information request revealed a record 7,730 ISA millionaires in the UK - the biggest surge since HMRC began releasing this data in 2016.

To put that into scale, the average ISA millionaire now holds over £1.3 million, while the top 25 investors sit on average pots of nearly £12 million each. Altogether, UK ISA millionaires hold over £10 billion in tax-free wealth between them.

But what does this actually mean for everyday savers, and how do people reach millionaire status using an ISA?

We asked our financial adviser, Daniel Wills, to break down how this works in practice.

Tax treatment depends on individual circumstances and may be subject to change in the future. Plum does not provide investment advice and individual investors should make their own decisions or seek independent advice. The value of investments can go up as well as down and you may receive back less than your original investment. by @withplum

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12 hours ago

Summer feeling like a distant memory already?

Not for our customers.

During the UK’s 6th sunniest summer on record, customers who enabled our Sunny Days rule quietly stashed away nearly £10 million collectively, just by enjoying the rays ✨

That’s £10 million set aside completely hands-free for next year's getaways, festival tickets, or rainy day funds (ironically enough)

Some automations are part of paid subscriptions. T&Cs apply. by @withplum

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a day ago

A look behind the scenes at Plum Trip 2026 last weekend in Crete 📸

When Plumsters from across our locations finally get together in one place: plenty of good conversations, shared meals, plans for the future and a few Polaroids that definitely belong on the feed rather than Slack.

A snapshot of a very good few days! by @withplum

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5 days ago

And that’s a wrap on Plum Trip 2026!

Once a year, our whole team comes together from across all our locations - and this time we touched down in Crete.

The main event was Plum Day, where we reflect on the year's achievements and look ahead at our ambitious goals for the next 12 months.

There were some very special moments, including Victor's reflections on Plum's 10th Birthday, Natalie leading a fireside chat with Victor on the heart of Plum's people and culture and a deep dive into our customers from Shreya and Andreas, among many other inspiring presentations.

It was incredible to see how far we've come, growing from just two cofounders back in 2016 to nearly 300 Plumsters by the end of 2026 📈

Until next year 💜 by @withplum

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6 days ago

Plum has been named in the Financial Times inaugural ranking of the UK’s fastest-growing companies 🚀

Being included in this list alongside so many incredible UK scale-ups is a significant achievement for our team.

A huge thank you to everyone who has been part of the journey - our employees, investors, and all of our customers! by @withplum

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8 days ago

Missed out on Glastonbury tickets? 💔

At least you have another year to save. Start now so next year’s ticket doesn't hurt your bank account.

Set up automatic deposits into your Festival Fund in Plum and let your spare change do the work.

Some automations are part of paid subscriptions. T&Cs apply. by @withplum

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11 days ago

It was an early start for the team yesterday as we set off for Plum Trip 2026!

With Plumsters travelling in from London, Greece, Cyprus and beyond, our annual trip is a chance to bring everyone together for a few days of connecting, reflecting and looking ahead for all the exciting things to come.

Can you guess where we’re going this year? by @withplum

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13 days ago

Heading to uni?

New city. New friends. And a whole new relationship with your bank balance.

Before you head off, take some time to work out what’s coming in, what’s going out and what you can realistically afford to spend.

Because uni is about figuring things out as you go - your money included. by @withplum

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17 days ago

It’s UK Savings Week 💰

Building a solid financial cushion doesn’t mean cutting out every joy or overhauling your life overnight. It’s about building a set-up that works for you.

Whether you're starting from scratch or tweaking your current routine, here are a few ways to customise your Plum savings toolkit 👉 by @withplum

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22 days ago

Lifetime ISAs (LISAs) have been hitting the headlines a lot recently 👀

While there's lots of speculation over potential reforms to the existing LISA, we've got you covered on the key things you need to know right now, and what could change if the proposals take effect.

Swipe for more 💜

Make sure a Lifetime ISA is right for you. Withdrawing for anything other than your first home, retirement, or a few specific circumstances, a 25% government penalty may apply, meaning you could get back less than you put in. Tax treatment is based on your personal circumstances and could change in the future. We recommend doing your own research. by @withplum

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24 days ago

Don't let December-you hate September-you.

It feels completely unhinged to be talking about Christmas already... but there are 100 days until Christmas, which also means 100 days to put a little aside and make December feel a whole lot easier. by @withplum

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a month ago

Are you flummoxed by fixed rates? Enraged by ETFs? Or even bewildered by what a BIC is?

You’re not alone.

Our latest research found that 56% of us are overwhelmed by financial phrases, with 42% admitting this puts them off investing.

At Plum, we think money matters should be easy to understand. That’s why we’ve distilled the financial jargon people most commonly don’t understand into an easy-to-read glossary.

Check it out on our site here: https://withplum.com/finance-glossary

Or read more in The Mirror: https://www.express.co.uk/finance/personalfinance/2242219/Brits-overwhelmed-money-jargon

Remember, your capital is at risk if you choose to invest.

Research for Plum by Onepoll, 2000 UK respondents, August 2026 by @withplum

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a month ago