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Pamela Rae-Welsh - Small Business Marketing

@worsley_creative

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There’s a watch out at the end… If you are finding it hard to show up online right now, that makes sense.

There is a lot happening. Globally. Politically. Humanly. And it can feel uncomfortable posting about work or business while the world feels volatile and heavy.

You are allowed to pause. You are allowed to post less.
You are allowed to shout loudly or not at all.

But this is important - if you do choose to speak, do it with intent - not because you feel a pressure to, or because everyone else is.

Here’s the watch out. Be mindful of being performative.
If you have never spoken out on these issues before, ask yourself why you are doing it now and what you are actually contributing. Silence is not always avoidance. Noise is not always impact. Choose honesty over optics.

#smallbusiness #onlinevisibility #smallbusinessowner by @worsley_creative

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9 months ago

I just wanted to share this. This is me living in pure joy. by @worsley_creative

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7 months ago

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a year ago

Well, would you look at that! 😂💙

I’ve only gone and become a finalist at The Slicer Awards 2026 in the Communications & Content category…

Turns out all those hours spent getting far too invested in my clients’ businesses, sticking my nose into their big decisions, challenging their ideas (nicely, of course!) and foregoing sleep over their challenges might actually be paying off!

I love being able to become a trusted part of the teams I work with. Their wins feel like my wins, and I wouldn’t have it any other way.

Feeling rather proud of myself this morning. And that’s not something I say very often 🫠 by @worsley_creative

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4 days ago

A huge thank you to everyone for all of the messages and comments regarding our wonderful Rufus and his cancer diagnosis this week.

He’s made it through the surgery today really well and is taking everything in his stride. Heaps of meds and aftercare to do - and the full results to come with what next steps look like.

So not your average Friday with wine toast but a grateful and thankful cheers to everyone.

I need to say a huge thank you to all of my clients this week because I’ve had to admit how much this has affected me and slow down from my usual pace. You are all wonderful (I won’t tag you to clog up your notifications!) I’m exhausted but I’ll be back up and running ASAP while caring for my poorly pup.

The last 5 years have done everything to bring us down - here’s hoping soon for some peace finally xx by @worsley_creative

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a month ago

We’ve found out that the incredible Rufus has an aggressive cancer. Surgery Friday. Prognosis unknown.

I don’t really know what to say beyond that.

He’s not “just a dog”. He’s Rufus. He’s part of our family, part of our home, one half of “The Boys” and my absolute world.

He’s been there through some of the hardest years of my life and somehow this feels like one thing too many.

I know people go through worse. But right now I’m just completely heartbroken and scared.

We don’t know what Friday brings. We don’t know what happens after that. We just know he needs surgery and we need to get through the next few days.

So that’s where my head is at.

Trying to work. Trying to be normal. Trying not to think too far ahead.

And mostly just wanting more time with this ridiculous, wonderful dog who has absolutely no idea how loved he is. by @worsley_creative

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a month ago

And just like that - my baby is at university. My fiercely independent, incredible daughter is starting her next chapter and I couldn’t be prouder. I’m going to miss her so much though - what am I going to do?! taken in Glasgow, United Kingdom by @worsley_creative

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a month ago

All of the September posts talking about transformations and becoming “unrecognisable” by Christmas and piling on even more pressure - what if we don’t want that? What if our primary aim was to recognise ourself? That’s the journey id prefer because this weird space I’m in right now is not where I want to be…

#midlifejourney by @worsley_creative

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2 months ago

It’s a simple theory as to why you’re not as visible as you could be - you are judging yourself.

First judging yourself as inadequate before you start.

“I’m not a wordsmith but I don’t want to sound like a ChatGPT clone either” = don’t show up

Or you are judging your self

“I hate what I look like in front of the camera or my house is too messy/not aesthetic enough” = don’t create videos while other people use a cardboard box light room and go viral.

Or you are judging your self worth:

“I’m not good enough to do what they all do” = doom scrolling looking at everyone else’s success rather than creating.

Or you are judging your capacity:

“I just don’t have time to create all this content” = wasting time looking for quick trends that don’t do anything for your buyer journey.

Question.

If you judged yourself the way you judge someone you love deeply - would you come to the same conclusions about them? Would you accept the judgements or challenge them as you know they are capable of so much more?

I’m not a mindset coach (you need @shelleybosworth.official for that as she is amazing) but here’s how I can help you if you actually want to use the rest of the year to shed some of the weight of judgement that’s holding you back from showing up by giving you content marketing confidence:

1: A power hour to find the content strategy that lowers the barrier to entry for you to create content that converts. Actual detail not just an hour gesticulating.

2: A half day intensive (online or in person) where we go deeper into the psychology of your ideal customers and what’s driving them right now (we use trend data, your own analytics and ai to help us) then a content plan that gives you the clear roadmap.

3: A full VIP day where we map out the full strategy, do all of the above and we get some content creation done in a lovely setting so you can hit the ground running - and I’ll show you the tools and strategies I use for my clients that give them the techniques to feel more confident with showing up. We eat and drink nice stuff too.

Want one of those? Drop me a message. No judgement. by @worsley_creative

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2 months ago

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2 months ago

RIP to an icon of my childhood and a woman who’s sung the soundtrack of my life. RIP Dolly Parton. I better get to living.

#dollyparton by @worsley_creative

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2 months ago

Consider this your marketing to-do list for the rest of 2026 from your lovely Aunt Mildred!

Because let’s be honest - we are absolutely not getting to December and saying:

“Right, I’ll sort my marketing properly in January.”

Nope.

There are still four whole months of the year left. Plenty of time to sharpen your messaging, get closer to your audience, create some bloody useful content and make sure people actually know how to buy from you.

I’ve given you 10 things to do.

Some will take an hour.
Some might make you cringe.
One involves Reddit.
None involve pointing at floating text in a Reel.

You’re welcome.

Save this and work your way through it before Christmas. 👖

#smallbusinessowner #smallbusinesmarketing by @worsley_creative

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2 months ago