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Xuan Xu Experiences

@xxexperiences

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Experiential Design Studio
Immersive concepts for hospitality & cultural spaces
From narrative to lived experience
Bangkok x Milan
Personal @2xx

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I left Venice Immersive @labiennale convinced that immersive experiences can significantly change how we perceive reality.

The immersive film ARTOU @abderrahmane_sissako allowed me to inhabit the perspective of the deceased, giving me a different perspective on our relationship with death.

The VR experience AMSTERDAM 1652: THE HANDS OF THE CITY @entr.museum allowed me to physically explore history. Small, playful interactions made the past feel tangible. Only real time travel could have surpassed it.

The interactive VR space exploration SMITHSONIAN STARSTRUCK @starstruckexperience brought me close to the unreachable scale of space and awakened an unexpected curiosity about space travel.

The art installation SPOMYNY @sophiabulgakova made me feel the fear, chaos, uncertainty and hope of war on an abstract and subconscious level, without suggesting that I know what war truly feels like.

The interactive art installation NOTHING TO SEE HERE @studionergens gave me a literal new perspective on reality and prompted philosophical reflection on human behaviour and perception.

The social multiplayer VR experience SHIFTING CONNECTIONS @yenniechou used a virtual environment to create spontaneous interactions between strangers, merging physical and virtual realities through movement.

The power of immersive experiences lies in what they change or leave within us. With or without technology, they create sensory impact in the moment and lasting emotional and cognitive shifts that reveal perspectives we might otherwise never consider.

For an in depth review from an experiential design perspective, visit my Substack. Link in bio.

#VeniceImmersive #ImmersiveExperiences #ExperienceDesign #ImmersiveArt taken in Venice, Italy by @xxexperiences

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10 days ago

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13 days ago

Breaking down the @amfar Gala Venezia experience:

Water taxi at golden hour. The ultimate Venetian dream.

Cocktails, auction previews, familiar faces @aliiaroza and new friends @j.r.savet.

Absolutely gagging over meeting and speaking with my idol @lalamichmich.

A beautiful dinner while watching a legendary auctioneer @simondepury at work. Holding my breath between bids, wondering if that really was the last one.

@pamelaanderson sharing her story with a level of vulnerability that genuinely inspired me.

My absolute highlight as an artist was watching Marina Abramović @abramovicinstitute receive the Award of Inspiration. Despite all the resistance she faced, she created something entirely her own, that had never existed before, inspiring generations of artists and women to follow their own path.

And experiencing @beberexha this close, from the stage straight into the crowd, made for the ultimate finale to the night.

Ending it all with a midnight swim in a dreamy water taxi ride back through Venice.

Art, glamour, vulnerability, suspense and celebration. What a night.

#amfARVenezia #amfAR #venice taken in Venice, Italy by @xxexperiences

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22 days ago

This was an unforgettable experience: under the careful guidance of artisans @tonbiii__hinomoto, I created my own Marugame uchiwa (a traditional Japanese fan from Kagawa) using indigo dyeing, a craft rooted in Tokushima.

More than learning a heritage technique, I was deeply inspired by Tonbiii’s philosophy dedicating his passion to preserving and sharing cultural legacy. For him and his team, bringing indigo dye closer to guests from around the world is a way to share love and reconnect as one with nature.

Japanese indigo dye, historically known as “Japan blue” and called Aizome, is a centuries-old craft that transforms plant-based indigo into deep, layered blue tones valued for their beauty, durability, and connection to nature.

At Hatagoya Tonbiii @hatagoya_tonbiii, a guesthouse and workshop near Marugame Station, visitors can experience authentic natural indigo dyeing. Creating pieces like scarves, handkerchiefs, and more.

Special thanks to @yoko_with_chibiyoko for arranging this incredible experience who is a true connoisseur and ambassador of Japanese craftsmanship. Big thanks @misakii92_suzume @iyasakarariruren.
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#ExperientialDesign #Craftsmanship #IndigoDye #JapaneseCraft #CulturalHeritage taken in Shikoku, Japan by @xxexperiences

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5 months ago

Highlights and shared moments of my exhibition preview DELUSIONS LOADING. Private viewing by appointment soon available.

Lighting design by @srisanyatheatre
Photo by @naghasch

#experientialdesign #exhibition #BangkokCreative #immersiveexperience taken in Bangkok, Thailand by @xxexperiences

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6 months ago

Impressions from my exhibition preview DELUSIONS LOADED. Thank you to everyone who stepped into my world who felt, experienced, and co-created this moment with me. You activated the space.

This marks the first step of a cultural co-creation in my experiential space. Further preview visits will be available by appointment. Stay close.

Light show by @srisanyatheatre

#experientialdesign #immersiveexperience #exhibition #bangkokexperience #delusionsloading taken in Bangkok, Thailand by @xxexperiences

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6 months ago

Day 1 of my exhibition preview DELUSIONS LOADED. Thank you, dear friends for coming and supporting. I’m looking forward to welcome you in the next 2 days.

Visit slots still available. Don’t miss it. Link in bio.

#experientialdesign #immersiveexperience #bangkok #Delusionsloading taken in Bangkok, Thailand by @xxexperiences

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6 months ago

My debut exhibition DELUSIONS LOADING is ready for a first private glimpse at my experiential design space inside an antique shop in Chinatown, April 3–5, 5pm - 9pm. Light show at 6pm.

Through costumes and fabrics, I share stories and exclusive behind-the-scenes moments. Step inside my mind with selected works from the past 12 years.

Proudly built in close collaboration with Thai creatives and makers.

Exclusive preview by appointment. Book your experience. Link in bio.

#ImmersiveExperience #BangkokCreatives ##XuanXuExperiences #fashionexhibition taken in Bangkok, Thailand by @xxexperiences

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6 months ago

Complex experiences are often built from simple elements, precisely orchestrated to make you feel something.

I’m at the Louis Vuitton Hotel experience Bangkok exploring how luxury brands build immersive worlds.

I investigate the lights, materials, and construction or even knocking on surfaces to understand what’s behind the illusion.

That’s how a space turns visitors into travelers inside a story.

#experientialdesign #immersivedesign #luxuryexperience #brandexperience #spatialdesign taken in Bangkok, Thailand by @xxexperiences

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6 months ago

At @oola.lab I was exploring scent as a design medium.
I’ve always believed scent is architecture for memory.
This time, I translated my own lived perception into a personal fragrance.
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#ExperientialDesign
#PerceptionDesign
#ScentDesign #bangkokcreative
#Experience taken in Bangkok, Thailand by @xxexperiences

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8 months ago

From folklore to ritual, from story to taste. We are developing a Thai drinkable folklore experience.
Translating narrative, emotion and cultural memory into a lived encounter.

Currently taking shape at @duality.space.
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#ImmersiveExperienceDesign #ExperientialDesignStudio
#CulturalExperience
#DrinkableExperience
#BangkokCreative taken in Bangkok, Thailand by @xxexperiences

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8 months ago

Back to my core as EXPERIENTIAL Designer and Advisor at “ๆ” Mayamok aka @duality.space, where Thai folklore becomes a drinkable experience.

Reunited with Joseph Boroski @josephboroski, one of Bangkok’s OG mixology masters, I’m supporting his work by enhancing experiential storytelling and touchpoints. In this intoxicating cultural journey, I observe, calibrate, and guide how guests move through the experience.

Nine cocktails unfold as a journey through Thai belief, duality, and cultural memory. Take Mae Nak, a woman who died in childbirth, moving between life and death, love and loss. A story everyone in Thailand knows, yet rarely truly relates to. Here, it unfolds across senses (slide 4-6).

What draws me to this experience, and where my experiential know-how comes in, is that these are not just Thai ghost stories, but expressions of cultural depth. How belief lives in everyday Thai life. Our aim is to bring these stories closer to the guest through narrative, presentation, atmosphere, and perception.

Mayamok is still in the making and worth experiencing soon at @adlibbangkok
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#Bangkok #ExperientialDesign #ThaiFolklore #Mixology #Experience taken in Bangkok, Thailand by @xxexperiences

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8 months ago