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Yoany Brandon . Your Brand bestie(@yoany_brandon)'s profile avatar Download

Yoany Brandon . Your Brand bestie

@yoany_brandon

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I see you… I see what you’re not seeing yet: you’re going to be HOT AF. And no, not the spicy OnlyFans-burrito kind — I mean your personal brand. 🔥 I get it. It’s kinda scary to show up when hardly anyone has heard of you yet… when you don’t have the online applause to lean on. And trust me, I really get it — because I just started a brand-new account myself. Over a decade in business… and still back to zero followers, showing up anyway. 😅 But that decade taught me a thing or two about branding — okay, maybe three. 😉 So let me share one thought with you: We’re living in a new ERA. One filled with a lot of copy-paste… well, you know. And to stand out — to get your dream client throwing their credit card at you — you have to look further than vanity metrics. It’s about sharing your vibe instead of being a boring personal brand. It’s about creating your own method, so your offers feel different and deliver a real, transformational outcome. 🎤So instead of wasting time on vanity metrics and the things that aren’t working yet… spend that time on how you can create more value. Because that’s what makes it all click. 💓Save this for later, and send it to your business bestie. #jjyapchallenge #buildyourbrand #socialmediagrowth #femalebusinessowners #brandstrategy by @yoany_brandon
3
11 hours ago
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🎤Your 2026 brand glow-up starts here → swipe (bring snacks) #jjyapchallengecohort2 #brandingstrategy #femalebusinessowners #instagramtipsforbusiness #personalbranding by @yoany_brandon
0
a day ago
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🚨Can I let you in on something? That follower number you keep refreshing means nothing if none of them are actually your people. I’d take 200 women who feel like you’re reading their diary over 20k who scrolled past you on autopilot, every single time. Stop trying to be for everyone — build something so “you” that the right person feels personally called out (in the best way). That’s when followers turn into actual clients. Save this next time you feel behind. And follow me if you’re ready to get to work on your brand. 🔒 #jjyapchallengecohort2 #onlinegrowthstrategy #brandstrategy #socialmediagrowth by @yoany_brandon
10
2 days ago
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🚨We’re all just out here running a full media company from our phones while the coffee gets cold🫠 Remember when posting ONE grainy photo was considered “content”? Just one. Slightly blurry. Caption: “yum.” 47 likes. Business booming. No thoughts, head empty. And now?? Now I need a hook, a b-roll, a trending audio that expires in 4 hours, three carousels, a “raw and real” story, a reel with captions, AND a personality. I’m tired. You’re tired. The coffee is cold… We move. 😩 But okay — real talk, because I love you and I’m in this with you: if you’re showing up for your dream even on the tired days, I need you to know that’s not nothing. That’s the whole thing. That’s the part most people quit right before. So proud of you, genuinely. 🚨Here’s what I’ve learned though: the exhaustion usually isn’t from posting too little. It’s from content overload — a hundred ideas, endless formats, chasing every possible direction — with no clarity underneath it. And that’s exactly the part I help women with: turning all those scattered ideas into ONE clear brand that actually attracts the right people. Because when you’re clear, you stop posting from panic and start posting with a point. The goal was never to turn your Instagram into a day-to-day diary. Cute, but that’s not your brand. Your brand is the message that makes the right person go “her — I need her.” That’s what we’re building. So tell me — where are you in this journey right now? 👇 The it’s-finally-clicking era? I wanna know. The tired era? The finding-my-message era? Save this for the next low-energy scroll. 💓And follow along if you’re building your brand. #jjyapchallengecohort2 #brandidentity #instagrammarketing #reelsviral by @yoany_brandon
11
3 days ago
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🚨Ask yourself these if you’re serious about building your online brand and attracting your people. Because branding in this era isn’t about your visual choices anymore (yes yes, those still matter) — it’s about whether your audience trusts you, sees you as the expert, and actually buys from you. So before you craft another post, sit with these 5. The answers will seriously impact your success online. 💅🏻Swipe, swipe baby #jjyapchallenge #brandstrategy #i̇nstagramgrowth #femalebusinessowner by @yoany_brandon
3
4 days ago
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🚨Keep reading if you’re multi-passionate and DON’T want to niche down. Let me guess… ⚡️You’ve got more than one thing you love. Coaching, creating, that other skill you’re weirdly good at — and picking just one feels like amputating a part of yourself. So you don’t. ⚡️But your content feels all over the place. One day it’s this, the next day it’s that. To you it’s all connected. To someone mid-scroll? It just reads as… confusing. And the numbers quietly sting. The likes stay flat. The followers trickle in. The saves barely move. And the part no one talks about — the sales just aren’t coming. ⚡️You keep hearing “niche down.” But every time you try to shrink yourself into one tidy box, something in you resists. Good. Because that was never your problem. Here’s the truth after a decade of building brands: the issue was never that you have too many passions. It’s that they’re all floating around with no center — no clear message holding them together. And a confused audience never buys. It just scrolls. That’s exactly why I created 🪐The Orbit Method™ — a positioning method for multi-passionate women who refuse to choose. It shows you how to stay multi-passionate and turn it into one clear message the right people instantly get, and gladly pay for. No niching down. No shrinking. Just one strong core, with everything you love orbiting around it. 💓 I put the whole thing into a short, free guide. Comment “GUIDE” and I’ll send it straight to your DMs. #jjyapchallenge #buildyourbrand #onlinegrowthstrategy #femalefounder by @yoany_brandon
7
5 days ago
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A little context before we become “online” besties. 💌 Here are four things you need to know about moi — just in case, in the foreseeable future, you decide to take anything I say seriously. 😉 One. I come from a very creative background. My grandparents literally built miniature dollhouses that were a huge hit, and my father — who I don’t speak to very often (that’s a whole other story) — is a seriously talented oil painter. I even like to paint every once in a while myself. So my creative gene didn’t exactly come out of the blue. Two. It’s my personal mission, my passion, the reason I get out of bed in the morning — my ikigai ~ to share my creative insights with other women. Mostly multi passionated business women who are on the journey of building something BIG… even if they’re not calling it “big” just yet. Three. I’ve spent over a decade as an entrepreneur in digital branding, and I really know my shit. 😅 I’ve worked with 100+ brands and female founders, so my knowledge comes from experience, not just my own journey. I mean, I’ve got legit data on what works, what doesn’t, and why the hell not. Four. I recently moved from Amsterdam to Dubai with my significant other and our feral toddler boy. 🙃 After a long new-mom sabbatical, it felt like time to re-enter “the world” — so I’m also on a journey of reinventing myself and starting from scratch. I’d love to connect. 🤍 Tell me a little about yourself in the comments, where are you right now in your journey? #buildyourbrand #jjyapchallenge #onlinegrowthstrategy #brandstrategy by @yoany_brandon
11
7 days ago
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🎤Let’s spill some juice…”Yoany, I’ve sent you the login of an American coach who does exactly what I do… I want my brand to be exactly like hers. She’s already successful, so why reinvent the wheel?”🫠 Yes… this was a serious email I got from an old client. And you won’t believe how many more “examples” I’ve received from other clients too. And I get it… it’s so much easier to copy a concept, a brand strategy, a specific offer that’s already working for someone else. ⚡️But here’s the thing… in the era we’re living in right now, people can smell copy-and-fake from miles away — and your lack of originality is KILLING your revenue. So here’s what I want you to do: look at your BRAND AS A WHOLE. If your frenemy copied your brand and content, which parts would she have to remove (besides your photos and personal videos)to make it truly hers? 🥘Marinate on that for a while… because that’s where the answer lives — to becoming a vibe instead of a boring-AF personal brand. 💅🏻Send this one to your business bestie. #jjyapchallenge #buildyourbrand #femalefounder #sellonline #onlinegrowthstrategy by @yoany_brandon
11
10 days ago
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Truth bomb 💣 (grab a coffee, this one’s good): Positioning yourself as “premium” won’t get you more clients. Slapping a higher price tag and a beige color palette on the same thing everyone else offers? Yeah… people can smell that from a mile away — and honestly, it’ll probably just max out your credit card. 😅 And no, I don’t think your potential clients will buy just because you carried a Chanel bag or did a photoshoot in Paris that would make the director of Louis Vuitton jealous. Nah. 💅 Here’s what actually gives you a premium vibe: having your own method. A signature way of doing what you do — with your name stamped all over it. And here’s the part most people miss: a method is IP. It’s a brand asset. Which means you can leverage it in a thousand ways — a book, merchandise, your own card deck, a fragrance, candles (…or maybe not 😂 ). You get the point — one method, endless ways to monetize. Exhibit A: Marie Kondo. She didn’t just “help people declutter” — babe, everyone does that. She built the KonMari method, made us all cry over a t-shirt asking “does it spark joy?”, and put her name on it. That’s why she’s not “a cleaning lady”… she’s a global brand people happily pay premium for. 🧦 ✨ And no — this doesn’t mean your aesthetics don’t matter. They absolutely do. But not to look expensive… to make your method recognizable. Your visuals are the packaging of your idea — not the idea itself. So here’s your move: create your own method. And honestly? 😉 it’s way more obvious than you think. It’s already hiding in the way you do things differently — you just haven’t named it yet. Drop your method in the comments 👇 — let’s build it together.) — I wanna see it. (And yes, “I’m still figuring it out” counts”) #jjyapchallenge #buildyourbrand #onlinegrowthstrategy #femalefounder by @yoany_brandon
4
10 days ago
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😈Don’t get me wrong i am all for woman supporting woman. But lately my feed is overflowing with “followtrains” and i cannot help to think “whats the point” yes you get some likes and followers but they are most likely not intresting in what you have to offer. I believe it could potentially harm your brand and reach. What are your thoughts on this…⚡️ #branding #brandstrategist #buildyourbrand #socialmediagrowth by @yoany_brandon
4
12 days ago
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⚡️Brand SECRETS you need to know! There’s so much sameness on this app right now. Same beige captions, same trending audio, same “5 tips to grow your business” — and our brains file all of it under seen it. Psychologists call this the Von Restorff effect: when everything blends together, we only remember the THING that breaks the pattern. So the goal isn’t to be louder. It’s to be the odd one out on purpose. Three ways to break the pattern and grow your brand: 💅🏻Take a real position. Agreement is invisible — a strong opinion is memorable. 🎨Own one visual signature. One colour, one frame, one recurring element people recognise before they read your name. 🎤Say the thing others say quietly. The line you’re slightly nervous to post is usually the one that lands. You don’t need a big community to be unforgettable. You just need to stop looking like a copy of one. Save this for later. 🫶🏻 #brandstrategy #buildyourbrand #yapchallenge #femalefounders by @yoany_brandon
0
14 days ago
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💅🏻Just pick a niche,” they say. And honestly? It works — at first. It gets you seen.But then something sneaky happens. You become “the [one thing] girl.” And the day you want to post anything else, your audience looks at you like you’ve betrayed them personally.The algorithm boxes you in. Your followers box you in. And right when you’re ready to grow, the cute little niche you built turns into a cage.Here’s what actually works: niche down just enough to get in the door — then build a whole world people follow because it’s you, not because of one topic.Your niche is a vibe. Not a life sentence.Save this before you decorate your own little box. 🔖 #personalbranding #brandstrategy #femalefounder #contentcreatortips #buildyourbrand marketingforwomen womeninbusiness brandingtips growyourbrand contentstrategy by @yoany_brandon
4
15 days ago
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