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Asher Bloom

@yourpalasher

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director @rhythm_documentary
editor @filmlaab
prev. @sacramentokings

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This summer, I had the incredible opportunity to help tell the story of Tuvshintugs Sukhbaatar and his journey from a nomadic upbringing in Mongolia, to running in the 100 mile Western States Endurance Run.

I admire trail runners. I was never a super coordinated kid, but even on the worst days in middle school, I used to look forward to running the mile in PE.

Tuvshin’s story to me is a reminder that it’s never too late to pursue what once made you whole. In the process of editing these projects, I picked up running again, and have had a great time doing it.

Very grateful for @odysymedia and @guenergylabs for the opportunity to help tell these stories.

CREDITS

Director / Producer
Ulises Garcia @ulises.odysy

Director of Photography
Edwinn Heu @edwinnheu

Editor
Asher Bloom 🙋‍♂️

Production Assistant
Tia Lee

Production Company
ODYSY Media
@odysymedia

Client
GU Energy Labs
@guenergylabs by @yourpalasher

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3 months ago

Desert heat meets fashion once a year in Coachella Valley. We brought our cameras and vision to the Indio, CA for JD Sports x Adidas x Puma. 3 different deliverables meant to be a full sensory experience at the intersection of style, culture, and movement. taken in Coachella, California by @yourpalasher

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4 months ago

RHYTHM: A SHORT DOCUMENTARY (TEASER)

We have officially launched our fundraising campaign on Seed & Spark for our short documentary, Rhythm, directed by @yourpalasher

Rhythm is a story about legacy, reinvention, and the lasting impact of mentorship. Drum teacher Floyd Kennedy has spent over 40 years building a music program at Natomas High School in Sacramento that became more than just a class—it became a catalyst in transforming the lives of thousands of students.

Now, as he prepares for the next chapter, the film follows his journey of moving forward, and discovering new ways to inspire beyond the classroom post-retirement.

Floyd has personally had a massive impact on me as an artist, aspiring educator, and human being. While this film is a tribute to him, it is equally an exploration and celebration of mentors everywhere, who relentlessly dedicate themselves to improving students’ lives, despite difficult circumstances.

We have already filmed 40 hours of footage (and 30,000 gigabytes, wow!) and are now raising funds to bring this documentary to life in post-production. Now, we need your help to get it across the finish line and in front of everyone we can.

Your support helps us tell this story with the depth and care it deserves. Please check out our Seed & Spark site (link in bio) to learn more! Any support truly means the world to us, and we appreciate you sharing with anyone who would connect with this story. by @yourpalasher

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2 years ago

city edition collection launch for @sacramentokings @kingsteamstore

super thankful for the opportunity to work on this campaign! museums go hard

shot/edited - 🙋‍♂️
creative direction - @coly787
photography - @cshoephoto
clothing design - @ryanbrijs
makeup - @draperbeauty
styling - @dacykolsky & @coly787
creatives - @a.llyn & @angeltumber
talent - @camdenkrumal , @destinyyshiroma , @jabriane , @melanie.sanaa by @yourpalasher

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2 years ago

“Band Together” (2024) - a branded short doc for @hipentertainment

Music has been a fundamental aspect of my life as far back as I can remember. To make a short documentary about our family business, and some of the impactful artists at its core, is a wonderful opportunity. To do so in an effort to support music education charities, has been a rare and incredible blessing.

With a short timeframe and busy artist schedules, we opted for a mix of talking head interviews, archival, and shooting rehearsals observationally. Our goal was to convey the importance and joy music brings artists, audiences, and students alike. The result has successfully raised awareness and resources for nonprofit organizations supporting music education :)

You can check out ways to support music education at hip.events/bandtogether

Director/Editor - Asher Bloom @yourpalasher
Cinematographer - Peter Williams @peter_mw_dp
Photographer - Philippe Calouro @philippestudio
Assistant Editor - Melanie Rosete @melaniesrosete
Production Assistant - Maya Joe-Monday by @yourpalasher

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2 years ago

stills from new work coming this week by @yourpalasher

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2 years ago

hastening towards you to tell you something..

I’m grateful to have graduated with a B.A in Media, with Summa Cum Laude and the Outstanding Senior Award from my department :)

This degree for me represents a lot of hard work and late nights, but more importantly, the incredible support of the most important people in my life. Apologies for the essay, but I want to use this milestone as an opportunity to thank them.

I am so grateful for my parents and family, who work so hard every day to give me the best opportunities to learn and grow.

I’m thankful for my incredible girlfriend Kaleena, who stayed with me MANY nights past 2am in the lab this semester, and shows me everyday how to be a kinder, more hardworking, and wiser person.

I’m thankful for my friends and creative collaborators, who have made my time at Pacific full of joy and meaningful experiences.

I’m thankful for my professors + staff mentors who motivate me and serve as some of the most important role models in my life. Through their support and trust in me, I’ve been able to pursue opportunities I never thought would be possible.

Next up, sleeping on the beach and finishing a documentary on one of my heroes in drumming + education. Stay tuned!!

Photos by the talented and amicable @_1pmw1_ taken in University of the Pacific by @yourpalasher

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2 years ago

Got a chance to direct + produce the first campaign for @tedx_official for my university :) Here’s one of our deliverables I created with @_1pmw1_

Our goal with this reel was to grab the attention of the Stockton community through recontextualizing some iconic locations in the city. BIG shoutout to the king @shenny.visuals for the inspiration of this style.

#stockton #tedx

@ted
@tedx_official
@tedxuopacific
@universityofthepacific
@stocktonca
@visitstockton
@uopmediax by @yourpalasher

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2 years ago

remember, our music video is out now!

This project is so special. EXR is a film production collective I created with some of the most talented, fun, hardworking, and incredible people to be around. It’s been such an honor directing, producing, editing, and learning along side this wonderful group for the past year and a half who are without a doubt lifelong creative collaborators and friends.

Thank you Juhye for always making bangers and being an excellent friend.

If you’ve read this far, it would mean a ton if you watched the full music video and shared this post on your story to get the word out on the MV. I can’t wait to share what’s up next :)

remember | An EXR Films Production @exrfilms

Cast:

Lina Kaelyn Norwood @kaelynalexandria_
Michael Rajab DarMousa @rajabdarmousa
Self Juhye Mun @juhye.m

Crew:

Directors: Asher Bloom @yourpalasher & Jose Flores-Jimenez @the.jffj.journal
Writer: Jose Flores-Jimenez @the.jffj.journal
Producer: Asher Bloom @yourpalasher & Achish Enriquez @achishenriquez
Director of Photography: Peter Williams @_1pmw1_
Production Designer: Achish Enriquez
Editor: Asher Bloom, Benjamin Shafer, Jose Flores-Jimenez
Gaffer: Jovani Batuyong @jovani.batuyong
Production Assistants: Kaleena Quintero @kaleenacrw, Andrew Nguyen @andrewnuwinnn, Ethan Segal @cleefin, & Matthew Ford @matthew____ford
Music composer: Juhye and Lukey
Casting director: Jose Flores-Jimenez, Achish Enriquez, Asher Bloom
Colorists: Peter Williams and Asher Bloom
Sound Mixer: Benjamin Shafer
Sound Design: Benjamin Shafer, Asher Bloom
Visual Effects: Asher Bloom by @yourpalasher

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3 years ago

remember music video, out Monday at 4pm :)

very proud of everyone involved on this one, stay tuned!! by @yourpalasher

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3 years ago

remember - the music video releases feb 26 at 4pm. stay tuned ;) taken in imported.studios by @yourpalasher

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3 years ago

my current reel by @yourpalasher

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3 years ago