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Zack Vesco

@zackvesco

1.2K

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1548

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Brand strategy + creative.
10+ years in sporting goods.
Nashville

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One last look behind the scenes of the Rbbsh Fundamentals campaign. The moments between takes, the people behind the work, and everything that brought it to life. That’s a wrap.

Campaign films coming soon. by @zackvesco

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24 days ago

Production Day Pt I

The concept for the first film is simple, put the new Fundamentals collection and our athlete somewhere unexpected and close it all with a surprising message.  

So we headed into the dunes in Oregon.  

We didn’t want a big set or a complicated production. Just the new pieces, a few props, and a well thought out idea of what we wanted in our final film. 

Some shots were planned, a lot of them weren’t. We wanted to keep room for adjustment on location.

This is how the first part of the Fundamentals campaign came together. by @zackvesco

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a month ago

The Opposite End: Production day

On location for the Fundamentals campaign. Keeping the plan loose by design, leaving room to make decisions on the fly and having fun along the way.

Expect the unexpected. Enjoy.

Full films coming soon. by @zackvesco

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a month ago

Normally, you make the campaign, polish everything up, release the final films, then show a little behind the scenes after the fact.

For Fundamentals, we wanted to show you how it actually happened first.

The ideas, the locations, the stupid moments, the team, the gear, the adventure. The things we planned and the things we figured out when we got there.

Over the next three days, we’re pulling apart the making of our Fundamentals campaign before we release the finished films.

Fundamentals is live now. by @zackvesco

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1

a month ago

Inside the making of our first SS campaign.

A look at the places, process, and details behind the shoot.

See the BTS now on rbbsh.com by @zackvesco

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3 months ago

THE PROCESS: 001 by @zackvesco

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8 months ago

Back on my taken in Eugene, Oregon by @zackvesco

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2 years ago

Living the dream taken in University of Oregon by @zackvesco

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2 years ago

Life got crazy taken in Los Angeles, California by @zackvesco

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2 years ago

Recent fun. by @zackvesco

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2 years ago

Story time in the studio. by @zackvesco

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3 years ago

Workin hard or hardly workin taken in Seattle, Washington by @zackvesco

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3 years ago