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Adventure Wheels

@adv.whls

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By @meolvin
🌼 Bespoke Wheels for Adventure 📍Utrecht, NL
Organising @wildcard.rally 🃏

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👨‍🍳 Cool Hope Pro5 x Adv.Whls all-road build 💫 by @adv.whls

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8 months ago

@taurusmountainrace 1 minute gear check

I go into the choices and kit on the YT channel by @adv.whls

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6 days ago

Can’t wait to test this M30 set with BERD spokes 🫡 @berdspokes now available for hook flange hubs from @hopetech and @erasecomponents

Curious how they ride? This set will come available for testrides in the Netherlands. 🌼 by @adv.whls

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4 months ago

Went behind the scenes at @hopetech, our go-to hub manufacturer 💚. Seeing their meticulous process from CNC to anodising was very cool. Each part is made-to-order and arrives swiftly at our workshop.

If you're looking for bespoke wheel sets built for longevity, send a dm or email! Typically ready within 2 weeks, built with care in Utrecht, NL.

Cheers to @lewis.merckel and @mylesmerckel for joining the tour 🌼 taken in Barnoldswick, Lancashire by @adv.whls

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6 months ago

It’s been all @hopetech Pro5 hubs lately 💫 laced to the Adv.Whls All-Road rims these are Adventure ready 🌼

⚫️ 45mm deep, 24 internal
💜 Hope Pro5 hubs
🪶 1495 grams
💶 starting at 1299€ by @adv.whls

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7 months ago

Looking for something specific, or special, in a set of wheels? We work together with friend-of-the-shop @meolvin of @adv.whls

You can choose from (almost) any rim and hub combination imaginable. Contact us to if you’re looking for the wheels of your dreams! by @adv.whls

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7 months ago

The builds are getting better and better:
One of the most versatile and best titanium gravel bikes out there: Curve Kevin!

Fully decked out with new Sram Force XPLR and custom carbon wheels from @adv.whls

#curvebikes #curvekevin #gravelbike #sramforce #sramxplr by @adv.whls

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7 months ago

BIG WHEELS KEEP ON TURNING — for Mechanics of Joy Episode N°52, we’ll be joined LIVE in studio by @meolvin!

On the show, we’ll talk about Melvin’s route into cycling as a passion and as a profession from his years @wheelrunnercc to managing brands at Dutch distro Agu and building his own name in the wheelbuilding game with with @adv.whls to more recent work with the @fietsersbond & wrenching with @j.guillem!

There’s always more than bikes on the show and something about Melvin that you may not know is he’s also an accomplished keyboardist with several bands and experienced in the studio as well. Hopefully we can play a track from his Discogs!

We’ll also talk 2026 plans like the @dalesdivide in April, the @wildcard.rally in June that he helps co-organize and recently joining @oldmanmountain’s Experimental Bikepacking Team!

Tune in tomorrow, Thursday January 29th at 14:00 CET LIVE on @echoboxradio!

#adventurewheel #themechanicsofjoy #echoboxradio taken in Echobox by @adv.whls

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9 months ago

We’re excited to announce we have not one, but two editions of Wildcard for 2026! We’ll be kicking off the year with our NL edition on the 6th June, starting at @dirtw0rm HQ in Ede and heading south into Germany.

On the 27th of June, we’ll be heading to Dresden where we’ll be teaming up with @sour.bicycles for a super special edition! We’ll start at Sour HQ and head over the border into the Czech Republic.

Mark you calendars and stay tuned for more info. by @adv.whls

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9 months ago

💥 Opzoek naar wielen maar je weet gewoon niet waar te beginnen?

➡️ Dat begint vaak al bij de keuze handgebouwd of een fabrieks wiel. Maar wist je dat er nog veel meer te kiezen valt!

📚Carbon, Aluminium, ratchet, pawls, hooked, hookles, velg breedte of hoogte… het zijn nogal wat fatoren om rekening mee te houden.

📞 Benieuwd wat het beste bij jou past? Neem contact op voor vrijblijvend advies. En wie weet rij jij binnenkort wel op nieuwe wielen! 🤩

*Fotos zijn een voorbeeld van hoe enorm vet en gaaf zo’n custom set kan worden die door @meolvin van @adv.whls gebouwd is.

**Leuk weetje voor de techneuten, de wielen worden gebouwd met hulp van @grs_engineering tools. Zo weet je zeker dat alles perfect is! by @adv.whls

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9 months ago

✨ Adventure Wheels turns 2 years! I promised myself to share more of what’s cooking. So I’ll start off with a 2025 photodump.

🌪️ It’s been a wild ride. Thanks for your trust to be a small part of your adventures. Wether it’s an overnighter, ultrarace, social ride or commute I loved building your Wheels 🫶

❤️ Highlights of 2025 were definitely organising @wildcard.rally, I tested my Adv.Whls (and body) @hellenicmountainrace, Adventures with friends and starting my collab with @ridefastbikeshop (more 🔜 )

🤠 Here’s to more Adventures in 2026! by @adv.whls

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10 months ago

Homies on the Recon
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@sjoerdhul and @meolvin putting in the work to bring you the finest NEW routes for Werewolf 2026.
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And capturing these legit clips en route.
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@infmscc x @adv.whls @studioinfms @social_ride_maluku FAM
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#infmscc #werewolfandrunwild @werewolfandrunwild #werewolf2026 #veluwe #gravel taken in Veluwe, Gelderland, Netherlands by @adv.whls

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10 months ago