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I love building and I am documenting the journey. Co-founder and CEO of @bytembrownie
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Meet @bytembrownie , @bytem.jack and @bytem.jacob , the co-founders turning Jack’s mom’s brownie recipe into the first premium pantry brownie bite. They met as freshmen in the dorms at American University, and when their co-packer needed emergency surgery two days before their planned launch, they waited it out, made brownies the night of the 13th, and launched on Valentine’s Day 2025. Today Byte’m is in roughly 1,000 stores, almost all of it inbound.

It wasn’t a straight line that got them here. It was a protein ice cream idea in 2020 that their roommate kept eating, a lost pallet of custom Italian pans worth $40,000, and a packaging redesign sparked by feedback while sampling at Butterfield Market. Now they’re bootstrapped, looking to raise, and setting their sights on Target and Walmart. Jack and Jacob’s story is proof that brownies deserve better, and so do the people brave enough to build them.

Comment “Byte’m” and we’ll DM you their full feature. Full blog in bio.

#FoundersBasketball1v1 by @bytem.jack
7
2 days ago
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Take more shots. Make mistakes. Figure it out along the way.

For this episode of Note To Self, we asked Jack (@bytem.jack) and Jacob (@bytem.jacob), co-founders of @bytembrownie, what advice they'd give their younger selves.

From taking more chances to trusting that things will work out, they share two different perspectives on what they've learned as builders.

It's easy to overthink your next move, especially when you're building something of your own. But sometimes you just have to put yourself out there. The more you try, the more you learn, the more people you meet, and the more opportunities you create for yourself.

Not every shot will land, but you only need a few to change where you're headed. 🖐️

#pierfivecommunity #creativecommunity #entrepreneurship #supportsmallbusiness #buildingintheopen taken in New York City by @bytem.jack
5
3 days ago
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Honestly the World Cup was pretty boring for FIFA 😭 what’s everyone think ? #fifaworldcup2026 #worldcup2026 #spain❤️ #argentina🇦🇷 #messi taken in Manhattan, New York by @bytem.jack
10
3 months ago
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Our collabs overhyped ?? Have they gone too far ?? #podcast #podcastclips #podcastshow #hannahmontana  #podcast🎧 taken in Manhattan, New York by @bytem.jack
3
3 months ago
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Irl > online #podcast #podcastclips #podcastshow #clips taken in Brooklyn, New York by @bytem.jack
3
3 months ago
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Froyo is taking of nyc 🍦🍦🍦#podcast #podcastshow #podcastclips #clips taken in SoHo by @bytem.jack
3
3 months ago
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#podcast #podcastclips #podcastshow #clips #podcasters taken in SoHo by @bytem.jack
3
3 months ago
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Knicks are the NBA champs 🏀🧡💙 #knicks #basketball #nbafinals #podcast by @bytem.jack
0
3 months ago
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When you and bro spawn in to the most legendary dap spot 🤝 #dap taken in SoHo by @bytem.jack
10
4 months ago
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The great cow-spiracy 😳🐮👻 #dairy #podcast #podcastclips #foodpodcast taken in Soho, New York Fashion District by @bytem.jack
9
4 months ago
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we’re byte’m and we make the type of brownie you’ll crave all day in biteable, snackable, stackable bites taken in New York City by @bytem.jack
25
4 months ago
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The best founders don’t only sell their product they sell themselves. Here’s why founder-led content beats every ad budget. #foodpodcast #founderledcontent #cpgfounder #foodculture #creatoreconomy taken in Manhattan, New York by @bytem.jack
5
4 months ago
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