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I love building and I am documenting the journey. Co-founder and CEO of @bytembrownie
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Meet @bytembrownie , @bytem.jack and @bytem.jacob , the co-founders turning Jack’s mom’s brownie recipe into the first premium pantry brownie bite. They met as freshmen in the dorms at American University, and when their co-packer needed emergency surgery two days before their planned launch, they waited it out, made brownies the night of the 13th, and launched on Valentine’s Day 2025. Today Byte’m is in roughly 1,000 stores, almost all of it inbound.

It wasn’t a straight line that got them here. It was a protein ice cream idea in 2020 that their roommate kept eating, a lost pallet of custom Italian pans worth $40,000, and a packaging redesign sparked by feedback while sampling at Butterfield Market. Now they’re bootstrapped, looking to raise, and setting their sights on Target and Walmart. Jack and Jacob’s story is proof that brownies deserve better, and so do the people brave enough to build them.

Comment “Byte’m” and we’ll DM you their full feature. Full blog in bio.

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just as planned
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back to up