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Cartel Coaching

@cartel.coaching

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🏊🚴🏃 Your first tri or your fastest
Real coaching, real crew, all levels
@coach_brazier & @emz2ironman
Official Partner @the.cupcake.cartel

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I’m Em, and I look after the community at Cartel Coaching 👋

I’ve had heaps of curious questions about what actually goes on inside our Skool community, so here it is in under a minute.

And no, you don’t have to be a triathlete! Whether you’re a runner, a triathlete or somewhere in between, we’re here for all endurance athletes, with plans built for whatever you’re training for.

Plans built by Tim, coach support when you need it, and a crew of athletes all over the world cheering each other on. All for less than half of what you’d pay for traditional coaching.

Our community keeps growing and it’s honestly my favourite part of what we do.

#triathlon #running #endurance #ironman #703 @cartel.coaching by @cartel.coaching

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19 days ago

We’re opening the doors, and we’re on the hunt for our Founding 150.

Tim, Em and I had an idea, how can we get people on the right track with their triathlon journey, but also make it more accessible.

The mission’s simple. Take the kind of coaching principles that usually sit behind elite athletes and make them work for everyday athletes at a price that actually makes sense.

This isn’t just for the Cupcake Cartel. It’s for anybody. Anyone who wants to do this properly whether you are a first timer or someone who want to get better at how they train.

We’ve built a few different ways in, so whether you want to run your own plan with our support or have us handle the whole thing for you, there’s an option that fits. Affordable, but proper.

If you’ve got a race on the horizon, now’s the time. Come and see what we’re building.

Start your free trial. Link in bio.

#triathlon #triathlontraining #triathloncoaching #ironmantraining #agegrouper by @cartel.coaching

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4 months ago

Elite isn’t something you’re born into. It’s how you train, and it’s there for anyone willing to put in the work

That’s where we start with every athlete, and it’s the whole idea behind Cartel.

For years I’ve coached at the elite level. Olympic triathletes, high performance athletes, the top of the sport. And I kept coming back to one thing: this knowledge shouldn’t sit with the few. The principles that take an athlete to the Games are the same ones that’ll take you to your next start line.

So we found a way to share them properly. We don’t chase someone else’s numbers. We take the science and apply it to the athlete in front of us. Your body, your sport, your life.

That’s why we’ve built different ways in.

For those chasing the big goals, there’s one to one coaching, us beside you the whole way.

And now there’s membership too, at a few different levels, so you can work off the same principles in a way that fits your life and your budget. The plans are there, the coaching calls are there, and you scale the support up as you go.

Different doors, same room. Whichever one you come through, we’re in your corner.

So here we are, doors open.

One to one with me, or membership at a level that meets you where you are. If this sounds like the support you’ve been after, you know where to find us.

A race is won long before anyone’s watching.

#triathloncoaching #triathlontraining #ironmantraining #triathlete #agegrouper by @cartel.coaching

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4 months ago

📍 Port Macquarie | Ironman Australia + 70.3

Bummed I’m not racing this weekend, but SO excited to be there as your ultimate support crew 🙌

The big one: come join us for a pre race shake out and catch up! Everyone welcome 💛

📅 Saturday 17 October
 🏊‍♀️ 8am | Practice swim, meet at Westport Park boat ramp
 🏃‍♀️ 9:30am | Shake out run, 15 to 20 min easy out and back, all paces welcome 
Come shake out the legs, settle the nerves and say hi. I’d love to see your faces!

🎤 I’m also on the Woven panel at the Women for Tri Breakfast 📅 Friday 16 October, 8am to 10am (speakers from 8:30am) 📍 Rydges Port Macquarie
 It’s free but registration is essential, so get in quick!

Racing on Sunday? Drop your bib number in the comments so I can track you all day 👇
On race day you’ll find us at the Cartel tent for most of the day and night, and at the Cupcake Cartel tent cheering you all home. Racing the 70.3? Come say hi after you finish. Come hang out! 🎉

#IronmanAustralia #IM703PortMacquarie #Woven #CartelCoaching #CupcakeCartel by @cartel.coaching

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3 days ago

First Ironman at Port Macquarie this year?

Been refreshing the weather app every hour and starting to feel the nerves creep in? This one’s for you.

Our latest episode on the pod covers all the things you’re thinking about right now, including what to do if race day doesn’t go to plan and things need to change.

Have a listen, take a breath, and trust the work you’ve done. You’ve got this.

🎧 Link in highlights

#IronmanAustralia #PortMacquarie #FirstIronman #CartelCoaching #TriathlonPodcast by @cartel.coaching

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4 days ago

You’ve got to keep the stoke 🔥

Today we’re talking motivation.

There are so many things that can cause a dip. Life gets busy, plans change, or something goes wrong at the worst possible time. On this episode we chat about Em’s unfortunate ankle injury two weeks out from her race, what happens when you feel a bit rudderless and start to lose that fire, and the ways you can keep it burning.

Tim brings the wise words, and the reminder we all need sometimes: ultimately, we do this for fun.

Speaking of fun, we’re designing it right now. For our crew heading into off season training, we’re working on ways to keep a bit of structure while adding some extra special secret sauce to make things super interesting.

Cartel athletes, watch this space. Something’s coming your way 👀

🎧 Full episode out now

#CartelCoaching #TriathlonPodcast #TriathlonMotivation #OffSeasonTraining #KeepTheStoke by @cartel.coaching

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9 days ago

Most of us: runs. Bounces. Hopes for the best.

Coach Brazier: “Economy is the oxygen or energy of running at a given submaximal speed.” 🤓

Thank god at least one of us knows what’s going on 😂

In plain English? Running economy is how expensive each kilometre is for your body. And in a 70.3 or an Ironman, you’re never running on fresh legs, so the cheaper each kilometre costs you, the faster you can go (or the same pace for less effort).

What wastes energy:

👀 Bouncing. If your head’s going up and down like a pogo stick, that’s energy going nowhere

🦶 Braking. Feet landing out in front of your body

🍑 Hips dropping and swaying side to side

The goal is to stay smooth, stable and still holding it together late in the run when everyone else is falling apart.

Listen to the full episode on the Cartel Coaching podcast 🎧 or come chat with us on Skool (where the kool kids hang)

#runningeconomy #triathlontraining #ironmantraining #70point3 #triathlonpodcast by @cartel.coaching

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12 days ago

Enjoying each finish line like it could be the last 🩷

Thanks to my excellent Sports Doc I have bought myself a wee bit more ‘low pain’ running time before retiring my old worn down knee🦵and I intend to make good use of it and enjoy every run until the body says no more 🙅🏼‍♀️

When you’re on borrowed time with something you love, it gives you a whole new appreciation for it 🥰

@noosatriathlon coming in hot 🔥🙌🏽 taken in Moreton Bay, Queensland by @cartel.coaching

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16 days ago

Our mission at Cartel is simple. Bring the experts together in one place, so you’ve got somewhere to go with every question and you’re fully supported along the way.

That’s why we’re so excited to announce we’re partnering with @triexcelnutrition , and welcoming Sue to the team as our in house Sports Nutritionist 🧡

Sue’s a Sports Nutrition Institute Accredited Sports Nutritionist and the founder of TriExcel Nutrition.

And she’s raced over 150 triathlons 🤯

🏊‍♀️ 11x Ironman finisher, PB 10.54 at Cairns
🚴‍♀️ 20+ half Ironman finishes, PB 5.01 at Busselton
🏅 4x Ironman 70.3 World Champs qualifier
🌏 Ironman World Champs qualifier
🌊 Rottnest Channel Swim, 20km team of 2
👟 4x marathon finisher
🏆 Age group podiums here and overseas

So when Sue talks fuelling, she’s been there done that and quite literally has the t- shirt

How it works 💬

Members can ask Sue their nutrition questions right inside our community, and you’ll see her on our calls and the podcast. You can add personalised one to one nutrition support alongside your programming, with a real time guide that helps you fuel your sessions and that big race.

This is just the beginning. We’ve got more partnerships in the works to bring everything you need under the one roof 👀

Welcome to the Cartel, Sue 🧡

#triathlon #sportsnutrition #triathlontraining #endurancenutrition #ironmantraining by @cartel.coaching

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17 days ago

FAT MAN TO IRONMAN — I DID MY FIRST TRIATHLON… AND SURVIVED! 😂🏊‍♂️🚴‍♂️🏃‍♂️
Well, that’s another first ticked off the list.
I officially completed my first ever sprint triathlon — and somehow made it to the finish line in one piece! 😂
This wasn’t about setting records or worrying about where I finished. It was about getting some real race experience, putting swim-bike-run together and finding out what actually happens when the training meets race day.
Plenty to learn. Plenty to improve. And I can already see there’s a massive amount of work ahead if I’m going to turn this Fat Man into an Ironman.
But for today…
✅ First triathlon completed
✅ Finish line crossed
✅ Survived
✅ Ironman journey officially feels VERY real
One race down. A hell of a long way to go.
Fat Man to Ironman continues. 💪 big thanks goes out to those who are supporting me on my journey @cartel.coaching @onboardnutrition @live_and_breathe_active @gooch_goo @mapleroo.au
#FatManToIronman #FirstTriathlon #Triathlon #SprintTriathlon #IronmanJourney #RoadToIronman #SwimBikeRun #BicycleShippingAustralia by @cartel.coaching

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18 days ago

@qldtriseries Olympic Distance Tri - Moreton Bay

1st🥇female overall in 2.07.35 💫

Maybe there’s still a little bit of fight left in the old dawg…

Good to blow out the winter cobwebs and put the work from @coach_brazier // @cartel.coaching to the test with a solid season opener 🙌🏽

Great to see so many @the.cupcake.cartel friends out on course today! 🥰 taken in Moreton Bay, Queensland by @cartel.coaching

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20 days ago

2026 recap: 1st at 70.3 Cairns, 3rd at 70.3 Sunshine Coast M40-44.

After an 8 year hiatus from competing as a pro I’m super grateful just to be racing again. This time last year I was over 100kgs and not loving the fact I’d let myself go. Physical fitness had taken a backseat as I was fully immersed in making our business a success and being a father. Training is hell of a lot different now, squeezing what I can in around being a dad and running a very busy business.

Ironman 70.3 Sunshine Coast wasn’t perfect but I still feel lucky to be on the start line next to so many @the.cupcake.cartel athletes. I had a solid 27min swim, fastest bike split of 2:16 in my age group, then ran as well as I expected with a 1:33 for a 4:21 total.

Next is a summer of running and cycle racing to get more miles in the legs and get into better physical shape. I’m still mapping out races around work and family commitments but excited to keep improving. by @cartel.coaching

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23 days ago