Instagram story viewer> @chuffed.digital> Posts

Dulcie • Chuffed • Community Cultivators 🌱

@chuffed.digital

2.9K

followers

698

following

we get people to come to your thing ꩜
content + strategy for festivals + beyond 🎪
📍 UK + the 🌍
book your place on FIELD FILLER now ✿
@du1cie & Co. 👋

POSTS STORIES REELS TAGGED

After 10 years selling out festivals + turning them into communities, I’m spilling our framework. Field Filler is coming... 🌱

I’ve spent a decade getting people through the door for festivals like @boomtownfairofficial and @rise_festival.

Along the way, I’ve met so many pals + colleagues; wonderful people with wonderful ideas, creating brilliant gatherings... who just can’t get people through the gates or those final bookings over the line.

And the only fix seemed to be hiring an agency most of them couldn’t afford.

Which, for someone this passionate about independent festivals, retreats, nightlife + gathering in general… felt WRONG.

So I started noodling on something....And it sat in my notes + google docs for a veeeery long time, because it never felt quite right.

Eventually, I stopped guessing and just asked 💡

50+ experience creators told me what they really struggle with, and confirmed all my suspicions.

Not ONE person said their thing wasn’t good enough. Their experiences were always brilliant.

It’s the marketing overwhelm + all the conflicting advice that trips people up... because nearly all of it is built for flogging products off a shelf, not for the kind of thing that asks someone to hand over their whole weekend.

So I ran a pilot to test it out. It sold out.

7 fab weeks with yoga teachers, small festivals, club nights, retreats (+ a language school!) refining the programme with people at every level; first launches, big platforms, total beginners + more.

One of them sold out their first ever event a week after we finished 💗

+ now it’s here! The September cohort is next.
Waitlist opens 30th july + gets £200 off + a free 1:1 strategy call with me.

If you’ve read this far it’s deffo a sign... swipe through to find out more, ask any questions in the comments, or send it to a pal who wants more bums on seats. by @chuffed.digital

200

46

3 months ago

We believe there’s no one right way to market experiences.

There’s no single route to a full room, a sell-out class or a packed show…

Lots of approaches are valid, and we’ve seen most of them work for the right person at the right time.

But we do have our own ✨ philosophy ✨!

A set of principles that we build our strategies around after years of working on festivals, collectives and campaigns.

These are designed to not just sell tickets but to cultivate community.

+ that’s what lasts!

Swipe to read them + let us know if you agree → by @chuffed.digital

65

3

6 months ago

It’s that time of year again...! We’re filling the last few places on our killer content team for @rise_festival a week of skiing + music in the French Alps, 5th to 12th December. 🏔️

We’d love applications from all sorts of creatives, whether you’re coming solo or as a duo. Even if you’ve never been to the mountains before, we’ve got limited slots for people who want to learn and document the process.

As well as creative content skills and a good eye for a shot, you’ll need to bring the energy. Rise is a long, full-on week, and a big part of the job is juicing it for all it’s worth, in front of the camera as much as behind it.

What’s on us:
→ Flights + transfers in France
→ Accommodation
→ Packed lunches + crew dinners
→ Ski or board hire
→ 6-day lift pass + festival ticket

We’ve met some brill people through this over the years and can’t wait to meet the class of ‘26!!

Applications close VERY SOON, Tuesday 20th October - so act fast and share with a friend! Form is linked in bio 🔗 by @chuffed.digital

168

12

2 days ago

Fields are about to get FILLED my friends!!! We kick off the September cohort today 🌱

I am incredibly proud of this project. Much research, many decks created, several Notion workbooks crafted, a pilot version with 9 happy fillers coming through it, and a loooot of time has been poured into this…

Ultimately, this group programme was created in response to conversations I was having aaaaallll the time, with people that I think are VERY important…
Those who bring people together! 🌸

In an online world where it feels like we’re fighting for attention and trying to cut through the noise permanently, this programme has been lovingly crafted to empower the people who come through it with to be able to GET PEOPLE TO COME TO THEIR THING (+ KEEP COMING BACK!)

I can’t wait to be this Field Filler cohort’s cheerleader for the next 2 months, to deliver these lessons each week and to get my hands dirty in the feedback space with them a we create their strategies.

There are still about 57 minutes left to join us (ha!) or drop me a message if you want to register your interest for next time.

Thank you to everyone who has shared this project, filled out research, or helped me along the way - I’m very grateful for the wee community that Chuffed has around us, may you keep coming back 🪴 by @chuffed.digital

73

8

a month ago

If you’re part of the ‘experience economy’, aka you gather people IRL, whether that’s club nights, retreats, workshops, supper clubs, festivals, you name it... You’ve got a real opportunity right now.

And a real challenge.

Here’s the opportunity: AI and screen addiction mean people are desperate to connect in real life. The demand is there. Reaching them has never been more possible 🌱

Buuuuut the challenge: actually getting their attention on what you’re offering (+ getting them to come!) is getting harder every year 👁️

There ain’t no one-size-fits-all fix for that. But there are tactics and frameworks that outlive any platform or algorithm change... and that’s what we teach in Field Filler!!!

So if you’re ready for a bit of back to school energy: over 7 weeks we learn the theory together (a vvv transferable skill whether you’re a marketer or it’s just one of the many hats you wear), then we put it into action with handy resources and feedback on your real marketing along the way.

Come November, you won’t just understand your marketing... you’ll have done it.

You’ll have uncovered your why, your point of view, and have a full content strategy mapped to a real campaign, with your own content calendar to run it from. Plus a repeatable way of doing it all again for the next thing, and the thing after that.

Final places are up for grabs now. We kick off on the 15th of September 🌱 by @chuffed.digital

133

14

2 months ago

291

38

6 months ago

I care about people coming together. Like, a lot.

Like I read books about it, I talk about it constantly, it’s what my life is centred around... nerd-level a lot.

I cry at metal shows. I have full-blown epiphanies in yoga classes. Put me in any room, or any field, where people have gathered for one thing, and I come alive 🌸

What keeps me up at night though, is how hard people find it to get people in the room right now.

Events are hard enough as it is, infrastructure costs are through the roof, everyone’s tucked behind a screen, and turning attention into actual attendance (real bodies in the field having a tiiiime) is a seriously sought-after skill.

It’s also a skill I have. Humbleeee braaag! 💅

And after a decade of helping fill very big fields, from Boomtown to Rise Festival, I know the core of that skill can be taught. Which is why I created Field Filler.

Think of it like this... you’ve been scattering seeds for ages. Posting, showing up, really hoping something takes root. Field Filler is where you actually learn about the soil: what to plant, in what season, and how to tend it, so that come opening night, the field’s actually full.

Is that analogy working!!!? I’m unsure... but surely this photo of me looking like I’m on the cover of Gardeners’ Weekly is really painting the picture??? 🌱

The next cohort kicks off on 15th September, and if you’re there, in three months you could have a strategy you built yourself, a campaign run start to finish, and a content rhythm that doesn’t leave you panicking the week before doors open.

Instead of another season of scattering and hoping.

🌙 Waitlist bonuses (£200 off + a free 1:1 with me) close TONIGHT 27.08
🌱 Public doors open TOMORROW

We start filling the field on 15th September, over 7 weeks. Link in comments to find out more. by @chuffed.digital

223

29

2 months ago

Do you know someone doing something brilliant IRL around climate, nature or sustainability? Something where they need people to show up?

I want to give them a free place on Field Filler this September 🌱

Maybeee a community garden, a repair café, an eco festival, a food growing project or something else entirely! Whatever it is, if it’s real life, it needs feet in the field, (+ the budget’s 0), this is for them.

I think getting people together IRL is one of the best ways to create change. Getting them there in the first place is the bit I can help with.

Ten years of filling festivals + running campaigns has taught me a lot about getting people to show up, and it works just as well for a skill share group as it does for a field of thousands.

The place is worth £1,800 and includes seven weeks of live workshops plus two weeks after to bring it all together, in-depth 1:1 feedback on the work you make each week, a 1:1 strategy call with me, and a whole cohort of other gatherers to build alongside.

Sound good? The next cohort kicks off in September + the application form is in the bio until 13th August.

+ if you’re an experience creator running something for profit, have a look at the info page... there’s still time to get £200 off plus a free 1:1.

If someone came to mind while you were reading this, plz send it to them! by @chuffed.digital

82

13

2 months ago

Do you ever ask your audience what they actually WANT tho??!

ep 02: we’re doing the research 🌱

Field Filler, my marketing course for people creating experiences + events, all started with a conversation.

Well... a lot of conversations.

+ then some forms, + some data.

Because the key to creating something that people want to come to... is engaging with what they really want + need!!!

I think intuition is vvv important in marketing, but it can only take you so far - you gotta back it up by cold hard data at some point!!

I did a lot of research outreach + then I ran a whole test run of this my programme in the spring!!! The feedback at all stages helped me understand more what worked for different types of people and how I could help them.

And I recommend doing the same if you’re running an event or experience - creating this feedback loop to further engage your community is something we go over in the course! :bulb:

The next cohort kicks off in mid September - 7 weeks learning how to turn attention into attendance (+ putting it all into action on your actual marketing!)

There’s less than a week left to make the most of waitlist prices and a free 1:1, if you wanna learn more, head to the page - or drop me a DM for a chat! by @chuffed.digital

112

3

2 months ago

Two of the Field Filler pilot alumni sold out their retreats over 6 months in advance this year 🌀

I was on both of these retreats at the start of the year (lucky me!!!) - spent new year snorkelling on the Red Sea with Kirsty’s Back to Our Roots, February surfing the south coast of Sri Lanka with Pip’s Surf and Ground.

Then in spring they both did the pilot version of our new marketing course, Field Filler, and now those same retreats are full - not just sold out but, half a year ahead.

So, I wanted to give you a little insight into how they did it, stage by stage, against the framework we teach.

What I want you to take from this particular case study is that anyone can book a flight to Egypt or Sri Lanka.

The reason someone books a particular retreat is the person running it (you!) and how intentional they are with people they gather.

Pip and Kirsty stopped selling just the dreamy location and started selling that, the connection, the vibe, the who-else-is-coming, and they have heaps coming back year-after-year (because nothing sells more than the experience itself being belter - which I can assure you theirs are!)

And it’s not just a retreat thing. The same four stages apply whether you’re filling a festival, a studio, a supper club or a club night, but the tactics for each will differ.

This is what we work through in Field Filler - over 7 weeks learning the theory and tactics and building your marketing strategy and posts live, so you’re not only ready to go for this campaign... but you have something you can come back to time and time again ♾️

Swipe through for the full breakdown. You can grab £200 off and a free one hour 1:1 by popping your email on the list for Field Filler now - bonuses are DONE on Thursday 🌸

p.s Kirsty has such a mega waitlist that she might be opening up some more spots for Egypt, drop her a line if you don’t want to miss out, I can assure you its an epic way to bring in the new year. by @chuffed.digital

32

0

2 months ago

38

4

2 months ago

The Lion’s Den is back at Boomtown, and so am I!! 🦁

It’s my first @boomtownfairofficial since 2023 and with the site expanding again it’s got me feeling all kinds of reflective about the last year the Lion’s Den was in that valley, when I was working in house for them in 2019… 💭

I WON’T mention the weather we were dealing with that year (iykyk), but it’s super interesting to think about how much marketing, communications, the digital world, technology and LIFE in general has changed since then!

Really looking forward to dipping a toe this year and seeing it all in action!! Let me know what I shouldn’t miss 🎪 by @chuffed.digital

79

7

2 months ago