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Production design account of work by @dylan_juckes representation @seslercompany
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October 2021 @olg.ca @publicisgroupe @iq.productions @alon_isocianu

This was my first collaboration in a number of years with my friend @alon_isocianu and it lived up to his reputation for epic and creative set pieces combined with meticulous planning. Alon and I collaborated throughout the design process to create photorealistic set renders and shot animations weeks before the shoot dates. This process allows clients to see exactly what they will be getting on the day, streamlining production and ensuring client expectations are exceeded! This is the future of commercial production design.

Working with @olg.ca and @alon_isocianu is always great - they love going big with creative, experimental set design. We worked with @mossleddotcom and @lafrancedesign to build an underlit stage surrounded by hundreds of feet of LEDs, a massive 10’ tall ring light, a broadway style light marquee, and a glowing acrobatics ring! We shot this in a massive soundstage and @vborrisondp used the void of darkness to isolate our set elements along with stunning lighting by Todd Hamacher.

Thank you to everyone who brought their skill and work ethic to this job. It wasn’t easy and we had some long days, but we definitely learned tons (especially about integrated LEDs) and pulled off one of the most spectacular commercials of the year!

PROD CO - @iq.productions
CREATIVE - @publicisgroupe
DIRECTOR - @alon_isocianu
DP - @vborrisondp @seslercompany
POST - @videonervestudio
PRODUCERS - Mark Bisson @jlmillington
PM - @blake140v

AD: @alexwalti
Gaffer: Todd Hamacher
Grip: @ricojoyce21
DIT: @whatisjeffscheven
VTR: Brez
Wardrobe: @miss_albano
H&M: Alison Sharp

PD - @dylan_juckes @seslercompany
BUYERS - @fastfaster @hiljenset
PROPS - @tracydcoutho
BUILDERS - @lafrancedesign 
ART - @donny.bridger @thomas.a.hart @hesuschrist @liilramsay by @dylanjuckesdesigns
3
3 years ago
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September 2021 @skipthedishes @mccanncanada @perlorian @softcitizenx 

It was a professional achievement of mine to work with the @perlorian brothers since I first saw their work. They combine a fantastical and absurdist vision with finely tuned technical filmmaking. keeping a preference for practical fx and set pieces results in beautiful, engaging films from filmmakers at the peak of their craft.

Our team was challenged across the board on this film. We designed and built a custom couch that pulled out into a product display table with a Skip the Dishes order already placed.It had to look homemade, it had to work every time for multiple takes and it had to be simple to operate. That was a tough one. There were 3 spots in this contract with multiple locations, lots of different sets, day and night shoots, etc, etc. 

Bringing the @perlorian brothers' vision to life was a dream come true for me. Thank you to @softcitizenx for the opportunity and to my team for bringing the talent and effort we needed to get the job done. I can’t wait for the next one! 🤘

PROD CO - @softcitizenx @evapreger @linkyork @robburns33
CREATIVE - @mccanncanada @robtrickey Chris Duffett
DIRECTOR - @perlorian
DP - @jacksonparrell
PRODUCER - kittienoir
PM - @brotherdavo

AD: Marc Guspie @themgus
Gaffer: @eyedeal_pro
Grip: @lennobuddy
DIT: Randy Perry
VTR: Scott Wylie
Wardrobe: @adellegaudet
H&M: Raquel Atienza @melodie_makeup

PD - @dylan_juckes @seslercompany
BUYERS - @hiljenset
ASST BUYER - @brentgeoby
PROPS - @bradenlab
ART - @tracydcoutho @thomas.a.hart @hesuschrist @liilramsay @jasonnormore

FOOD STYLIST - @noahfoodstylist
MAINDISH - @thetravelinggoalie by @dylanjuckesdesigns
4
4 years ago
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September 2021 @baldersoncheeseca @thedeli_productionagency

This was a fun little spot for the 140th anniversary of @baldersoncheeseca, a cheese we love and eat all the time! Balderson’s asked the question “what has aged as well as aged our cheese?” Maybe cars? Nope, who wants to hand crank their Model T everyday? How about cameras? Sitting still while a flash explodes? I don’t think so! We kept the production design simple and clean to ensure our audience focused on the product, while accentuating the Balderson brand language by vinyl wrapping Model T components in gold. Our team also nailed a few practical FX tricks to keep things interesting! As always, @kesterbirch kept the product looking tasty as could be.

With @matt__eastman in the director chair and @thedeli_productionagency producing, there was no chance this wouldn’t be a success. And it certainly was. As always, thank you to our team for your hard work. I say it a lot, and I’ll say it again - I couldn’t do it without y’all!

PROD CO - @thedeli_productionagency @cynthiaheyd @kevinsaffer
CREATIVE - UNION
DIRECTOR - @matt__eastman
DP - @edwardpond
PRODUCER - @marcswenker
PM - @647kellz

AD: Sam Pecararo
Gaffer: @eyedeal_pro
Grip: @katieyealland
DIT/VTR: @wilstondigitalservices
Wardrobe: @vpopoli
H&M: @shawna_lee_beauty

Food Stylist: @kesterbirch

PD - @dylan_juckes @seslercompany
BUYERS - @hiljenset
PROPS - @bradenlab
ART - @trulyramsay @hesuschrist by @dylanjuckesdesigns
3
4 years ago
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August 2021 @walgreens @wpp @fela.tv 

Two days, two units. On location and in the studio. Interior and exterior. A pharmacy, a nightclub (that we covered in checkered vinyl), a high school hallway (that we covered in checkered vinyl), a park picnic, an airport, a taxicab. What is this, a TV show? Nope, this is a commercial! Pulling off a spot like this takes hard work, talent, careful planning, and a lot of effort from our amazing art team. So here’s to you! It’s always amazing to see what you can accomplish in two days when you work with the industries best and brightest!

Thank you to our talented director @jacksontisi for your vision, and to @fela.tv @boxwinefather and @wpp for the trust in our team's ability to pull off one of the biggest commercial shoots of the season! Let’s do it again 😀

PROD CO - @fela.tv @boxwinefather @tajtheblacklion @directorx 
CREATIVE - @wpp and The Pharm
DIRECTOR - @jacksontisi
DP - @gaulporat @darrin_klimek
PRODUCERS - @jackstunt, Chris Cunningham
PM - @calvin_barnard

AD: Sam Pecararo
Gaffer: Ed Kopp
Grip: Todd Thompson
DIT: @yoshi.johan
VTR: @this__guy
Wardrobe: @essapegg
H&M: @acccce

PD - @dylan_juckes @seslercompany
BUYERS - @party_dude24
ASST BUYER - @liamgotmail
PROPS - @bradenlab
ART - @tracydcoutho @isabellezabstudio @hesuschrist @AsiamOsei by @dylanjuckesdesigns
0
4 years ago
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June 2021 @planetfitness @robjacklin Big Sky Film Production @barkleyus 

Xrystal with an “x”! How do you design the world of an unbearable “fitfluencer”? Neons of your own name? Check. Weighted cell phone cases? Check. Self branded water bottles and ring lights? Check! Pink everywhere? Of course! As a creative exercise, it’s always wonderful when the production design is leveraged to show our characters personality. Through production design, the audience immediately and intuitively knows who Xrystal is, with limited need for exposition. Thanks to our directors, @hellogilberto and Jordan Briendel, and Big Sky Film Productions for letting us flex some muscle with this one!

Like always, a big thank you to our art team. There is an astronomical amount of work that goes into a spot like this and our team's dedication and work ethic is unmatched.

PROD CO - Big Sky Film Productions, @robjacklin, Kristi Mcneil
CREATIVE - @barkleyus 
DIRECTORS - @hellogilberto and Jordan Briendel
DP - @adammadrzyk
PRODUCER - @robjacklin
PM - @petrisstepanoff

AD: @brunolouza
Gaffer: Neil Munro 
Grip: Cliff Ramnauth 
DIT: @yoshi.johan
VTR: Wayne Jennings
Wardrobe: Angela Koszuta
H&M: @shanfjburn

PD - @dylan_juckes @seslercompany
BUYERS - @stellagrob
ASST BUYER - @thomas.a.hart
PROPS - @fixed.address
ART - @tracydcoutho @trulyramsay @hesuschrist by @dylanjuckesdesigns
4
4 years ago
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June 2021 @fela.tv @bestbuy Union Advertising Canada LP

This spot for @bestbuy produced by @fela.tv was ambitious. With two units shooting simultaneously, and our crew split across units and locations, there were real challenges. But thanks to our talented and hardworking team, and the vision of our talented director @jacksontisi we got it done! 

With creative by UNION Advertising, this commercial highlights the importance of technology in a world adapting to the confines of COVID, showing how @bestbuy provides the tools we need to stay connected to our schools, family, friends and loved ones. 

Congrats to our art team, who really nailed this one. Thank you all!

PROD CO - @fela.tv @boxwinefather 
CREATIVE - UNION Advertising Canada LP @adamthur 
DIRECTOR - @jacksontisi 
DP - @adammadrzyk 
PRODUCER - @jack.stunt 
PM - @calvin.barnard 

CREATIVE - UNION Advertising Canada LP @adamthur

Grip: Cliff Ramnauth Gaffer: Neil Munro VTR: Scott Wylie DIT: @yoshi.johan Stylist: @thetantalizingtart H&M: @acccce 

PD - @dylan_juckes @seslercompany 
BUYERS - @fastfaster @stellagrob 
PROPS - @finniphoto
ART - @trulyramsay @liamgotmail @Hesuschrist Mike Olohan Ilya Pajkovic Liam Russel

LOCATIONS - Shane Krick by @dylanjuckesdesigns
0
4 years ago
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June 2021 @gearshift_productions for PEEK-A-ROO @spinmaster 

@spinmaster always has magical and creative commercials, and this PEEK-A-ROO spot with @barkervision directing, produced by @gearshift_productions and @zacreaneybarker was no different. Here we had the opportunity to integrate an LED volume wall, which is a background of LED panels that shows a pre-rendered set or backdrop that can change in relation to our camera position. This produces a parallax effect, adding a sense of scale, depth and realism previously unthinkable with painted backdrops in a studio.

Designing for a LED volume wall presents a unique challenge of working physical props, set dressing and design elements seamlessly in the virtual space created by a volume wall. Here we had to carefully consider our scale and camera positioning to ensure our foreground elements added the necessary texture and detail, effectively melding the physical set and the virtual, animated universe of PEEK-A-ROO, displayed on the volume. I think we nailed it and I’m looking forward to the opportunity to work with this technology again. The possibilities are virtually unlimited.

PROD CO @gearshift_productions + EP @zacreaneybarker 

DIRECTOR - @barkervision 
DP - @vborrisondp 
PRODUCER - @youngclairez
VIRTUAL PRODUCTION PARTNER -@theotherend.ca 
PM - Will Kinch

CREATIVE - @gearshift_productions 

GRIP: Machie Kulpa GAFFER: Mick Reynolds SOUND: @voicegajic WARDOBE: @heidifrontel H&M: @lisavella 

PD - @dylan_juckes @seslercompany
BUYERS - @stellagrob 
PROPS - @jkallain 
ART - @samlet_24 @tracydcoutho @genuinesnake @thomas.a.hart 

LOCATION: @pinewoodstudios by @dylanjuckesdesigns
2
4 years ago
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AUGUST OF 2021 @seedsofchange @mowadinc @valiantpictures 

This was a creative I was excited about! Build a rice paddy in a suburban backyard - why not! Directed by Jared Lapidus and produced by @mowadinc our team built a 60’x30’ pool, filled it with muddy water, lined the edges with sod and anchored rice plants across the surface! Bingo - you have a rice paddy!

PROD CO @mowadinc @jnadalin @valiantpictures 

DIRECTOR - Jared Lapidus
DP- @krisbelchevski 
Producer- @jnadalin 
PM - @vimlamangru 

Agency: Bates, CHI & Partners

Grip: Tony Ranieri Gaffer: John Mauch DIT/VTR: @andrew_salkey Wardrobe: @samanthacbest H&M: @jukka333 

PD @dylan_juckes @seslercompany
BUYERS @bradenlab 
PROPS @bradenlab
ART @thomas.a.hart @little.socrates @hesuschrist @asiamosei 

Craft @BlazingKitchen by @dylanjuckesdesigns
4
4 years ago
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MAY 2021 @huggies @feelslikehomefilms 

Kicking off the busy season of 2021 is a fun spot for @huggies @pullups @kccorp produced by @feelslikehomefilms with creative by @ogilvy, directed by the wonderful and talented @christinahodnet. The challenge here was to create a bathroom in what is actually a small dinette. Imagine building a bathroom set in a house that already had 7 bathrooms! Challenge accepted! Check out the process - from render to final set. It's all about lighting and camera angles. What looks like a simple spot was actually very involved!

PROD CO @feelslikehomefilms @marnib and Estelle Weir

DIRECTOR @christinahodnet 
DP @brendansteacy 
PRODUCER @mattwiele 
PM - @Romanhul

Agency: @ogilvy @ogilvycan

Grip: Cliff Ramnauth Gaffer: Neil Munro DIT/VTR: Dylan Pouliot Wardrobe: @miss_albano H&M: @pippa_leavyhmu 

PD @dylan_juckes @seslercompany 
BUYERS @party_dude24 
PROPS @pascal_bennett 
ART @tracydcoutho @thomas.a.hart @little.socrates 

Locations: Lance Creighton 

Craft: Rancho Relaxo by @dylanjuckesdesigns
3
4 years ago
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MARCH OF 2021 @westside_studio @peekfreansofficial 

As usual, it was a pleasure to work with @angievbird on this delicious spot for @peekfreansofficial and @mondelez_international, creative by @saatchiandsaatchi, produced by @westside_studio. The challenge here was to design and build 2 sets that stitched together perfectly… Everyone had their tape measure handy for this one!! Check out the set build before and after - that’s movie magic!

PROD CO @westside_studio @marchioe 

DIRECTOR @angievbird 
DP- @peter_hadfield 
Producer- @michellecwoodward 
PM - @scottrudderham 

Agency: @saatchiandsaatchi 
ACD: @creativebycraig @robgendron Agency Producer: @tarahandley

Grip: Blake Valentine Gaffer: @seanalop DIT: Randy Perry VTR: DylanPouliot Wardrobe: @maevemckee H&M: @lisavella 
Post: @schoolediting

PD @dylan_juckes @seslercompany 
BUYERS @party_dude24 @stellagrob 
PROPS @fixed.address 
ART @tracydcoutho @jackjamesmclean @MarieKozlova @genuinesnake @little.socrates 

Craft Andrea Long by @dylanjuckesdesigns
1
4 years ago
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FEBRUARY OF 2021 @steamfilms @hudsonsbay made a film about a family learning to adapt during the first year of the pandemic. 

The struggles many families went through was masterfully encapsulated in this spot. 

The preparation and detail that went into creating this film was a testament to the passion and talent that @gohiromoto puts into every project he takes on. It had been several years since we had the opportunity to collaborate on a project and it was truly amazing to reconnect with both him and his partner/producer @courtneyiromoto on something that had so much heart. 

PROD CO @steamfilms @jillaudreybrennan 

DIRECTOR @gohiromoto 
DP- @peter_hadfield 
Producer- @courtneyiromoto
PM - @shazbrand 

Agency: Momentum
ACD: @maxwellmay
Agency Producer: @kneamtz

Grip: Derek Teakle
Gaffer: Nathan Monk
DIT: Randy Perry
VTR: Dylan Pouliot
Wardrobe: @miss_albano
H&M: @roxy_5
Location Scout: Randy Dube & @dylan_dube

Casting: @jigsawcasting 
Editorial: @marriedtogiants
Colour: @alteregopost
Colourist: @eric_whipp

VFX & Online: @studiofeather 

PD @dylan_juckes @seslercompany 
BUYERS @fastfaster @party_dude24 
PROPS @bradenlab 
ART @thomas.a.hart @isabellezabstudio @little.socrates @jackjamesmclean @liamgotmail

next post will have some BTS to share the fun in making such a beautiful work of art by @dylanjuckesdesigns
7
5 years ago
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The next job of the year was Kellogs Mini Wheats

PROD CO @westside_studio 

DIRECTOR @angievbird 
DP- @myhappyhippos 
Producer- @michellecwoodward 
AD- @brunolouza 
PM- scott rudderham
coordinator- elizabeth george
Wardrobe maevemckee 
H/mu @lisavella 
Continuity @patriciaseatonphoto 
Food stylist @annabelle_waugh 

PD @dylanjuckesdesigns @seslercompany 
BUYER @hiljenset 
PROPS @bradenlab 
Construction @lafrancedesign 
ART @thomas.a.hart @isabellezabstudio , @little.socrates ,@jackjamesmclean @liamgotmail 

...and many others

This Kellogs @miniwheats_ca with my Main squeeze @angievbird was so much fun to design. Angie is very involved in all things art as she has such a keen eye for the production design. The need to fully control the environment for the jump cuts in this spot meant we got to build a bright clean kitchen in Studio F @westside_studio. 

Enjoy the final product that the hard work of the great people that came together to make this cereal spot taken in Westside Studio by @dylanjuckesdesigns
1
5 years ago
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