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Jessie Gardner Hilgenberg | Women 40+ Strength

@flexwithjessie

61.6K

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1403

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🏋🏼‍♀️ Founder of #JESSIESGIRLS
💜 50k+ women’s workout programs sold worldwide
💪🏼 @jessies_girls
Start your fitness journey with me ⤵️

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I got a DM a few weeks ago that I have thought about every single day since she sent it. She meant well, and was genuinely concerned, but it really put into perspective a lot of things for me. Her DM was short and simple, it said: “What happened to you? Your hair isn’t blonde anymore, you took your breast implants out, and you don’t post your workouts anymore.”

The part that really got me was that she wanted to know what happened to me…she wanted to know WHAT WENT WRONG with me.

All I’ve done is lay awake in my bed at night staring at the ceiling thinking about how these changes she’s noticed in me mean that everything is FINALLY going RIGHT. And why I’ve felt like all my usual content and photo shoots aren’t aligning with ME anymore. WHAT WENT WRONG is that when I was 24 I thought I needed breast implants to be something. WHAT WENT WRONG is that I thought my natural hair color and my natural boobs weren’t enough for people to like me.

I’ve been so frozen with posting and being active on social media because it felt so unbalanced for me to think you all needed me to still show up exactly how I’ve always showed up for the last decade, with shredded abs and huge muscles and awesome workout tips on how to squat and how to weigh your protein precisely.

This account is going to start changing. This account NEEDS to start changing, because I’ve changed. This isn’t Jessie from 10 years ago. This isn’t Jessie from the fitness magazines and the IFBB figure stage. This is Jessie who is in her 40s and is a mom and Jessie who is a fighter and who is doing her best to try to make her life better and the lives of all the women and girls in her community better.

I still love huge muscles, love playing with hairstyles and colors, and love lifting weights and building workouts and programs for you, and making sure I get close to my protein grams daily…all of that will stay. But I want to talk so much more about REAL life, what it means and feels like to be a woman in her 40s, a mom, hormones, struggles, confidence, body changes, and love and happiness…for yourself and others.

If you want to be a part of that…then, well, you want to be a part of THIS. Welcome. I 🫶🏼 you. by @flexwithjessie

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3 years ago

I started in the fitness industry when you didn’t get to speak the words “fitness model” unless you were shredded to the bone. You didn’t get sponsorship deals, win contests, get photo shoots, magazine spreads, anything…unless you had a 6 pack and posed sexy. It has been so special witnessing and experiencing the change. Strength and happiness are held higher than being shredded. None of us were doing it in a healthy way, anyway 🙄 It was such a misrepresentation of “fitness.” Thank you all so much for loving my journey through the shredded stage, through pregnancy and motherhood, through my 30s and now my 40s. Being in fitness rocks, and being real rocks even harder 🤘🏼🫶🏼💪🏼 by @flexwithjessie

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4 years ago

Girrrrrrl math 🤑💪🏼

@b_lashelle_ by @flexwithjessie

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16 days ago

Happy birthday to my baby 🤍🍪 by @flexwithjessie

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a month ago

Thank you @innosupps for the best week! But also…howww is this still my life?

Flying to Vegas to shoot with a supplement company and new friends. Spending days creating, laughing, lifting, filming, and somehow calling it “work.” I started this fitness journey in 2010, trying to find any opportunity I could. I wrote free articles, entered spokesmodel contests, sent resumes to any company that would listen.

One of those opportunities changed everything ✨ @kevingundersen reached out while starting a supplement company and asked if I’d work with them. Obviously I said yes ☺️

I stayed from day one until the company was sold. When he told me he was starting @innosupps , staying wasn’t a hard decision. I trusted the products, their values, and the way they care about health.

And here we are!! (15 years later!)

I’m 45, navigating perimenopause, still fitness modeling, still coaching my #JESSIESGIRLS still supporting women (and me) to feel stronger in their own skin through life’s changes.

There are days I look in the mirror and wonder what the heck I’m doing in front of a camera anymore. My body has changed, my hair has changed, my boobs are gone 😂, my face and skin are aging…my confidence still gets tested.

But I’m also more ME now than I’ve ever been 🥹✨

I’ve spent so many seasons thinking my career was over…when I got pregnant, got older, marriage ended, removed my implants, wanted life to move slower, went back to my natural hair color, when my body started changing. It felt like any version of me different from how I started wouldn’t be accepted.

And somehow…EVERY TIME…life had something better waiting!!

To everyone who has been here through every version of Jessie…thank you. You’ve watched me grow, stumble, reinvent and somehow you’re still here. I don’t take that for granted.

Thank you @innosupps for another unforgettable week!!! 💪🏼

Thank you Bryan for showing me what real partnership, encouragement, true love and support look like. It took a long time to find you and this feeling 😭

And thank you to this super duper rad fitness career of mine for continuing to surprise me and provide. Here’s to whatever the universe has in store. I’m all in ✨ by @flexwithjessie

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2 months ago

Come with me while I travel from Reno, NV to Dayton, Ohio on a top secret mission to surprise the grand prize winner of this year’s Jessie’s Girls 3K Challenge ✈️🤫

I loved getting to bring @b_lashelle_ into this little world of mine and let him document all the behind-the-scenes magic of these surprise trips 🥹

Stay tuned for Part 2 where I throw on a mustache and attempt to become a baseball dad so I can surprise @megzaf21 at her son’s little league game 😂🥸

#JESSIESGIRLS #jessiesgirls3k taken in Dayton, Ohio by @flexwithjessie

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5 months ago

Like, I just want you to have it all. 😂

Strength, confidence, and results you’re proud of!

And you don’t have to figure it out alone.

Jessie's Girls training programs are there when you’re ready! by @flexwithjessie

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5 months ago

Right arm: strong, stable, thriving 💅

Left arm: fighting for its life, frozen shoulder, humbling 😂

#womensfitness #strengthtrainingforwomen #perimenopause #fitness #frozenshoulder by @flexwithjessie

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5 months ago

Let’s talk triceps, ladies!💪

Skull crushers done right = stronger, more defined triceps. But it's important to keep it slow, controlled, and intentional.

And if you’re ready for a full plan you don’t have to think about, our Jessie’s Girls e-books are waiting for you at jessiefitness.com 💜

#skullcrushers #womensfitness #strengthtrainingforwomen by @flexwithjessie

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5 months ago

What’s really going on in my head while I’m alone making all the updates to the house I don’t want to sell 🙃

Honestly, though, I’m okay. It’s hard but this is life. I’ve been through harder. Allowing this chapter to close has opened the door to the life I prayed for and so much healing 🫠✨

I’m going to miss my grandma’s fuchsia wall but I’ll always know it’s under there. Thank you to my favorite people who let me send 100000000 texts with paint swatches and AI mockups every night for weeks saying “this one?” 😂🫶 by @flexwithjessie

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6 months ago

Different season, different body, and that’s perfectly okay 💜

We’re here to build strength, take care of our bodies, and keep going.

If you’re ready to follow a routine that supports you through every season, #JESSIESGIRLS programs are there to guide you.

Explore them at jessiefitness.com 💪 by @flexwithjessie

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6 months ago

My heart breaks a little every time my babies grow and a phase ends…but what I’ve found is the greatest gift is being able to hold all of those past seasons in my heart while falling in love with each new stage I get to experience with them.

The ones I haven’t lived yet. The ones I don’t even know about until we’re in them.

It feels like my girls set the scene, and I get to watch it unfold. I get to live it with them, lead them, support them, and soak it all in as it happens.

They are fun and precious…and also challenging. And through it all, I learn so much about myself as we’re all going through life for the first time together.

Finally finding my own happiness and getting to be their mom without living in survival mode is worth every hard moment. Every overstimulated hour. Every night smooshed in the middle of them while they still want that 🙌🏼 Every goofy laugh. And the one million “MOMMMMMMMMMMMMMMMMMMMMMYYYYYY” yells I get in a day.

I’m the mom I always knew I could be. I get to be fully myself, and they get to know the real me. I’m finally so present now that it truly feels like I’m watching them in pure wonder, becoming exactly who they are.

Brookie is glued to me wherever I go, so naturally she follows me into the gym. I told her if she’s there, she has to workout…and she didn’t hesitate. She finds her own way and builds confidence. And tries to take over the playlist 🙅🏼‍♀️

She said she needs to get strong for cheer. Hell yeah, girl!

I’m loving this stage where they’re finding their own way, but still want to be right by my side. I know it won’t last forever, so I’m taking it all in…knowing I’ll miss this just as much when the next stage comes.

And we just keep growing together 🤍 by @flexwithjessie

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6 months ago