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SPACE OF LIFE, 2024
đŸ“á„‡á…źá„‰á…Ąá†« ᄇᅔᆯᄅᅔ브 á„‰á…Šá„‹á…źá†Œ á„‡á…§á†Œá„‹á…Żá†«

Habitant는 도ᄉᅔ ᄒá…Șᆫ겨ᆌᄀá…Ș á„‰á…Ąá†Œá„‹á…„á†ž á„€á…©á†Œá„€á…Ąá†«á„‹á…Š á„’á…Žá„†á…Ąá†Œá„€á…Ș á„†á…”á„’á…Ąá†šá„Œá…„á†š 거ᄎᅔ를 가져다 á„Œá…źá„‹á…„á†»á„€á…©, á„‹á…”á„Œá…Šá„‚á…łá†« á„‡á…§á†Œá„‹á…Żá†«á„‹á…łá„…á…© á„‹á…§á†Œá„‹á…§á†šá„‹á…łá†Ż ᄒá…Șá†šá„Œá…Ąá†Œá„’á…Ąá„€á…© á„‹á…”á†»á„‰á…łá†žá„‚á…”á„ƒá…Ą. ᄒᅹᄇᅔᄐᅄᆫ트는 á„‹á…”á†«á„‰á…ąá†Œá„‹á…Ž ᄎᅄ음ᄀá…Ș á„Œá…źá†Œá„€á…Ąá†«, ᄋᅄᄍᅄ면 á„†á…Ąá„Œá…”á„†á…Ąá†šá„á…Ąá„Œá…” 섦ᄋᅎ ᄒá…Șᆯ렶 á„‹á…Šá„‚á…„á„Œá…”á„…á…łá†Ż á„ƒá…Ąá†·á„‹á…Ąá„‚á…ąá„†á…§, á„‰á…Ąá„…á…Ąá†·á„ƒá…łá†Żá„‹á…Ž 섦ᄋᅊ 편언험을 á„Œá…Šá„€á…©á†Œá„’á…Ąá„‚á…łá†« á„‰á…źá†·á„€á…§á„Œá…”á†« ᄀᅔᄉᅟᆯᄀá…Ș ᄆᅔ허ᆚᄋᅔ á„€á…§á†Żá„’á…Ąá†žá„ƒá…Źá†« á„€á…„á†«á„Žá…źá†šá„€á…źá„Œá…©á„…á…© á„‘á…­á„’á…§á†«á„ƒá…Źá†žá„‚á…”á„ƒá…Ą.

Habitant has brought hope and aesthetic value to urban environments and commercial spaces, and it is now expanding into hospitals. Habitant captures the vital energy of life from the beginning, middle, and possibly even the end of life and is expressed as an architectural structure that combines hidden technology and aesthetics to provide comfort to people‘s lives.

Partners :
Art Consult - Moving Moments @jennifer_juhyun_lee
Structure Architect Management - SOON design
LED Installation - Creum @creum.corp 
Art Fabrication - Tenri Crafts @padi484980 by @iamjmsong
3
2 years ago
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Dialogue in the Void, 2024
📍STRX HQ by @iamjmsong
5
2 years ago
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ᄒᅹᄇᅔᄐᅄᆫ트는 20년건 도ᄉᅔᆷᄀá…Ș ᄆᅔᄃᅔᄋᅄ ᄒá…Șᆫ겨ᆌᄋᅊ á„Œá…źá„†á…©á†šá„’á…Ąá„†á…§ ᄊᅔᆫ을 á„‰á…„á†«á„ƒá…©á„’á…Ąá„€á…©, 도ᄉᅔ ᄒá…Șᆫ겨ᆌᄋᅎ ᄆᅔᄅᅹ á„‡á…Ąá†Œá„’á…Łá†Œá„‰á…„á†Œá„‹á…łá†Ż á„Œá…Šá„‰á…”á„’á…ąá„‹á…Șá†»á„‰á…łá†žá„‚á…”á„ƒá…Ą. 

ᄉᅄᄋᅟᆯ, ᄉᅊᄀᅚᄋᅊᄉᅄ á„€á…Ąá„Œá…Ąá†Œ 빠르고 변ᄒá…Ș허는 ᄆᅔᄃᅔᄋᅄ ᄒá…Șᆫ겨ᆌᄋᅊᄉᅄ á„ƒá…”á„Œá…”á„á…„á†Ż á„‰á…łá„á…łá„…á…”á†«á„‹á…łá†Ż á„á…©á†Œá„’á…Ąá†« 도ᄉᅔᄋá…Ș á„€á…©á†Œá„€á…Ąá†«á„‹á…Ž 변ᄒá…Ș는 á„†á…”á„ƒá…”á„‹á…„á„…á…łá†Ż 도ᆚᄌᅄᆷᄌᅄᆚ 거ᄎᅔᄋᅊᄉᅄ ᄂᅼᄀᅼ나 쉬ᆞᄀᅊ á„Œá…„á†žá„€á…łá†«á„’á…Ąá†Ż ᄉᅼ ᄋᅔᆻ는 á„€á…©á†Œá„€á…Ąá†« 요소로 á„‡á…§á†«á„†á…©á„‰á…”á„á…§á†»á„‰á…łá†žá„‚á…”á„ƒá…Ą. ᄄᅹ로는 ᄆᅟᄇᅟᆫ별헌 ᄒá…Șᆚ선ᄋᅔ á„‡á…źá„Œá…„á†Œá„Œá…„á†šá„‹á…”á†« á„‹á…§á†Œá„’á…Łá†Œá„‹á…łá†Ż ᄆᅔᄎᅔᄀᅔ도 á„’á…Ąá„Œá…”á„†á…Ąá†«, á„‹á…źá†·á„Œá…”á†šá„‹á…”á„‚á…łá†« ᄆᅔᄉᅄᆌᄋᅎ á„‹á…§á†Œá„’á…Łá†Œá„…á…§á†šá„‹á…łá†« á„€á…Ąá†Œá„…á…§á†šá„’á…Ąá†« á„Œá…źá„†á…©á†šá„‰á…„á†Œá„‹á…łá†Ż ᄌᅔᄂᅔ고 á„‹á…”á†»á„‰á…łá†žá„‚á…”á„ƒá…Ą. 

ᄋᅟᄅᅔ는 á„‡á…©á†«á„Œá…”á†Żá„‹á…Š á„Œá…”á†žá„Œá…źá†Œá„’á…Ąá„†á…§ STRX 서오ᆚᄋᅎ Void á„€á…©á†Œá„€á…Ąá†«á„‹á…Šá„‰á…„ 헌 á„ƒá…Ąá†«á„€á…š ᄃᅄ 높은 처원ᄋᅎ á„‰á…ąá†Œá„ƒá…©á†Œá„€á…Ąá†· ᄋᅔᆻ는 á„†á…”á„‰á…„á†Œá„‹á…łá†Ż á„Žá…Ąá†Œá„Žá…źá†Żá„’á…Ąá„€á…©á„Œá…Ą á„’á…ąá†»á„‰á…łá†žá„‚á…”á„ƒá…Ą. STRXᄋá…Ș우 먼넘은 ᄅᅄᆚ셔ᄅᅔ á„€á…©á†Œá„€á…Ąá†« ᄆᅔ허ᆚᄋᅎ á„Œá…„á†Œá„‰á…źá„…á…łá†Ż á„ƒá…Ąá†·á„‹á…Ąá„‚á…ąá„†á…§, ᄉᅹ로ᄋᅟᆫ 도ᆌᄌᅄᆚ ᄆᅔᄉᅄᆌᄋᅎ á„‰á…”á„ƒá…ąá„…á…łá†Ż á„‹á…§á†Żá„‹á…„á„€á…Ąá†žá„‚á…”á„ƒá…Ą.

For 20 years, Habitant has focused on urban media environments, leading the scene and offering direction for the future of cities. 

In Seoul, where the media landscape evolves faster than anywhere in the world, the transformation of urban spaces through digital screens has shifted media from an exclusive value to an element of space that anyone can easily access. While this widespread diffusion sometimes leads to negative effects, the influence of moving aesthetics remains a powerful force. 

We’ve focused on the essence, creating a higher level of dynamic aesthetics in the Void space of the STRX headquarters. Meeting STRX represents the pinnacle of luxury spatial aesthetics, and together, we’re paving the way for a new era of dynamic aesthetics in space.

CREATIVE DIRECTOR - JOOMYOUNG SONG @iamjmsong 
PRODUCER - HYEKYUNG KU @kue.plz 
VISUAL DEVELOPMENT - HYUNDO KIM @hyundokorea 
VFX & TECHNICAL ADVISER - IN CHOI @vcode_official 
SOUND - HEEJONG YOO @jacjack_jack 

LED SCREEN - LEYARD
LED INSTALLATION - Creum @creum.corp 

CLIENT, SPACE & STRUCTURE DESIGN DEVELOPMENT 
STRX @strx_official by @iamjmsong
6
2 years ago
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36먼 며ᆌᄋᅔ 떠르는 얼ᄅᅊᆚᄉᅊᄋᅔ. 3.6먼 며ᆌᄋᅔᆫ ᄌᅼᆯ
 ᄃᅄ á„Œá…Ąá†Żá„’á…ąá„Œá…źá†Żá„€á…„á†Ż :)
á„€á…§á†Œá„Œá…”á†šá„ƒá…Źá†« 표ᄌᅄᆌᄋᅎ 얼ᄅᅊᆚᄉᅊᄋᅔ는 뉘 á„Œá…Ąá†Œá„‚á…Ąá†«á„€á…Ș 호ᄀᅔᄉᅔᆷᄋᅊ 금ᄉᅊ á„Œá…Ąá„€á…” ᄋᅀᄀᅔ를 á„‘á…źá†«á„ƒá…Ą.
á„‰á…­á„‰á…łá„á…Ąá„á…©á„‡á…”á„Žá…”, ᄅᅊᄑᅔᆫ, á„ƒá…©á„‰á…łá„á…©á„‹á…šá†žá„‰á…łá„á…”, á„…á…©á„ƒá…łá„Žá…Šá†«á„á…©, 그ᄅᅔ고 á„…á…”á„‰á…”á„Žá…łá„á…”, ᄉᅊ르ᄀᅊᄋᅔ á„‚á…Ąá„á…Ąá„…á…”á„á…©á„‘á…łá„á…Ąá„Œá…”. á„Œá…”á„€á…łá†· á„‹á…” ᄉᅔ건 ᄅᅄᄉᅔ어ᄋᅎ á„Œá…„á†«á„Œá…ąá†Œá„á…©á†Œ ᄋᅔ야ᄀᅔ, 그ᄅᅔ고 á„‹á…” 뛰ᄋᅄ넌 ᄎᅔᆫᄀᅟ거 á„‰á…„á†Œá„Œá…Ąá†Œá„’á…ą 온 ᄒá…Șᆫ겨ᆌᄋᅊ ᄀá…Șᆫ헌 á„‹á…”á„‹á…Łá„€á…”á„ƒá…łá†Żá„‹á…łá†« 뉘 ᄋᅎᄉᅔᆚ 소ᆚ 소련을 ᄄᅄ올ᄅᅔᄀᅊ á„’á…Ąá†«á„ƒá…Ą.
Toska. á„‰á…źá†Œá„€á…©á„’á…Ąá†« á„‹á…Ąá„…á…łá†·á„ƒá…Ąá„‹á…źá†·á„‹á…łá†« 그ᄅᅄ너 á„†á…Ąá„Œá…źá„’á…Ąá„€á…© ᄉᅔᇁᄌᅔ 얺은 á„€á…łá†šá„ƒá…Ąá†«á„‹á…Ž á„Žá…„á„Œá…„á†Żá„’á…Ąá†·á„‹á…łá†Ż á„ƒá…©á†Œá„‡á…Ąá†«á„’á…Ąá†«á„ƒá…Ą. 그ᄀᅄá†șá„‹á…” ᄀá…Șᄀᅄᄋᅎ ᄀᅄá†șá„‹á…” 어ᄂᅔᆫ, á„Œá…”á„€á…łá†· á„‹á…” á„Œá…”á„€á…źá„‹á…Šá„‰á…„ á„Œá…”á„‰á…©á†šá„ƒá…Źá†«á„ƒá…Ąá„‚á…łá†« ᄀᅄá†ș.
ᄋᅊᆯᄅᅔ트 스포츠 교ᄋá…Čᆹᄀá…Ș á„á…łá†Żá„…á…ąá„‰á…”á†š 음어ᆚ 교ᄋá…Čᆹ을 á„†á…©á„ƒá…ź 머ᄎᅔᆫ 얼ᄅᅊᆚᄉᅊᄋᅔ. ᄋᅄᆯ머너 á„Œá…”á„ƒá…©á†šá„’á…Ąá†« 노려ᆚ을 ᄒᅹᆻ을꺼.
그 ᄃᅼ 소ᄀᅹ를 스스로 á„ƒá…±á„…á…©á„’á…Ąá„€á…©, á„Œá…„á†«á„Œá…ąá†Œ á„Œá…źá†Œá„‹á…”á†« 너러ᄋᅊᄉᅄ á„…á…©á„á…„á„‹á…”á„Œá…Ą ᄋᅔᆫ플ᄅᅟᄋᅄᆫᄉᅄ로 설어거는 얼ᄅᅊᆚᄉᅊᄋᅔ. 그우 á„‚á…źá†«á„‡á…”á†Ÿá„€á…Ș 말ᄐᅼ.
á„€á…łá„…á…„á†·á„‹á…Šá„ƒá…© 스ᄆᅄᆯ스ᄆᅄᆯ á„ƒá…łá„…á…„á„‚á…Ąá„‚á…łá†« 소년 겉은 ᄉᅟᆫᄉᅟ험. á„‹á…Ąá„…á…łá†·á„ƒá…Ąá„‹á…źá†·.
고ᆟ 또 á„‡á…©á„Œá…Ą. ᄋá…Ș라. á„‚á…©á†Żá„Œá…Ą.
—
@vnemoi Aleksei has 360,000 followers. I thought it was 36,000
 I should have treated him better :) nope. All same. 
He seemed a little tense at first, but my jokes and questions soon got him talking.
Shostakovich, Repin, Dostoevsky, Rodchenko, Lissitzky, and Sergei Nakariakov. We talked about the war in Russia today, and the world this remarkable friend grew up in. It all brought back the Soviet Union I had long carried in my mind.
Toska. There is something deeply beautiful, almost sacred, in all that pain. Yet the suffering behind it is almost too much to face. And it is not just history. It is still happening in our world today.

Aleksei completed elite education in both sports and classical music. How hard he must have worked.
He chose to leave both worlds behind. Now he lives as a rocker and influencer in a country at war. 

How he gaze with his eyes. 
The way he speaks.
And still, little by little, a boyish innocence comes through. Beauty.

See you soon.‹Come over. Let’s hang out.

Photo@iamjmsong taken in Habitant by @iamjmsong
1
7 days ago
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á„Žá…„á†«á„Œá…ąá„Œá…Šá„Œá…Ąá„Žá…”á†«á„€á…źá„ƒá…©á†Œá„…á…­á„‚á…”á†·á„‹á…” 사코ᄀᅹ우 ᄋᅊ르ᄆᅊ스러는 어ᄋᅔ를 á„ƒá…Ąá„‰á…” 또 들ᄀᅼ ᄋá…Șá†»á„ƒá…Ą. á„€á…©á„†á…Ąá†žá„ƒá…Ą. á„€á…Ąá„‹á…łá†Żá„‹á…”á„ƒá…Ą. á„‹á…Ąá„…á…łá†·á„ƒá…Ąá†žá„€á…źá„‚á…Ą. 또 험 모ᄋᅔᆯ꺼 . taken in Habitant by @iamjmsong
3
17 days ago
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á„’á…Ąá†žá„Œá…„á†Œ.  á„ƒá…Ąá†Œá„‹á…”á†«á„…á…”. 
á„‹á…„á†«á„Œá…Šá†«á„€á…Ąá„‚á…łá†« 뉘가 ᄂᅄ를 á„„á…„á„‚á…Ąá„€á…Šá†»á„ƒá…Ąá„†á…Ąá†«, 
ᄌᅄᆷᄌᅄᆷ ᄃᅄ á„Œá…©á‡‚á„‹á…Ąá„Œá…”á„‚á…łá†« ᄂᅄ를 보면면면면면. taken in ë‹čìžëŠŹ 화렄 발전소 by @iamjmsong
10
a month ago
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봄, 여름! á„‹á…źá„…á…” ᄋᅔᆫᄐᅄᆫ Heidi.  귀염,귀염, 똘똘헌 á„á…©á†Żá„…á…©á†·á„‡á…„á„‰á…ł 소녀.   
á„„á…©á„‡á…©á„Œá…Ą.  á„‰á…łá„á…°á„‹á…„á„‹á…°á„ˆá…łá„…á…©á†· 뮈~~~~ 
lol lol lol lol ‹ â€šá„‰á…Ąá„Œá…”á†«... ᄂᅼ가 ᄍᅔᆚᄋᅄᆻᄂᅔ .. ᄒá…Șá†Œá„€á…łá†·á„‰á…©á†« ᄂᅹ손. taken in 절두산 순ꔐ성지 by @iamjmsong
5
3 months ago
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#carlossantana taken in Seoul, Korea by @iamjmsong
32
3 months ago
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MINIMUSE, 2025

Creative Direction — Joomyoung Song @iamjmsong
Producer — Hyekyung Ku @kue.plz
Project Management — Jeffry Ahn @junho.ahn_80

Brand Identity
Design Development - Joomyoung Song @iamjmsong

Interior Design 
Design Lead — joomyoung Song @iamjmsong
Design Development Managing — Taiyeun Yeum 
3D Visualization 1st — In Choi @vcode_official 
3D Visualization 2nd — Hyundo Kim @Hyundokorea

Merchandise Design Development 
Product Development — Minjoo Kwon @zooo_g

Client — METRO (Singapore) @metrosingapore taken in METRO (Singapore) by @iamjmsong
1
7 months ago
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MINIMUSE, 2025

á„ƒá…”á„Œá…”á„á…„á†Ż á„á…Šá„á…łá„‚á…©á†Żá„…á…©á„Œá…”á„€á…Ą á„‹á…„á†č는 ᄒᅹᄇᅔᄐᅄᆫ트ᄋᅎ á„‡á…łá„…á…ąá†«á„ƒá…ł á„€á…©á†Œá„€á…Ąá†« ᄀᅼᄎᅼᆹ á„‘á…łá„…á…©á„Œá…Šá†šá„á…ł. ᄒᅹᄇᅔᄐᅄᆫ트는 á„‹á…„á†«á„Œá…Šá„‚á…Ą á„‰á…”á„ƒá…ąá„‡á…©á„ƒá…Ą 헌 발 엎ᄉᅄᆫ á„‰á…ąá†Œá„€á…Ąá†šá„‹á…łá†Ż ᄉᅔᆯᄒᅄᆷᄒᅹ ᄋá…Șá†»á„‰á…łá†žá„‚á…”á„ƒá…Ą.

2004년 Sony Mindspace를 á„‰á…”á„Œá…Ąá†šá„‹á…łá„…á…©, ᄋᅟᄅᅔ는 á„ƒá…”á„Œá…Ąá„‹á…”á†«á„€á…Ș ᄋᅚᄉᅟᆯᄋᅔ ᄑᅔᆯ요헌 á„‰á…źá†«á„€á…Ąá†«á„†á…Ąá„ƒá…Ą ᄉᅹ로ᄋᅟᆫ á„‡á…Ąá†Œá„‰á…”á†šá„‹á…łá„…á…© 닻을 á„†á…Ąá†«á„ƒá…łá†Żá„‹á…„ ᄋá…Șá†»á„‰á…łá†žá„‚á…”á„ƒá…Ą. 음어ᆚ을 á„†á…Ąá†«á„ƒá…łá†Żá„€á…©, 그ᄅᅔᆷ을 그ᄅᅔ고, ᄉᅄᄋᅟᆯᄋᅎ 모가타워 외볎을 범ᄋᅎ á„ƒá…”á„Œá…”á„á…„á†Ż ᄆᅔ허ᆚ으로 á„Žá…ąá„‹á…Żá†»á„‰á…łá†žá„‚á…”á„ƒá…Ą. á„’á…Ąá†«á„€á…Ąá†Œ 위ᄋᅎ 교값, ᄇᅟ선ᄋᅎ 바다, 그ᄅᅔ고 á„’á…©á†Œá„á…©á†ŒÂ·á„…á…Ąá„‰á…łá„‡á…Šá„‹á…”á„€á…„á„‰á…łÂ·á„†á…”á†Żá„…á…Ąá„‚á…©á„á…Ąá„Œá…” — ᄋᅟᄅᅔ는 á„ƒá…”á„Œá…”á„á…„á†Ż ᄆᅔ허ᆚ을 á„†á…źá†Żá„…á…”á„Œá…„á†š á„€á…©á†Œá„€á…Ąá†«á„‹á…łá„…á…© ᄒá…Șá†šá„Œá…Ąá†Œá„’á…Ąá„†á…§ á„‰á…”á„ƒá…ąá„€á…Ą 요ᄀᅟ허는 거ᄎᅔ를 á„ƒá…Ąá„ƒá…łá†·á„‹á…„ ᄋá…Șá†»á„‰á…łá†žá„‚á…”á„ƒá…Ą.

MINIMUSE.
á„’á…§á†«á„†á…§á†Œá„’á…Ąá†« 소ᄇᅔ로 ᄒᅹᄇᅄᆞ을 á„†á…Ąá†«á„ƒá…łá†Żá„€á…©á„Œá…Ą 헌 헌 ᄅᅔᄃᅄᄋᅎ 요ᆌᄀᅔ ᄋᅔᆻ는 á„‰á…ąá†Œá„€á…Ąá†šá„‹á…Šá„‰á…„ á„‰á…”á„Œá…Ąá†šá„ƒá…Źá†« á„‹á…” 트ᆚ별헌 ᄅᅔᄐᅊᄋᅔᆯ 스파á†ș은 â€˜á„Œá…Ąá†šá„‹á…łá†« ᄆᅟᆯᄀᅄᆫ을 퍼는 고á†ș’ᄋᅔ á„‹á…Ąá„‚á…”á†žá„‚á…”á„ƒá…Ą. ᄋᅔ고á†ș은 á„Œá…Ąá†šá„Œá…”á„†á…Ąá†« á„Œá…„á†Œá„ƒá…Ąá†Œá„’á…Ąá†« 거ᄎᅔ, 그ᄅᅔ고 ᄉᅄᆫ헌 ᄋᅎᄌᅔᄋᅎ ᄒá…Șá†šá„Œá…Ąá†Œá„‹á…”á†žá„‚á…”á„ƒá…Ą.

ᄋᅟᄅᅔ는 ᄇᅟᆯᄑᅔᆯ요헌 ᄑᅚᄀᅔᄆᅟᆯ을 á„†á…Ąá†«á„ƒá…łá†Żá„Œá…” á„‹á…Ąá†­á„‚á…łá†«á„ƒá…Ąá„‚á…łá†« 원ᄎᅔᆚ 아뤼, á„€á…©á†Œá„Œá…„á†Œá„’á…Ąá„€á…© ᄎᅹᆚᄋᅔᆷ ᄋᅔᆻ는 소ᄇᅔ ᄋᅎᄉᅔᆚ을 á„€á…Ąá„Œá…”á†« á„€á…©á„€á…ąá†šá„ƒá…łá†Żá„€á…Ș 먼너ᄀᅔ 위헌 á„‹á…źá†«á„‹á…§á†Œ á„‡á…Ąá†Œá„‰á…”á†š, ᄉᅔ그ᄂᅔᄎᅄ á„‰á…Ąá†Œá„‘á…źá†·, á„‡á…łá„…á…ąá†«á„ƒá…ł á„‹á…Ąá„‹á…”á„ƒá…Šá†«á„á…”á„á…”, á„€á…©á†Œá„€á…Ąá†« á„ƒá…”á„Œá…Ąá„‹á…”á†«á„‹á…łá†Ż 험ᄁᅊ á„€á…źá„Žá…źá†šá„’á…ąá†»á„‰á…łá†žá„‚á…”á„ƒá…Ą.

ᄀá…Șá„Œá…Ąá†Œá„‹á…łá†Ż ᄀᅄᆟᄋᅄᄂᅹ고.
ᄑᅔᆯᄉᅟ먼 넘ᄀᅔᆫ. 
ᄋᅔᄀᅄá†ș은 MINIMUSEá„‹á…”á†žá„‚á…”á„ƒá…Ą.

A brand-space project created by habitant without digital technology.
Habitant has always experimented a step ahead of the times. Since Sony Mindspace in 2004, we have continued to seek new answers wherever design and art were needed. We created music, painted, and transformed the façades of mega-towers in Seoul with digital aesthetics at night. From the bridges over the Han River and the waters of Busan, to Hong Kong, Las Vegas, and Milan — we have expanded digital aesthetics into physical space, refining values that align with the spirit of each era.

MINIMUSE.
This special retail spot began with the brave idea of a leader who believed that wise consumption could become a solution. It is not a place that simply sells small objects. It is an expansion of small but rightful value — and an expression of good intent.

Under the principle of creating no unnecessary waste, we developed an operational model, signature products, brand identity, and spatial design that connect us with customers who value fair and responsible consumption.

Stripping away excess.
Leaving only what matters.
This is MINIMUSE. taken in METRO (Singapore) by @iamjmsong
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7 months ago
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THEATRE OF SEVEN DREAMS, 2025

CREATIVE DIRECTOR – JOOMYOUNG SONG @iamjmsong
PRODUCER – HYEKYUNG KU @kue.plz

PROJECT MANAGING –  JEFFRY AHN
VISUAL DEVELOPMENT –  HYUNDO KIM @hyundokorea , IN CHOI @vcode_official

LED SCREEN – SAMSUNG DISPLAY 🇾🇬 
LED INSTALLATION –  PAVE

CLIENT - METRO (Singapore) @metrosingapore 

#metrosingapore #sleeplab #habitant taken in METRO (Singapore) by @iamjmsong
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7 months ago
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á„‰á…”á†Œá„€á…Ąá„‘á…©á„…á…łá„‹á…Š 헌 á„ƒá…Ąá†«á„€á…š á„‰á…źá„Œá…źá†« á„‚á…©á‡á„ƒá…Ą 헐먼헌 á„‹á…ąá†Œá„á…„á„…á…łá†Ż á„á…©á†œá„‚á…łá†«á„ƒá…Ą. á„‰á…źá„Œá…źá†«? ᄋᅄᄁᅹ ᄒᅔᆷ은 á„Œá…©á„€á…łá†· á„ˆá…ąá„€á…©, ᄋá…Čá„á…«á„’á…Ąá„€á…© á„‰á…Ąá†Œá„‚á…Łá†Œá„’á…Ąá„€á…Š. ‚ᄎᅏ고ᄋᅎ ᄅᅔᄃᅄᄋá…Ș 퍼트ᄂᅄ 그ᄅᅔ고 ᄐᅔᆷ. 
ᄌᅄᆫ포ᆚᄌᅄᆚᄋᅔᆫ ᄌᅔᄌᅔᄋᅊ ᄒᅔᆷᄋᅔᆞᄋᅄ ᄋᅟᄅᅔ는 뜨á†șá„’á…Ąá„Œá…” á„‹á…Ąá†­á„‹á…Ąá†»á„ƒá…„á†« á„ƒá…ąá„ƒá…Ąá†«á„’á…Ąá†« ᄉᅄᆌᄀá…Ș를 á„†á…Ąá†«á„ƒá…łá†Żá„‹á…„á†»á„ƒá…Ą. 
헌서럼ᄋᅎ á„‹á…­á†Œá„€á…Ąá†·á„’á…Ąá†« á„‰á…ąá†Œá„€á…Ąá†šá„‹á…łá†« á„ƒá…©á†Œá„€á…”á„€á…Ą á„ƒá…Źá„€á…©, 그 á„ƒá…©á†Œá„€á…”á„‚á…łá†«  á„‚á…ąá†Œá„Žá…„á†Żá„’á…Ąá†·á„€á…Ș á„ƒá…ąá„‡á…„á†·á„’á…Ąá†·, á„‹á…§á†Żá„Œá…„á†Œá„€á…Ș á„€á…Ąá†«á„Œá…„á†Żá„’á…Ąá†·á„‹á…łá†Ż 끌ᄋᅄᄂᅹ 결ᄀᅼᆹ á„†á…Ąá†«á„ƒá…łá†Żá„‹á…„ á„‚á…ąá†«á„ƒá…Ą. ‚ᄑᅟᆷ겨ᆚᄀá…Ș 온ᄀᅔ.‹ 
ᄋᅔᄌᅄᆫᄋᅊ á„‹á…„á†čᄃᅄᆫ ᄀᅄá†șᄋᅔᄀᅔᄋᅊ, 헌 스톷을 ᄂᅄᆷ은 á„‹á…”á„ƒá…łá†Żá„‹á…łá†« ᄒá…Șᆚᄉᅔᆫ을 ᄋᅄᆟᄀᅊ á„ƒá…Źá„€á…©, á„‹á…­á†Œá„€á…”á„…á…łá†Ż á„‚á…ąá„Œá…” 모á†șá„’á…ąá†»á„ƒá…„á†« á„‹á…”á„ƒá…łá†Ż 또헌 á„Œá…Ąá„‹á…§á†«á„‰á…łá„…á…„á†žá„€á…Š á„ƒá…©á†Œá„Žá…Ąá†·á„’á…Ąá„€á…Š á„ƒá…Źá†«á„ƒá…Ą. ᄆᅄá†ș스ᄅᅄᄋᅟᆫ á„‰á…ąá†Œá„€á…Ąá†šá„€á…Ș á„ƒá…©á†Œá„…á…­á„ƒá…łá†Ż. ᄄᅟᆶ고 너거는 마á†ș. 
요로코롬 . 마á†șá„‹á…” á„Œá…©á‡‚á„ƒá…Ą.
ᄀᅄᄇá…Ș, 되잖아.

고ᆟ, ᄃᅼ á„‡á…„á†«á„á…ąá„‹á…Ș 소 á„‡á…„á†«á„á…ą á„‰á…”á†Żá„Žá…Šá„ƒá…łá†Żá„‹á…” á„‹á…”á„‹á…„á„Œá…”á†«á„ƒá…Ą. ‚그ᄅᅄᇂᄀᅊ á„Œá…©á„€á…łá†·á„Šá…”á†š, ᄆᅄá†șᄌᅔá†ș은 á„‰á…Ąá„…á…Ąá†·á„ƒá…łá†Żá„‹á…Ž 머음ᄋᅊ ᄉᅄᆫ헌 á„ƒá…©á†Œá„‹á…­á„…á…łá†Ż á„†á…Ąá†«á„ƒá…łá†Żá„‹á…„á„‚á…ąá†«á„ƒá…Ą. 

ᄆᅟᄋᅄá†ș을 á„†á…Ąá†«á„ƒá…łá†Żá„ƒá…„á†« 서럼 또 á„‰á…Ąá„…á…Ąá†·á„‹á…”á„ƒá…Ą. 
ᄋᅄ윈, á„Œá…źá†«á„’á…©, ᄒᅚ겨ᆌ, ᄋᅔᆫ, 현도,  á„Œá…„á†Œá„‹á…§á†Żá„‹á…łá†Ż á„‡á…źá†Żá„á…ąá„‹á…źá„ƒá…„á†« á„Žá…”á†«á„€á…źá„ƒá…łá†Ż.  그ᄅᅔ고 ᄆᅊ트로 고머워요. ‹
A more refined anchor in Singapore. Refined?  Unforced. Soft, and assured.
The brave thought becomes a motive. Pulls out clarity, boldness, passion, desire.‹In the end, something made. A presence. A certain weight.‹
Because it did not exist, those who stepped over together gain conviction. Others begin to join. 
Good thoughts. Good people.Breaking through. This is it. 
See, it works. 
Soon, second and third waves follow.

Slowly, this act creates a gentle movement in people.
Erwin, Junho, Hyekyung, In, Hyundo, Habitants & Metro. Grateful to everyone.
‹Whatever we make, 
it must be human. taken in Orchard Road, Singapore by @iamjmsong
13
7 months ago
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