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I don’t think I have ever done this, but allow me to introduce myself. My name is Jacque and I am a matcha enthusiast turned tea educator and business owner with a special affinity with Japanese teas. 

I was a regular coffee and tea consumer, also because my mom worked in the same industry and I was exposed early on. During the pandemic, I had no choice but to figure out how to make drinks myself since we were all required to stay indoors. 

Since then I have tried my best to build relationships with people in the tea industry — tea equipment artisans, tea enthusiasts, farmers, suppliers, and business owners all over the world. Our casual conversations as well as having a small but meaningful experience on the field has helped me in my journey. 

In my pursuit to learn more about my tea, I was introduced to Chado, the “Way of Tea” or more commonly known as the Japanese Tea Ceremony. There I learned that it goes beyond a cup of matcha, it gives emphasis on mindfulness and conducting oneself. There are principles we follow and they are: Harmony, Respect, Purity, and Tranquility. These are things that I always, always abide by in my practice in and out of the tearoom. 

Apart from that, I have taken formal education through avenues that are available to me like the GJTA and the ITMA, both of which I continue to do until today. The goal is to continue to educate myself because tea will always be a journey, and I hope I get to help others in theirs too. 

Ultimately, I’m someone who loves matcha and tea and it is something that I always love to share and talk about, but never ever in a negative light. I may be a tea educator, but more so, I am a matcha advocate — may that be the tea itself, the culture, the people, but most of all, the community. This, I will defend with vigilance. 🍵 by @jacquedeborja
70
5 months ago
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Business Traveller Asia-Pacific - January-February 2026 ✨

Last October, the Editor of the magazine reached out to me for a feature in their upcoming issue, he asked me to share about Jacque and Matcha for their “Personal Branding” section and I COULDN’T BELIEVE IT!

They saw stories online from Manila and those articles were the jump off point (I think). So I want to thank all of you for your support — thank you for joining my workshops, trying out my matcha whether through pop-ups or retail, and for following me on my socials. It means a lot to me to be able to share about what I am most passionate about. 🙇🏻‍♀️

I was a little shy to post this and it took me a month to do so?? Hehe. I’m just mindblown. Like wow, an international publication!!! 😭🤯

You can browse the digital copy by clicking the link on my bio! 

P.s. If you spot this anywhere or at an airport within Asia-Pacific, please  grab a copy for me. I’ll pay you back! 

Erratum: Photo is by @meganmadden, the print says it was @rgmedestomas 🙏🏼 by @jacquedeborja
40
9 months ago
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Went in to get bread, stepped out stuffed to the brim with a full meal. What a pleasant yet unexpected turn of events! 

Congratulations, @nationalbakeshop 🍞🍞 @charliepaw @dwight.computer 

Space designed by @bgverrr and @annacabwhere 🙂‍↕️ taken in Lepanto Building Makati City by @jacquedeborja
12
2 days ago
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Happy Birthday, Papa!!! This will forever be one of my favorite pictures of us. ✨

P.s. Glorietta is renovated now and it kind made me sad when they removed all the old railings 😭

P.p.s. The Papemelroti brown bag 😱 by @jacquedeborja
1
10 days ago
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Our Matcha Tasting & Workshop will be happening a little earlier than our usual schedule—second weekend of the month, instead of the last! 🍵

Join me at @westinmanilahotel this October 17, Saturday, as we go through what matcha is all about including a tasting of different cultivars and blends, milks, and of course, a special segment dedicated to making your own beverages. 

Register via the link in my bio or through the QR code. See you! 🙇🏻‍♀️✨ taken in The Westin Manila by @jacquedeborja
2
11 days ago
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See you this weekend for another round of Jacque & Matcha on Nitro Tap 🍵

Cold, efficient, and extra creamy! If you didn’t make it to @coffeeplz.world and @purveyrfair, then maybe, just maybe, you can visit us on October 10-11 😏

I will be sharing a booth with @hometowncafeph, so you and your friends can have the best of both worlds. And also, TONS of vendors to explore and enjoy. 

See you there! 🫡

P.s. Trying to figure out our ice situation since we’ll be using new PLA cups! 🙇🏻‍♀️ taken in Paseo de Roxas, Makati City by @jacquedeborja
11
12 days ago
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Happy 3rd, @barbigfuzz!!! ✨✨ 

Congratulations to the entire team!! @kylequismundo @jamiejavier 🎉🎉 taken in Big Fuzz by @jacquedeborja
0
12 days ago
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@kalsadacoffee Café Weekend to celebrate International Coffee Day ☕️

Local coffees sourced and co-produced by Kalsada, roasted by local roasters (@hometowncafeph is one of them!), brewed by lica.valdez and Maine Magno. Plus a signature drink using cascara with pineapple soaked in honey and a dash of Ilocos vinegar! 

Sweets were by @derya.goods using ingredients from their neighbor @ritualph 👌🏼

Congratulations, teredomine and @larissapjoson!! Love the space too! taken in Karrivin Plaza by @jacquedeborja
3
15 days ago
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A little stopover at @seriousstudio’s Pasalubong Center!! 🪅 

To celebrate their 14th anniversary, they worked on a creative exercise by designing labels fit for their own version of a fun and quirky pasalubong center — the best part is that they featured their existing clients from around the country. Spicy suka? Check. Asin Tultul? Check. Ube crinkles? Checkkkkk! 

Had a fun time shopping and made sure to bring home some treats for myself!! 😏🎉 taken in Supernormal Market and Café by @jacquedeborja
2
17 days ago
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Wow wow wow September ✨✨

So much fun working with @luishenson @projectsbyluis ✨ Thank you for turning this vision of yours into reality!! Amazing!

Coke Zero party post-Aeropress Championships!!

My baby girl @ginger.thelittleluya 🫶🏼

@jacqueandmatcha_ x @soybueno.co… Are we onto something????

The only selfie I have on my phone during @coffeeplz.world

Olives, olives, olives

Matchy @suot.natin pants!!

My amazing team made everything possible for @purveyrfair 👏🏼

@rgmedestomas and Ginger doomscrolling

Oysterssssss yum!

Hehehehe @mjbenitez 

@onelifestudio got me through this month!

@crateandbarrelph

RAWRRRR @barleonehk

Ugh my fave dish from Off Menu was from Inato!

Marcus and tito RG 🫶🏼

So nice to finally meet @abigailfmarquez 🫢🙏🏼

My current fave French Toast is from @kodawari.ph QC!!

@ladylabandera 🥂 by @jacquedeborja
4
18 days ago
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Hear ye, hear ye! Read all about it! 📰✨

The latest issue of @lifestyle.inq ’s F&B Report is now available at Hometown Cafe – Quezon City! ☕️

Grab a FREE copy the next time you drop by for your HTC favorites. And while you’re at it, tag our friends at @fnbreport and let them know which industry story caught your eye in this issue.

Featured in this latest issue is Hometown’s partner, @jacquedeborja of @jacqueandmatcha_ , who shares her inspiring story of making the leap from a career in publishing to becoming one of the familiar faces in the local matcha community. 🍵

See you soon, Homies! Cheers! taken in HOMEBASE Garage by @jacquedeborja
0
20 days ago
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Our Coffee + Matcha Workshop with @crateandbarrelph, @fellowproducts.ph, and @delonghiph happened yesterday at their SM Aura location. Best believe that everyone was properly caffeinated! 🍵☕️

You may see @rgmedestomas a lot during my workshops and pop-ups as he is my best partner in everything, but this is actually our first official workshop together as a coffee + matcha tandem under @hometowncafeph. 

Thank you so much for the @crateandbarrelph team for the trust, especially to Karina and Mika ✨

We hope our participants learned a lot and that we get to do this (together!) more often 🎉 taken in SM Aura Premier by @jacquedeborja
0
25 days ago
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