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I create inclusive fitness spaces free from traditional fitness ind. BS. | @bft_hawthorn
Ambassador | @polishedman
Store Athlete | @lskd JAKEY-LSKD
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Meet Jakey; proud member of the LGBTQI+ community, owner of @bft_hawthorn and a passionate Polished Man ambassador.

@jakey.caz doesn’t just believe in building physical strength, he believes in using it to create a safer, more inclusive world. A fierce advocate for equality, inclusion, and emotional honesty, he challenges the outdated idea that masculinity is one-size-fits-all, proving there’s far more to being a man than traditional stereotypes.

This year, Jake is leading the charge with SPRINT FOR CHANGE, a high-energy event on August 23 at select BFT studios, raising funds and awareness to help end violence against women and children. It’s not too late to be part of it, either join a participating BFT studio or talk to your local one about getting involved. Every step you take is a step towards change.

💙 DONATE to support Jakey at www.polishedman.com/bft-hawthorn-team
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#PolishedMan #PolishedMan2025 #EndViolence #EndViolenceAgainstWomen #BFT #BFTHawthorn #EndViolenceAgainstWomenAndChildren #EndViolenceAgainstChildren #EndViolenceAgainstChildrenAndWomen #StandUpSpeakOut #BeTheChange #StrongerTogether #ChangeStartsWithYou #ChangeStartsWithTheToughConversations #Donate #SignUp #BeTheChangeYouWantToSee #OneNailAllIn #RespectStartsHere #EnoughIsEnough #BreakTheSilence by @jakey.caz
7
a year ago
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Introducing LSKD Camberwell store athlete @jakey.caz 😤

Q: What’s your story? Tell us where you’re from and what you’re passionate about.
A country boy at heart, I’ve spent the majority of my time in Melbourne since I was 18. I’ve always valued being part of a team and a community and in the last 6 years with BFT I’ve been lucky enough to live this passion building communities for people to belong. My mission is to create spaces where everyone feels safe and comfortable to be their authentic self and achieve their best. 

Q: What’s your favourite way to move, and why?
I love resistance training. It’s always my go to. There are just so many health benefits to being strong and capable and I love future proofing my body. Of course, my favourite environment for this is with a group. Getting strong and connecting with others, what’s better?

Q: What does being 1% better every day mean to you?
1% better every day is the small, consistent actions that you can do to show continual improvement. It’s not about huge efforts, unsustainable challenges or boom bust training. It’s considered, consistent and little wins that all add up over time. 


We’re honoured to have you on team LSKD. 
VICTORIA…you ready? 👀 

LSKD CAMBERWELL STORE. 
OPENING 29.8.26 🗓️ by @jakey.caz
47
2 months ago
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As men we have a great opportunity to be the solution. 

I feel so privileged to be able to run an event like this and grateful for our Hawthorn community getting behind it. 

It couldn’t have happened without the support of: 
@lululemonausnz 
@polishedman 
@justjessiebushe 
@hyperprism.dj 
@jbnproject 
@ladkiquirit 
@boots_blue 
@provence.melb

🎥 @mediabyermo taken in BFT Hawthorn by @jakey.caz
28
a year ago
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As a gym owner, I feel compelled to speak out on this. 
People of all genders should be considering this when in the gym 🙏

#snl 
#shanegillis taken in Melbourne, Victoria, Australia by @jakey.caz
6
4 days ago
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Success is 12 shows as a Bishop and not going up in flames once. 

Grateful to be ticking off another goal this year and a third show in a lifelong dream of performing on stage. What a side quest Frozen ‘26 was ❄️☃️ taken in Arendelle by @jakey.caz
18
6 days ago
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Let’s go boys. It doesn’t have to be a video, but f*ck me it can’t be silence

#domesticviolence 
#mensviolenceagainstwomen 
#violenceagainstwomen 
@polishedman taken in Melbourne, Victoria, Australia by @jakey.caz
11
9 days ago
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Guys, it’s our time. Stand up. Speak up. 
There’s some heavy lifting to be done and it’s on us to do it. 

#violenceagainstwomen taken in Melbourne, Victoria, Australia by @jakey.caz
55
9 days ago
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What can you do? HEAPS. Including this ⬆️ taken in Melbourne, Victoria, Australia by @jakey.caz
8
18 days ago
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Feeling KEWt. Neighbours won’t know what’s hit ‘em 👬🐾🐾 by @jakey.caz
128
a month ago
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One week on and baby I’m burnin’!! What a ride the last couple of months have been.  This store opening was WILD. Including seeing our Hawthorn members in the line, handing out freebies, posing with myself🤣, meeting LSKD super-fans (who lined up since 11:30pm the night before) and doing it all with some awesome people. 

Can’t wait to keep doing great things with this brand, these people and my community 💙

DC: JAKEY-LSKD taken in Melbourne, Australia by @jakey.caz
7
a month ago
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What if changing the culture started with one conversation? That's the heart of our 2026 Polished Man campaign.

Real change happens when people we trust lead by example. When conversations happen in our homes, workplaces, sporting clubs and communities. When boys and men see healthier ways to show up for themselves and for others.

To every ambassador who has shared their story and stood alongside us, thank you. Your honesty, vulnerability and courage have brought this campaign to life. Every painted nail. Every conversation. Every story shared. Together, they help build communities where care, respect and equality become the norm.

Now it's your turn:
💅 Paint a nail
🗣️ Start a conversation
💰 Raise funds
💙 Help build communities where women and children are free from violence

Head to www.polishedman.com to get involved!

A huge thank you to @balloontreestudios for believing in this vision and helping us bring it to life. by @jakey.caz
11
2 months ago
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Dog dads coming in for the @lskd 1% better together Father’s Day session 💪

Thanks for hosting @actveltham 
📸: @lamport.lens taken in Melbourne, Victoria, Australia by @jakey.caz
8
2 months ago
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