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Jeff Lozano

@jefflozano

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Dedicated to the Craft Podcast- @ballastpointbrewing
🚨OUT NOW🚨

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Jim Stroesser helped bring Converse back from bankruptcy and turned the Chuck Taylor into a must-have again. Then he and his partner Jen went grassroots and built Cali Strong. It started with black t-shirts in military stores and one rule: “We have to stand for something good.”⁠ ⁠ Jim joins us on the latest Dedicated to the Craft to talk turnarounds, bold moves, and why the best brand stories start at the grassroots.⁠ ⁠ New episode out now. Link in bio. 🎙️ by @jefflozano
48
7 days ago
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Episode one of the Dedicated to the Craft Podcast is here, and we're kicking things off right: Bobby "Tribal" Ruiz, founder of Tribal Streetwear, the Lower Left, Tribal Lager and more, joins us. From his scrappy startup days at the Swap Meet, to building an empire out of San Diego, his story is the kind that you don't skip. Listen now wherever you get your favorite podcasts. by @jefflozano
39
2 months ago
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One music video. One pair of Chuck Taylors. Every girl in America saying “I need that.”⁠ ⁠ Former Converse exec Jim Stroesser explains how Avril Lavigne’s 'Sk8er Boi' music video helped push Chucks from about 2 million pairs a year to 10 million.⁠ ⁠ Full episode of Dedicated to the Craft is out now: link in bio. by @jefflozano
11
11 hours ago
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Some of the best stories don't come from press releases, they come from the people who lived it. Bobby Tribal sits down to talk streetwear's origins and the 432F shows on the latest episode of the Dedicated to the Craft. by @jefflozano
2
a month ago
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He said no IPAs. Ever. Then he said "fine, but only if we build it like the West Coast IPA style originally was." Enter Ballast Point. Enter Chasing the Muse. 🤝 Check out the full Dedicated to the Craft episode with Barley & Sword today! by @jefflozano
10
a month ago
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Steady job → big pay cut → bleeding hands on a bottling line.⁠ ⁠ Cody Morris of Harland Brewing didn't take the easy road into beer. Hear his story on the latest episode of Dedicated to the Craft. 🎙️⁠ ⁠ Full episode at the link in bio. by @jefflozano
14
18 days ago
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BALLAST POINT BREWING | Anaheim, CA From its beginnings in San Diego to the heart of Downtown Disney, Ballast Point Brewing has built a reputation around craft beer, creativity and a distinctly Southern California identity. Opening on January 16, 2019, Ballast Point’s Anaheim location became the first brewery in the Downtown Disney District at the Disneyland Resort. The two-story brewery and restaurant features an on-site brewing system, a spacious rooftop patio overlooking Downtown Disney, and a menu pairing Southern California-inspired food with Ballast Point’s signature beers. For this dinerlight piece, I wanted to emphasize the building’s distinctive architecture, with its tall vertical entrance, illuminated signage and outdoor patio overlooking the pedestrian walkway. I reinterpreted the scene at the transition between sunset and night, using deep coastal blues, warm golden light and subtle coral tones along the horizon. The silhouettes of visitors moving through the plaza add a sense of activity while keeping the brewery itself as the centerpiece. Another Southern California destination, seen in a different light. BALLAST POINT BREWING Anaheim, California @dinerlight by Jared Arvin Real places in a different light. #ballastpoint #anaheimcalifornia #downtowndisney #craftbeer #dinerlight by @jefflozano
3
9 days ago
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Time for a little R&D: Ripping & Destroying 🤘🍻 taken in Ballast Point Brewing Company by @jefflozano
6
24 days ago
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BALLAST POINT BREWING | Long Beach, CA Ballast Point’s story started well before it reached the water in Long Beach. The brewery grew out of San Diego’s Home Brew Mart, which opened in 1992 as a homebrewing supply shop. In 1996, the first Ballast Point beer was brewed there, beginning a brewery that would become known for experimentation and beers like Sculpin IPA, first brewed in 2005. In 2016, Ballast Point opened its Long Beach location at Alamitos Bay Landing, 110 N. Marina Drive. The two-story tasting room and restaurant sits along the waterfront with outdoor patios overlooking the water, making the boats and sunsets of Alamitos Bay part of the experience. The nautical setting also fits a brand that has carried maritime imagery throughout its identity. Ballast Point’s sextant logo comes from a navigational instrument historically used by sailors to determine their position, while fish and other nautical imagery have long been part of its beer labels. For this dinerlight piece, I wanted to reinterpret the Long Beach location around its waterfront setting. The brewery sits along the harbor beneath layered blues, teals and the orange glow of the horizon, while boats, water skiers and a jet ski bring movement across the foreground. The building and Ballast Point sign remain the anchor of the scene while the marina becomes part of the composition. Ballast Point Brewing | Long Beach, CA @dinerlight by Jared Arvin Real places in a different light. #dinerlight #ballastpointbrewing #longbeach #alamitosbay #ballastpoint @ballastpointbrewing @ballastpointlb by @jefflozano
6
13 days ago
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2 NEW Emo Brown Underground episodes. The Weekly AND a Mandatory Monday with the boys. Whole lotta shiet talking. Productive as fuck. Mission Accomplished 🫱🏻‍🫲🏼 taken in The Elwood by @jefflozano
7
14 days ago
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Last night's chef dinner was the warm-up. Doors are officially open for the Grand Tasting at #DMWFF, and Ballast Point is pouring all weekend. If you were with us last night, you already know the vibe. If not, pull up and come find us. @delmarfest @ballastpointbrewing 
📍 Sept 30 – Oct 4
📲 @delmarfest
#DMWFF #PlayMoreEveryDay taken in La Jolla, California by @jefflozano
5
16 days ago
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it was so awesome seeing @91xhilary a few weeks back for an upcoming @ballastpointbrewing Dedicated to the Craft podcast. hearing stories about giant platters of ranch dressing, getting stuck in the Rose Bowl parking lot and so many more, brought back so many memories of my radio days. taken in San Diego, California by @jefflozano
1
17 days ago
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