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Honored to make a @justingreatco custom hat for my friend, the legendary @jeffhamilton to wear during Paris Fashion Week 2026. 
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This piece was inspired by Jeff’s iconic leather jacket legacy and unmistakable personal style. Crafted with premium felt, leather, and metal detailing, this hat bridges American Western craftsmanship with global luxury fashion.
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Thank you Jeff for the beautiful jacket 🙌🏿 by @justin_great
251
9 months ago
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Life’s one big rodeo 🐎
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Scenes I captured from the National Wester Stock Show Parade 2026. taken in Denver, Colorado by @justin_great
49
9 months ago
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Let’s make a custom flaming skull hat 💀🔥 I call this one “Ghost Rider” #justingreatoutwest 
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#skull #customhats #fire #customhat #flames by @justin_great
134
a year ago
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Meet @justin_great, founder of @justingreatco, a new addition to the RiNo community! 🤠

Rooted in craftsmanship and self-expression, Justin brings a unique approach to personal style with custom hats designed to make a statement.

📍 Mark your calendars! The grand opening is TOMORROW, Thursday, October 15. Stop by, explore the collection, listen to live music part of RiNo Sessions and show some love to one of RiNo’s newest businesses! by @justin_great
19
2 days ago
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2590 Walnut Street | @justingreatco 

A new custom hat shop has arrived in RiNo. Justin Great Custom Hats has opened its first brick-and-mortar location, bringing handcrafted Western-inspired headwear and an interactive customization experience to Denver’s River North Art District.

Founded by self-taught designer and local entrepreneur Justin Great, the brand blends vintage Americana, Western heritage, and contemporary fashion. Known for his distinctive designs and emphasis on individuality, Great has built a following around hats that combine traditional craftsmanship with personal expression.

The new Walnut Street storefront gives customers an opportunity to explore his collection, watch the customization process, and work directly with the designer to create a one-of-a-kind piece.

To celebrate the opening, Justin Great is hosting a public grand opening party on Thursday, October 15, from 5 to 9 PM.

The evening will feature live country music by Jeff Goodwin & The Front Range Cowboys, food from Chef Dana Rodriguez of Work & Class and Carne, cocktails featuring Stranahan’s, Jose Cuervo, and Dobel Tequila, along with custom hat experiences, giveaways, and raffles.

The opening adds another locally driven retail concept to RiNo, a neighborhood that continues to evolve beyond its industrial roots into a destination for independent businesses, creative entrepreneurs, restaurants, and specialty retail.

Grand Opening: October 15 | 5–9 PM
Location: 2590 Walnut Street
Admission: Open to the public taken in Denver, Colorado by @justin_great
39
3 days ago
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24 Hours in Jackson Hole, WY taken in Jackson Hole, Wyoming by @justin_great
9
4 days ago
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A closer look at the details behind the @vonmiller custom @dallascowboys star hat. 

Handcrafted from buckskin-colored beaver felt, featuring a star sculpted directly into the crown, flame-treated distressing, and carefully selected accessories that bring this one-of-one piece to life.

Swipe through for a look at the craftsmanship and process behind the finished hat, from start to finish. taken in Dallas, Texas by @justin_great
8
5 days ago
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The world needs more cowboys. taken in Jackson Hole, Wyoming by @justin_great
21
6 days ago
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(MIC’D UP) Let’s go behind the scenes for a virtual custom hat appointment with with @justin_great and @curiouscommon, where we created a one-of-a-kind piece inspired by her work with clay and pottery.

From selecting the hat’s details together over the phone to Robyn adding her own handmade clay accessories, this collaboration brought two creative worlds together. by @justin_great
17
6 days ago
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Smooth as Tennessee Whiskey 🥃 by @justin_great
15
9 days ago
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@vonmiller week 4 look with the @dallascowboys featuring our custom cattleman cowboy hat in black that we hand shaped and treated with fire for a more rustic look. The hat is adorned with a mix of torched cards , feathers and a bandana band. #vonmiller #dallascowboys by @justin_great
15
12 days ago
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Yellowstone Season 6 Audition taken in Durango, Colorado by @justin_great
14
13 days ago
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