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Katarina

@katlujic

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CEO @gtmlab.us
Figuring it out @bykatarinalujic
Host of @womenfounderssummit
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Massively inspired by the first of many War Council meetings. ⚡

Huge thanks to @rubythespacegeologist for empowering the group and @ali__reese_lamson for trusting me to bring it forth.

Can't wait for next month's gathering! taken in Jobot Coffee & Bar by @katlujic

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3 months ago

This is the Operator that will scale your startup to $10M ARR.

Officially introducing the founder of GTM Lab here: Katarina Lujic.

16 years in B2B SaaS. BDR to RevOps to founder.

First-gen immigrant who learned how startups actually work and who gets VC funding by being inside them.

"I started GTM Lab because I kept seeing the same thing: revenue got harder to generate after $1M, not easier. Not because the founder or the team suddenly chose to relax. Actually, they’re working harder than they ever have. But it’s because the diagnosis was WRONG."

If that sounds familiar—follow along.

Everything we post here is built for B2B SaaS founders between $1M-$15M ARR.

And if you're ready to stop guessing and uncover what you’ve been missing that will scale you to $10M ARR now—book your free Revenue Audit at the link in our bio. by @katlujic

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4 months ago

Staying afloat after year 2 is more about avoiding bad decisions than making revolutionary ones.

Most founders are so busy chasing the next groundbreaking idea that they don't see the clear pathway or leaky bucket right in front of them.

Every yes is a decision, sure, but so is every no.

The founders who scale know this, and they aren't doing more. They're doing less—better.

If you're scaling from 30 to 100 customers and growth feels random, there is a more clear way.

Book a Revenue Audit Call and let’s find it → link in bio. by @katlujic

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5 months ago

10/10 trip home (ajvar is $100/jar, by order only). taken in Serbia by @katlujic

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3 years ago

From one home to another! How lucky am I? 💙 taken in Phoenix Sky Harbor International Airport by @katlujic

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3 years ago

Escaping the heat, still. Lots of great walks, particularly yummy pizzas from @pizzicletta and one tired pup.

PS, huge thank you to Danielle at @desertrosepets for being the best pet sitter to our Pepper girl while we teach Pete the ropes. 🐾 taken in Flagstaff, Arizona by @katlujic

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3 years ago

🐾 good day taken in Lake Pleasant Regional Park by @katlujic

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3 years ago

🌻6/4/20 by @katlujic

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3 years ago

Belated anniversary trip to Zion NP. 🩷 Glamping provided, although I could have done without the WiFi. ☀️ #zionnp #glamping taken in AutoCamp Zion by @katlujic

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3 years ago

Palo Verde bloom season is one of my favorite things about Arizona in the springtime. 🌼 taken in South Mountain, Phoenix by @katlujic

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5 years ago

A few miles of heaven on Earth, in case you were wondering where to find it. #highway1 taken in Big Sur Highway No 1 by @katlujic

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5 years ago

Romantic ambience: 10/10 🌠 by @katlujic

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5 years ago