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Katarina

@katlujic

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CEO @gtmlab.us
Figuring it out @bykatarinalujic
Host of @womenfounderssummit
JOIN THE WOMEN FOUNDERS SUMMIT 👇
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I cried on the drive to this talk and didn’t know why. Then I remembered dancing with my auntie as a kid. Recently we danced again, except now I’m the crazy uncle. ( what an honor! Truly. ) She always asks me, “Do you remember?” That question is why my family is together. My grandpa told his eight kids, “One day I pray you will all be together.” They were scattered across the Philippines. They remembered. They fought for it. That’s heart and hunt. The heart is the story you remember. The hunt is what you go build because of it. It works the same in business. When people know your story, they trust you. When they trust you, they buy. That’s why we built Heart and Hunt. You show up, and we help you find your story and tell it consistently. Link in bio. Thank you @bykatarinalujic + @samia.kohler + @womenfounderssummit and my Ate and advisor @theyriseup . Happy Filipino American History Month 🇵🇭 Don’t forget to remember. #HeartAndHunt #storytelling #founderstory #womenfounders #FilipinoAmericanHistoryMonth CatedralCollective
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Eight founders. One blue couch. A whole lot of wisdom. At the first ever @womenfounderssummit , we sat down with women founders and asked them to tell us their stories. Here’s some of what they shared: “You get to design the life you want.” “You can only pour from an empty cup so long until everything breaks.” “If you become a really good listener, it’s gonna take you so far.” “You really have to dig deep and know who you are and never lose that, no matter what’s happening around you.” And this one meant the world to us: “Working with Catedral Collective has been just incredible. It’s changed the trajectory of this event. We had visions that were not grand enough.” Thank you Samia Kohler and Katarina for trusting us with these stories. This is why we do what we do. Featuring: @bykatarinalujic , @samia.kohler , @laurenriochelle , @amyleighlooper , @nancyaf_ , @ginasmith562 , @janeherthel , @jetsetjade_ , @jessicasanchezcoaching More to come. Have a story worth telling? DM us STORY and we’ll show you how Heart and Hunt makes it easy to finally tell it. #WomenFoundersSummit #FounderStories #Storytelling #WomenFounders #Tempe Women Founders Summit, women founders, founder stories, founder interviews, brand storytelling, women owned business, women in business, financial freedom, Phoenix entrepreneurs, Tempe Arizona events, creative storytelling agency, Catedral Collective, Heart and Hunt
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The Women Founders Summit is THIS THURSDAY and we are so excited to host you! Phoenix founders and beyond: THIS is the space to be if you're a woman founder sub-$500K in annual revenue. We'll be hosting a 🔥🔥🔥 lineup of personal and business growth workshops that do more than just energize you. This Summit will tell you what to do differently on Monday morning so you can reach your revenue goals in 2026! Other freebies included with your ticket: 📸 Professional Headshot 🍴 Food & drinks 🤝 Networking with other women in the same scrappy stages of growth 🌇 Gorgeous space to do it all 🎥 Special BONUS videography offer for anyone who posts their attendee announcement on LinkedIn or Instagram Are you ready for it? Just TEN spots are left so register now and reserve your seat! Link in bio to register.
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The future of the Arizona women's entrepreneur community is going to be in Tempe on 10/1 for the Women Founders Summit. Will you be there? Don't miss out—reserve your spot at the link in our bio.
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I used to think I had to just sit around and wait for my breakthrough ideas but that's not true. Ideas come to those IN MOTION, not to those sitting on the couch. The laws of physics apply to people, too! What's your action for today?? How will you make it happen?? 👇🏻 Drop your action or question in the comments and I'll do the same! #entrepreneurmindset #personalgrowth #momentummatters
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Entrepreneurship is not for the faint of heart. It will force you to grow as a person more than you ever have, because the work is the same... The mental game is the real difference between working for yourself and working for someone else. #entrepreneurmindset #entrepreneurlife #personalgrowth
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Registration for the Women Founders Summit is now LIVE! Link is in our bio for all the ambitious women founders in Phoenix, AZ whose businesses currently earn less than $1M in revenue per year. When women earn money, they pour it back into their communities and that belief is what drives us to help women earn more. Help a woman, help the world. Here's to more women becoming millionaires in 2026! Sign up for the event at the link in our bio. 🖱️
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This is the Operator that will scale your startup to $10M ARR. Officially introducing the founder of GTM Lab here: Katarina Lujic. 16 years in B2B SaaS. BDR to RevOps to founder. First-gen immigrant who learned how startups actually work and who gets VC funding by being inside them. "I started GTM Lab because I kept seeing the same thing: revenue got harder to generate after $1M, not easier. Not because the founder or the team suddenly chose to relax. Actually, they’re working harder than they ever have. But it’s because the diagnosis was WRONG." If that sounds familiar—follow along. Everything we post here is built for B2B SaaS founders between $1M-$15M ARR. And if you're ready to stop guessing and uncover what you’ve been missing that will scale you to $10M ARR now—book your free Revenue Audit at the link in our bio.
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The Sprint to $10M+ starts with your people—not your data. The data confirms the constraint; the interviews find it, first. Book your Revenue Audit Call → link in bio.
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Your pipeline looks full. Your team is busy. But the quarter still ends short. That's what it looks like when the constraint is underwater. ⬇️ Unclear ICP. Weak qualification criteria. Sales stages that exist on paper but aren't enforced. A product that's disconnected from every revenue conversation happening above it. Founder dependency in every late-stage deal. _______ These don't show up on your dashboard. They show up in your revenue. The fix isn't more activity. It's knowing what is actually slowing you down—and fixing that first. Book a Revenue Audit Call → link in bio.
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✨ It wasn’t the location, the outfits, or the timeline that made this day unforgettable, it was the way Katarina & Justin looked at each other.✨ Their elopement wasn’t about big moments, it was about every small one that mattered. From quiet laughter… to that look that only they understand… to the way they held hands like they’d never let go. This is what love feels like. Not perfect,just real. To every couple thinking about an elopement: ❤️ Choose intention ❤️ Choose connection ❤️ Choose you Your day will be beautiful because it’s authentically yours. — Krissy 💛
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Toy drive under construction! 🚧 Shoutout to our @roamingoak rabbit fur tug for getting us to a consistent 4-5 minutes per session! Our next goal: play in other rooms in the house. ✅ #relationshipbuilding #playwithyourdog #dogtraining
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