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Natty Physique Coach 🧬
Proving that GREAT Physiques Can be Built Naturally
Coach: @reece.kyffcoaching 🇬🇧🏆
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When it’s all WORTH IT 😍🏆

@kieranclarkson 

Kieran enquired to join the team for prep coaching back in March…

THIS YEAR!!

So this transformation you’re looking at is literally only 7 months apart.

I think we’re safe to say we’ve done some incredible work together

And that’s been topped off with Kieran’s first ever top 3 placings!

He WON his first class 🥇 
And then got 2nd in his other 2 classes 🥈 

Imagine that - from never placing before, to getting top 2, 3 times, in 1 day

After a mentally challenging prep, that’s exactly what Kieran needed

It was confirmation that he is good enough, and he’s a lot better than he thought he was 👌🏼

And Kieran is my first ever prep client NOT living in the UK. He’s based out of Utah, USA

So the communication, call times, show day times, and all that jazz was a little out of whack for me

But we made it work, nailed the look, and made sure Kieran felt like I was there with him on show day 🎯

With frequent FaceTimes, phone calls, multiple WhatsApp check-ins, food manipulations, staying up til 1-2am to watch the live stream 

I loved it 💙

But that’s it for Kieran this season. Plans for next season are in place. Until then, we grow!!

Are you looking to compete in 2027/28?

If so, it’s wise you get started earlier in the process than what Kieran did 😂

Drop me a message to find out about my comprehensive contest prep coaching offer

Or just watch us continue to grow, and hopefully you don’t come up against any KYFF Athletes in the future… 😉 by @kyffcoaching
3
20 hours ago
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FIRST POSED CHECK-IN VERSUS PRE STAGE CHECK-IN

@akantonyy 

When you’re “just getting started” the vision for stage can seem like a lifetime away

“How will I ever get in the right condition?”
“Do I have enough size?”
“I can’t even pose properly yet”
“I don’t want to embarrass myself”
“Am I even gonna be any good?”

I get it - but that’s why you do what Ant did…

He got started with me just shy of 12 months before he ever got on stage 

Meaning we could SQUASH any of the uncertainties and self doubt that he had

Not that there was many for Ant, to be fair 🤣

But nonetheless we’ve had one hell of a rollercoaster with shows this year 😂

2x 🥉 in untested lineups 
A 7th place at PCA Naturals
And a 4th place at WNBF Supernaturals

Now for the ‘7th place’ show, it turns out the water and sodium protocols weren’t being adhered to properly - which is what caused the look to be off on that show day 

Massive shame as that’s the show we wanted to prioritise, but we all took lessons from that

1 week, and 5.5kg later, Ant came in with his best look yet - he was just a little flat

That’s because I was holding back from carbing too heavy after the previous weekend’s look 

It was simply the safer option, and it definitely paid off, but if we came in fuller it would’ve been a top 3 placing for sure.

Nonetheless, super proud of you this season mate, taken the results on the chin, and ended it on a high 🙌🏼

That’s what it’s about! The level up!

At least this means we KNOW for certain the next run is gonna be crazy 😮‍💨😮‍💨

If you wanna compete in 2027/28, then get in touch ASAP.

I cover all bases - nutrition, training, recovery, posing, show day attendance, tanning, and meticulous coaching. At no extra cost.

Get in touch & join the team 🧬 by @kyffcoaching
4
3 days ago
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It’s all well and good being able to coach a client to get lean…

But can you do it WITHOUT using fat burners?
Without peptides? Or other enhancements?

Can you do it without crashing his hormones?
Can you do it without making him do an hour of cardio every day?

Can you do it… with a vegetarian diet?

And can you get him peeled enough to actually be competitive? 

I’m not sure many coaches can say yes to all of those things.

… But yes… I can 😎

That’s what we did with big Jon, here. 

This is a transformation from September 2025 to October 2026 

We spent 12 weeks in a tidy up
Then 5 weeks in maintenance over Xmas
Then into a 4.5 month build phase
Into a 4 week pre prep diet
Then into a 16 week prep 

Got jacked. Got diced. Won his first show. 

Got 4th in Britain with PCA.
Then 2nd in Britain with WNBF.

3 shows nailed. Jon’s first EVER shows. 

There’s a seriously bright future ahead for this guy 🏆 

And he can actually ENJOY bodybuilding, because he doesn’t have to fvck himself over to get shredded 

And that’s down to meticulous coaching…

I make sure to do this with all of my athletes

I don’t allow myself to get lazy and just “whack him on the stairmaster an hour every day and slash his calories”

Lazy coaching that. None of that over here, thank you!! 

If you’re looking to compete in 2027/28 👇🏼

Then, be like Jon.
Get on the team 12+ months ahead of time.
Give plenty of time to make the necessary changes.
NOW is the time to get started.

Drop me a DM or fill in my 1-1 enquiry form in my bio 💙 by @kyffcoaching
2
6 days ago
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A Prep Reflection 💭 @tyler_cussen 

PEAK BULK VS PEAK SHREDS 🔪

This was the full prep transformation from Tyler this year! 

From getting to the biggest he’s ever been, to the most shredded he’s ever been

Get you a man who can do both 😮‍💨

Back in November 2025 we started a tidy up phase to get Tyler into a nicer position to start prep from 

(And the pic(s) on the left are from then, November ‘25)

Doing this gave Tyler the ability to chill over the Xmas period for a week or so, before having to dial back into prep!

Then we locked in, and Tyler nailed every single protocol I put in front of him

And funnily enough… he achieved a look that he will look back on in years to come and be proud of 💙

We achieved the best Tyler Cussen to date!

Perfect condition
Flowy posing
A bang on tan
And his most muscular physique yet!

The pic(s) on the right are from his show at the very start of June, this year

So by no means was this a “quick turn around”, but it wasn’t supposed to be

The goal was to keep the prep as smooth and as ‘easy’ as possible, whilst maximising results

Which is what the goal always should be - it shouldn’t be about unnecessarily putting yourself into the ground 

Great work mate. Proud of ya.

Now let’s get back to growing, and 1 up this again next time 🙌🏼

I’m currently taking on a small handful more prep clients for the 2027 season.

If you want in, then get in my DM’s and let’s chat!

Once you do prep our way, you won’t wanna try another approach. by @kyffcoaching
17
10 days ago
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Well… yesterday 😅

An extremely successful day for me as a prep coach, and one of my most successful days on paper!

1x 🥇 
3x 🥈 
1x 4th

@jonbrowncoach coming into this show of the back of a win last weekend and placing 4th in Britain with PCA.

He’d put some pressure on himself for this one and I could see that in his face on show day.
I pulled him away from the noise, got his head in the game, and he absolutely brought it on stage. 
Battling it out for first place with some polish beast, Jon had him in a few shots, vice versa. We know what we need to do to come back even better. About a kilo down from last weekend too 👌🏼 

@akantonyy absolute redemption this weekend, and I was over the moon to see him in the first call outs. It’s where he SHOULD be.

We highlighted some issues on the back end with Ant’s approach, fixed it this week, and believe it or not he dropped 5.5kg in 7 days 😭 
I’m still a bit baffled that he wasn’t top 3 yesterday, and it makes me question it more when they called out “4th place” they said it was a tie, and then the announcer had to go and talk to the judges, and then the leaner, more aesthetic & Mens physique looking guy (Antony) came 4th. Bit confusing, I really want some feedback here, but lets not takeaway from the result. We’re buzzing nonetheless!

@kieranclarkson’s first ever show working with me, and his first show in 7 years! Kieran signed up for 3 Men’s Physique classes… and came away with 1x win, and 2x 2nd places. 

I think we did a pretty good job at dialling the shreds in, and peaking him perfectly from half way across the world 🇺🇸 A few times throughout prep Kieran was getting in his head, second guessing himself, and was putting a lot of pressure on himself. 
A few hard conversations and we squashed the insecurities, got him chillin, and look at that smile man. Much deserved results man

This is ALL 3 of these guys’ first time working with me 

I think we fucking nailed it tbh 🎯 

You know what’s coming…

DM me, or fill in my 1-1 coaching form in the link in my bio for all coaching enquiries 

Prep, off season, and physique development coaching. Join the team!! by @kyffcoaching
11
12 days ago
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4TH IN BRITAIN 🇬🇧🏆

What a result today!

2 shows in 2 days. Our first ever run for a show day weekend, and Jon’s first ever shows!

There’s not much more that we could’ve asked for this weekend.

A regional win in a big class yesterday 🥇 , then 4th place in a class of 15+ today at the Natural British Championships. 

A true athlete, with unlimited potential in this game

We’ve got 1 more show lined up.

Stay tuned 😉

Do you want to compete? Get ready for a photoshoot? Or undergo an incredible physique transformation?

DM me or fill in my coaching application form (in bio) 🙏🏼

I’d love to help you! by @kyffcoaching
7
19 days ago
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Tough one to take today @akantonyy 💙

Prior to today, we’d done 2 shows, achieved 2 podium placings, and an invite to PCA British Finals

So to fall outside of the first call out, and not get an invite to the Natural British Championships felt like a kick in the teeth today

But sometimes you need to be knocked down to come back at your best

We know the level of physique we’re playing with here

It’s up there. 

It’s one of the best natural junior physiques in the UK.

We just need to put all the pieces together properly to show the judges that.

We’ve got 1 more show lined up before we wrap up the season

So let’s dust off, dig in, and see what we can do 🔥

Then, it’ll be time to rest, grow, and set a plan for the next 12-18 months 

The lock-in continues

LFG mate 👊🏼 taken in Telford International Centre by @kyffcoaching
4
19 days ago
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FIRST SHOW, FIRST WIN 🏆 

PCA Naturals 5 champion!!

Invites to the Natural Championships tomorrow

Game on. Let’s do it again. 

CHAMP!!

This is your reminder to train legs this weekend 🤣 by @kyffcoaching
38
20 days ago
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Dream physique… achieved it mate 😏 

@jack.woollett 

But you know how this game works

You achieve the goal physique from 3-4 years ago

Then the bar raises…

You have higher expectations, bigger aspirations, more to achieve! 

So that’s what we will do - continue improving!

But this can only happen if you STAY THE COURSE. 

Jack is one of my longest standing clients. We’ve been working together now for over 4 years! 

That says something about his commitment… and that’s why he’s achieved results to this level 🔥

But it also says something about my service

Jack wouldn’t stay on the team for that long if it wasn’t worth it

Jack wouldn’t stay on the team for 4+ years if the results, or service weren’t great

So I ask you - what you waiting for?

Get in touch with me ASAP

Body transformation, physique development, natural bodybuilding 

It’s what we do

Let’s get you looking and feeling your best

Like Jacky boy by @kyffcoaching
5
24 days ago
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The final avengers representing Team KYFF in 2026 🔥

Some crazy talent here

Is it talent… 

Or is it just hard work for years and years, finally unveiled by more hard work over the past 4-5 months through dieting…

It’s definitely hard work.

Nonetheless - I’m super excited to get these guys on stage in just a few weeks time

I still feel great honour to take these guys through their preps, coach them to their best, and having their full trust in me 

It really does fill me with pride.

I love bodybuilding, and I love coaching. So to be able to work with guys of this standard is awesome as fuck

And I KNOW that no matter the results, we can all walk away from this year with our cups full

Crazy transformations achieved 

Crazy physiques achieved

@kieranclarkson 
@jonbrowncoach 
@akantonyy 

You’ve all smashed it thus far. Keep your heads on your shoulders, keep your heads held high, and step on to stage with that AURA

Because you’ve done the hard part.

2-3 weeks to bring the heat

Let’s go boys 📈

Do you want to compete in 2027/28? 
I’m taking on a small handful of clients who want to compete in the next couple years.

Wanna give it a crack? Or you wanna run it back? 

Message me 🤜🏼 by @kyffcoaching
10
a month ago
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A VERY flat, but very good @akantonyy 

Taken at 5 days out from his first show of the season, and our first ever show together 🔥

It’s been pretty smooth sailing as far as preps go for Ant

No major hiccups, or issues

Just consistently turning up, having open ears, and sticking to the plan 🎯

That’s all I ask. And if followed, we will deliver!!

I’m so excited to get the competitive season kicked off with you mate. It’s gonna be a big one

Let’s disrupt things a little 😉

Do you want to join the BEST physique team in the South West?

(Even if you’re not from the SW 🤫)
(You’ve just gotta do an initiation of eating a pasty in under 60 seconds)

Then drop me a message, and let’s get chatting

And let’s bring your best to stage in the near future. by @kyffcoaching
7
2 months ago
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TEAM PHOTOSHOOT - JULY 2026 🔥

The professional shots are finally in 😍
Always look forward to receiving these, and we’re never let down. @wbh_photography is the 🐐 !

The guys looked awesome here. And they’re all another 4 weeks deeper into their cuts now.

I’ll share updates of their complete “before & afters” over the next few weeks

Anyway, here’s some landscape shots from the shoot 

More to come 🔥

Want to join us for the next photoshoot in NOVEMBER?

Well, you’re 11 weeks out

Drop me a message ASAP and let’s get you prepped for the shoot 👀
Or maybe we aim for 2027. Either way, DM me, let’s get to work 😉🤜🏼 by @kyffcoaching
6
2 months ago
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