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Lo Acosta | Gym & Studio Consultant(@loacosta_)'s profile avatar HD Profile

Lo Acosta | Gym & Studio Consultant

@loacosta_

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I turn fitness & wellness ideas into profitable businesses.
Strategy, Design & Operations @liftd_design
Athlete | Social Dancer | ๐Ÿพ Mom
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๐ƒ๐ซ๐ž๐š๐ฆ๐ข๐ง๐  ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ฐ๐ž๐ž๐ค๐ž๐ง๐?... ๐ง๐จ๐ญ ๐ซ๐ž๐š๐ฅ๐ฅ๐ฒ, ๐ ๐จ๐ญ๐ญ๐š ๐จ๐ฉ๐ž๐ง ๐ญ๐ก๐ž ๐ ๐ฒ๐ฆ ๐ญ๐จ๐ฆ๐จ๐ซ๐ซ๐จ๐ฐ.โฃ ย โฃ Is that you? If you feel like there are no days off from your business, youโ€™re probably not living the dream anymore; you know the one where you do what you love (training) and have freedom.โฃ ย โฃ That freedom is possible with #strategy, execution and a top-notch team.โฃ ย โฃ Itโ€™s what I call the Fit Formula:โฃ ย โฃ ๐…๐ซ๐š๐ฆ๐ž๐ฐ๐จ๐ซ๐ค: knowing what/when/how to do everything in your business. (Yeap, even the boring admin, accounting stuff).โฃ ย โฃ ๐ˆ๐ฆ๐ฉ๐ฅ๐ž๐ฆ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง: You know all those coffees with brainstorming sessions you had? Now, TAKE ACTION.โฃ ย โฃ ๐“๐ซ๐ข๐›๐ž: your team is one of the core pillars; invest time designing the right onboarding process, mentor them to grow and succeed and provide the tools for them to take ownership of their tasks.โฃ ย โฃ Are you a startup? Prevent getting overwhelmed and anxious.โฃ ย โฃ Are you an existing gym? STOP. Make time to analyze your business and plan a new strategy.โฃ ย โฃ Happy Weekend to Everyone ๐Ÿ’ƒ๐Ÿป!!โฃ โฃ If you need me, Iโ€™ll be glue to my computer, 3rd weekend studying for my new certification ๐Ÿค“โฃ โฃ โฃ โฃ #framework #implementation #tribe #fitformula #nodaysoff #gymownerlife #fitstartup #fitvisorylabโฃ by @loacosta_
๐ƒ๐จ ๐ˆ ๐ง๐ž๐ž๐ ๐š ๐Ÿ๐ข๐ญ๐ง๐ž๐ฌ๐ฌ ๐›๐š๐œ๐ค๐ ๐ซ๐จ๐ฎ๐ง๐ ๐ญ๐จ ๐ฌ๐ฎ๐œ๐œ๐ž๐ž๐ ๐ข๐ง ๐ญ๐ก๐ž ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ?โฃ ย โฃ Just like The Beatles in 1967, โ€œAll you need is love.โ€โฃ ย โฃ I had worked in the past with some projects that never come to life. They reached out with an idea because it seems to be trendy or feel thereโ€™s an opportunity to make money.โฃ ย โฃ Both statements can be true, so then why they didnโ€™t move forward?โฃ ย โฃ ๐‹๐š๐œ๐ค ๐จ๐Ÿ ๐ฉ๐š๐ฌ๐ฌ๐ข๐จ๐ง & ๐ฏ๐ข๐ฌ๐ข๐จ๐ง.โฃ ย โฃ We love fitness as we love people. We enjoy helping others, following their journeys and the satisfaction that weโ€™re giving something back to this world.โฃ ย โฃ To nurture that love, you need to believe in what youโ€™re doing, have a bigger purpose, being willing to work hard and build up your relationships. Understand the fears and struggles around fitness and how can you make a difference through your ideas.โฃ ย โฃ If your drive is merely the numbers that grow up in your bank account, then you got your answer. โฃ No fitness, no love= no business.โฃ ย โฃ Have a Nice Weekend!โฃ Lo!โฃ ย โฃ ย โฃ by @loacosta_
๐—ช๐ก๐š๐ญ ๐š๐ง ๐ž๐ง๐ฏ๐ข๐ซ๐จ๐ง๐ฆ๐ž๐ง๐ญ ๐๐ž๐ญ๐จ๐ฑ ๐œ๐š๐ง ๐๐จ ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ ๐š๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌโฃ โฃ ๐˜‹๐˜ข๐˜ท๐˜ช๐˜ฅ ๐˜”๐˜ค๐˜Š๐˜ญ๐˜ฆ๐˜ญ๐˜ญ๐˜ข๐˜ฏ๐˜ฅ, ๐˜ข ๐˜๐˜ข๐˜ณ๐˜ท๐˜ข๐˜ณ๐˜ฅ ๐˜ด๐˜ฐ๐˜ค๐˜ช๐˜ข๐˜ญ ๐˜ฑ๐˜ด๐˜บ๐˜ค๐˜ฉ๐˜ฐ๐˜ญ๐˜ฐ๐˜จ๐˜ช๐˜ด๐˜ต, ๐˜ด๐˜ข๐˜บ๐˜ด, โ€œ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ ๐˜ฉ๐˜ข๐˜ฃ๐˜ช๐˜ต๐˜ถ๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ข๐˜ด๐˜ด๐˜ฐ๐˜ค๐˜ช๐˜ข๐˜ต๐˜ฆ ๐˜ธ๐˜ช๐˜ต๐˜ฉ, ๐˜ฅ๐˜ฆ๐˜ต๐˜ฆ๐˜ณ๐˜ฎ๐˜ช๐˜ฏ๐˜ฆ ๐˜ข๐˜ด ๐˜ฎ๐˜ถ๐˜ค๐˜ฉ ๐˜ข๐˜ด ๐Ÿฟ๐Ÿป%๐˜ฐ๐˜ง ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ด๐˜ถ๐˜ค๐˜ค๐˜ฆ๐˜ด๐˜ด ๐˜ฐ๐˜ณ ๐˜ง๐˜ข๐˜ช๐˜ญ๐˜ถ๐˜ณ๐˜ฆ ๐˜ช๐˜ฏ ๐˜ญ๐˜ช๐˜ง๐˜ฆ.โ€โฃ โฃ Very often, people get afraid to make bold business moves because of the influence of their network.โฃ โฃ โžก๏ธ Have you found yourself in a situation where you donโ€™t feel very energetic? You share it with a friend, and he/she, instead of uplift you, make you feel even more lethargic.โฃ โฃ โžก๏ธOr people in your circle who donโ€™t really pay attention to your ideas or support you in your ventures? โฃ What about the ones who are often complaining about EVERYTHING, but donโ€™t do anything about it.โฃ โฃ Thatโ€™s right; those individuals can slow you down in the pursuit of your projects or contribute to the procrastination of tasks.โฃ โฃ Have you checked your physical environment? Your home, place where your work?โฃ โฃ ๐‡๐จ๐ฐ ๐๐จ๐ž๐ฌ ๐ข๐ญ ๐ฆ๐š๐ค๐ž ๐ฒ๐จ๐ฎ ๐Ÿ๐ž๐ž๐ฅ? ๐€๐ซ๐ž ๐ฒ๐จ๐ฎ ๐ž๐ง๐ž๐ซ๐ ๐ข๐ณ๐ž๐ ๐จ๐ซ ๐๐ซ๐š๐ข๐ง๐ž๐?โฃ โฃ All those simple details can make a huge difference in how you perform daily. โฃ โฃ If youโ€™re struggling or overwhelmed by the amount of work you have, the chances are that you lack an effective system at home and in your personal life to be more balanced and efficient.โฃ โฃ Weโ€™re in the middle of 2022; take your time for a midyear review.โฃ โฃ Consider elements in your environment that might be a hurdle to your success and people who are not justifying their existence to earn a place in your life.โฃ โฃ Abraรงo,โฃ Lo! by @loacosta_
๐ˆโ€™๐ฏ๐ž ๐Ÿ๐ข๐ซ๐ž๐ ๐Ÿ๐Ÿ ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐ฌ๐จ ๐Ÿ๐š๐ซ ๐ข๐ง ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”.โฃโฃ โฃโฃ When I say people hire me to do the hard work, I donโ€™t take that lightly. And when my clients and friends say one of my โ€œfeaturesโ€ is my lack of empathy, they mean it too.โฃโฃ โฃโฃ โฃ Itโ€™s not that Iโ€™m evil. In business, sometimes you build and connect on a human level; other times, you wonโ€™t hit targets or scale unless you make tough decisions.โฃโฃ โฃโฃ โฃโฃ In most cases, it comes down to people.โฃโฃ โฃโฃ โฃโฃ Itโ€™s not that theyโ€™re terrible. Often, they were hired to โ€œfitโ€ a position they werenโ€™t truly ready for, or their values never matched the company culture. And the hardest one?โฃโฃ โฃโฃ Finding out their egos wonโ€™t let them be coachable.โฃโฃ โฃโฃ โฃโฃ As an outsider, I can evaluate these factors more objectively, focusing on their skills, performance, and willingness to improve.โฃโฃ โฃโฃ โฃโฃ Iโ€™ve also found people in very junior positions with incredible capabilities and skill sets who could contribute much more to other roles.โฃโฃ โฃโฃ โฃโฃ Itโ€™s never an easy decision, which is why I always recommend spending more time choosing the right talent from the start, investing properly in onboarding so everyone understands expectations, and giving regular feedback to avoid surprises.โฃโฃ โฃโฃ by @loacosta_
๐—ช๐ก๐ž๐ซ๐žโ€™๐ฌ ๐ญ๐ก๐ž ๐ฅ๐ž๐š๐ค?โฃ โฃ Itโ€™s exciting to see revenue coming in, but the real question is how much of it youโ€™re actually keeping.โฃ โฃ When I do business assessments, I literally go underneath your carpets.โฃ โฃ What seems obvious to you, โ€œI need more clients,โ€ is 90% of the time a symptom of a bigger problem.โฃ โฃ It wonโ€™t necessarily be solved with more ad spend.โฃ I wouldnโ€™t even consider advertising if your services and overall experience donโ€™t match your online promises.โฃ โฃ And in most cases, that happens because:โฃ โฃ -The team is not ready to deliver.โฃ -You use technology at 30% of its capacity, while still running the business from an Excel sheet and your cute sticky notes.โฃ โฃ -You canโ€™t maintain consistency because you probably have only one human with all the answers. Or you are that human.โฃ โฃ ***Which means youโ€™re not allowed to sleep, get sick, go on holiday, or even have a two-minute breakdown.โฃ โฃ There are better ways to run a fitness or wellness business, where passion and profit can coexist.โฃ โฃ You just need the right systems that make sense for your business.โฃ โฃ The leak is rarely where you think it is.โฃ by @loacosta_
SAJAN PRIVATE RESIDENTIAL GYM A facility for the family. The original brief was 160 sqm and a few key strength machines. This Dubai villa gym, recovery and social space now spans 300 sqm, built to a commercial standard. Strength and cardio are set up for health and hybrid sport performance, with a wide turf track running the length of the floor for sled and conditioning work. Custom @gym80_uk @gym80international resistance equipment was hand crafted with a timber stack finish, custom stack guards and branded upholstery. Custom branded @watsongymequipment dumbbells and adjustable benches, @blkboxfitness free weight and functional kit, a @freemotionfitness @ifit Ultra 1 treadmill and Freemotion CV, plus a Concept2 rower and SkiErg. The home gym design was developed by LIFTD Design alongside the clientโ€™s interior designer and contracting team, so every finish works with the rest of the villa. The family name is stitched into the leather and laser cut logos sit in the weight shrouds, with paint finishes matched across the whole space. Machine spacing and colour contrast were planned to the same level of detail, installed in a way that works with how the family like to use it. Every age in the house uses the gym. The CEO trains alongside the older generation, who have a dedicated space at home for the first time, and the kids, who added their own character to some of the details. A recovery suite with HBOT, red light therapy and contrast therapy sits alongside the training floor, part of the familyโ€™s daily routine. An investment in the health and longevity of the family across three generations. Designed to Perform. Built to Reflect You. by @liftd_design by @loacosta_
UAE gyms, this is money season. Winter is here, and you want to maximise it. These are the 3 things I would do right now. by @loacosta_
๐…๐จ๐ฎ๐ง๐๐ž๐ซ๐ฌ: ๐ฒ๐จ๐ฎ ๐š๐ซ๐ž ๐ง๐จ๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐š๐ซ๐ ๐ž๐ญ ๐ฆ๐š๐ซ๐ค๐ž๐ญ.โฃ โฃ Most founders enter this industry because they are passionate about it.โฃ โฃ You choose the equipment you love, the services you would use and the features you think will impress people.โฃ โฃ Then you assume your market wants the same.โฃ โฃ When I joined Sayedat in KSA, management brought me in as a female consultant, assuming that because I am a woman, I would know what women want.โฃ โฃ ๐๐ฅ๐จ๐ญ ๐ญ๐ฐ๐ข๐ฌ๐ญ: being a woman does not make me the spokesperson for every woman in Al Khobar.โฃ โฃ Management was considering adding a beauty salon.โฃ โฃ ๐“๐ก๐ž ๐ฐ๐จ๐ฆ๐ž๐ง ๐ฐ๐š๐ง๐ญ๐ž๐ ๐š ๐ง๐ฎ๐ซ๐ฌ๐ž๐ซ๐ฒ.โฃ โฃ A nursery solved the actual problem stopping many of them from training: having nobody to look after their children.โฃ โฃ That is the difference between adding another service and solving a real problem.โฃ โฃ You cannot copy a successful concept from one city, paste it somewhere else and call it strategy.โฃ โฃ Listening to your micro demographic matters.โฃ โฃ Use these prompts before making decisions:โฃ โฃ 1-What are your competitors missing?โฃ โฃ 2-What problem are you solving beyond simply providing a service?โฃ โฃ That's how you set a concept for success in a "crowded" market. by @loacosta_
๐“๐ก๐ž ๐ซ๐ž๐š๐ฅ ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ฒ ๐ข๐ง ๐’๐š๐ฎ๐๐ข ๐Ÿ๐ข๐ญ๐ง๐ž๐ฌ๐ฌ ๐ข๐ฌ ๐ง๐จ๐ญ ๐ฐ๐ก๐š๐ญ ๐๐จ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐ข๐ง๐ค.โฃ โฃ After spending the last 6 months travelling consistently to the Kingdom, I keep seeing the same problem, while I have a slightly unfair advantage:โฃ โฃ I get to go inside ladies-only gyms and see what many male operators and managers simply cannot: THE REALITY.โฃ โฃ Saudi women are far more educated about fitness than many people assume.โฃ โฃ They lift heavy.โฃ They want to get stronger.โฃ They care about progression.โฃ They ask good questions.โฃ And they want to understand their bodies better.โฃ โฃ They do not need another wellness trend, but qualified women who can actually coach them.โฃ โฃ That's where the gap is.โฃ โฃ ๐“๐ก๐ž๐ซ๐ž ๐ข๐ฌ ๐š ๐ฌ๐ก๐จ๐ซ๐ญ๐š๐ ๐ž ๐จ๐Ÿ ๐ฌ๐ญ๐ซ๐จ๐ง๐  ๐€๐ซ๐š๐›๐ข๐œ-๐ฌ๐ฉ๐ž๐š๐ค๐ข๐ง๐  ๐Ÿ๐ž๐ฆ๐š๐ฅ๐ž ๐ญ๐ซ๐š๐ข๐ง๐ž๐ซ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ซ๐ž๐š๐ฅ ๐ค๐ง๐จ๐ฐ๐ฅ๐ž๐๐ ๐ž ๐จ๐Ÿ ๐ฉ๐ซ๐จ๐ ๐ซ๐š๐ฆ๐ฆ๐ข๐ง๐ , ๐›๐ข๐จ๐ฆ๐ž๐œ๐ก๐š๐ง๐ข๐œ๐ฌ, ๐ง๐ฎ๐ญ๐ซ๐ข๐ญ๐ข๐จ๐ง ๐š๐ง๐ ๐œ๐ฅ๐ข๐ž๐ง๐ญ ๐ฉ๐ซ๐จ๐ ๐ซ๐ž๐ฌ๐ฌ๐ข๐จ๐ง.โฃ โฃ The same thing is happening in management.โฃ โฃ Being a great trainer does not automatically prepare you to lead people, manage operations or take commercial responsibility.โฃ โฃ This is not a criticism of the women entering the industry.โฃ It shows how quickly the market is moving.โฃ โฃ The opportunity now is not simply to build more ladies-only facilities.โฃ It is to develop women who can lead them.โฃ โฃ โฃ by @loacosta_
๐ˆ ๐›๐ฎ๐ข๐ฅ๐ ๐ ๐ฒ๐ฆ๐ฌ ๐Ÿ๐จ๐ซ ๐š ๐ฅ๐ข๐ฏ๐ข๐ง๐ โฃ โฃ Them: That sounds like a very cool job.โฃ Me: I created the dream job ๐Ÿ˜Žโฃ โฃ Contrary to popular belief, building a fitness or wellness concept goes beyond dropping some kit on the gym floor, opening the doors, and hoping people will come.โฃ โฃ It requires structure, systems, and a roadmap to build an actual business.โฃ Not a liability that drains your bank account, steals your sleep, and eventually takes over your soul.โฃ โฃ My passion is working with founders to avoid expensive mistakes, save time and money, and move past the points where they feel completely stuck.โฃ โฃ People call it the boring stuff.โฃ I only see opportunities, connections, and better ways to build and run businesses. by @loacosta_
August was a mix of throwbacks, literally rolling up my sleeves for my clients, plenty of bachata, and endless working days fuelled by stubbornness and an unwavering belief that we can build better operations for others. Will repeat ๐Ÿ˜Ž They just love each other. Still trying to get jacked... Although 41 is approaching Salma being Salma I might have secretly been recording you ๐Ÿ‘€ New brand activation is coming ๐Ÿ˜Ž 1st time at Dubai Mall like in ages... 5 min to myself... Maybe 20 as per instructions. Getting the team train in Arabic. Somewhere in Bahrain ๐Ÿ‡ง๐Ÿ‡ญ 3 leches for the win ๐Ÿ™Œ๐Ÿป Golden hour... Need Salmon sperm ASAP, conscious of that one Bachatica that fuels my soul by @loacosta_
๐“๐ก๐ž ๐ฆ๐จ๐ฌ๐ญ ๐๐š๐ง๐ ๐ž๐ซ๐จ๐ฎ๐ฌ ๐ฌ๐ž๐ง๐ญ๐ž๐ง๐œ๐ž ๐ข๐ง ๐š ๐ ๐ซ๐จ๐ฐ๐ข๐ง๐  ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ: "๐ˆโ€™๐ฅ๐ฅ ๐ฃ๐ฎ๐ฌ๐ญ ๐๐จ ๐ข๐ญ ๐ฆ๐ฒ๐ฌ๐ž๐ฅ๐Ÿ"โฃ โฃ One frustration I keep seeing across almost every project I work on is founders complaining about their team members.โฃ โฃ Iโ€™ve even been asked if the solution is a complete cleanup: fire everyone and have a โ€œfresh start.โ€โฃ โฃ Itโ€™s not always the solution.โฃ โฃ But this is the wrong formula I keep seeing:โฃ โฃ Hire talent + drop them on the gym floor + expect them to read your mind + have no time to give clear direction because youโ€™re too busy solving problems = disaster & even more problems.โฃ โฃ When your main job as a founder should be:โฃ โฃ 1. Hire people who are better than you at the job.โฃ 2. Be clear on the expected outcome. Show them what high standards look like.โฃ 3. Build systems for leadership and accountability.โฃ 4. Get out of their way.โฃ โฃ The key is to invest enough time early so you can eventually detach from daily operations and trust your business to keep running without you.โฃ โฃ ๐ˆ๐Ÿ ๐ž๐ฏ๐ž๐ซ๐ฒ๐ญ๐ก๐ข๐ง๐  ๐Ÿ๐š๐ฅ๐ฅ๐ฌ ๐š๐ฉ๐š๐ซ๐ญ ๐ฐ๐ก๐ž๐ง ๐ฒ๐จ๐ฎ ๐ฌ๐ญ๐ž๐ฉ ๐š๐ฐ๐š๐ฒ, ๐ญ๐ก๐ž ๐ฉ๐ซ๐จ๐›๐ฅ๐ž๐ฆ ๐ข๐ฌ๐งโ€™๐ญ ๐จ๐ง๐ฅ๐ฒ ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐ž๐š๐ฆ.โฃ by @loacosta_

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