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Lucine Ayanian Arakeljan

@lucine_a

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Multidisciplinary Brand & Creative Director📍ZH🇨🇭
Founder @hayhay.concept
Fashion Director @emerging.talents.milan
Marketing @maremma.aviation.club

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Streetstyle report from Copenhagen Fashion Week @cphfw , now in print in October’s PASTAIGA @pastaiga_magazine , Latvia’s leading fashion magazine. 🇩🇰✨🇱🇻

Visuals by talented @kosyan.art who could capture amazing outfit details within only 2 days.

#cphfw26 #ss27 #pastaiga taken in Copenhagen, Dennmark by @lucine_a

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3 days ago

Paris, fashion, and a perfectly legitimate business trip.

#pfw #lucinesblogfrance taken in Paris, France by @lucine_a

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5 days ago

OMBRE fashion show bts @ombre_clothing_brand

Production: @emerging.talents.milan
Creative Producer: @tariel.bisharian
Fashion Director: @lucine_a
Beauty Director: @valeriaorlandoofficial using @vormakeup and @embryolisse_it
Makeup Team: @vor_academy
Hair Sponsor: @beautick_official
Key Hair Stylist: @beppedeliaofficial @serenacalvelli

Assistants: @missserra_ @katariinaseepter @yuliaisart @lubagilevich

Video: @foryoujustherman @alibiflm_com
Photo: @emotionshots

#EmergingTalentsMilan #ombrefashion #ETMSS27 taken in Milan, Italy by @lucine_a

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7 days ago

Since quite a few new people somehow ended up here lately 😅 I thought a little introduction might be useful.

What I do, why I’m always somewhere else, and most importantly, why I’m NOT your casting director 😂

Welcome to my slightly complicated professional life. taken in Milan, Italy by @lucine_a

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10 days ago

DO.

Really. That’s kind of my whole point here.

I’m constantly doing something - building projects, working on productions, travelling, meeting people, finding new brands, writing, creating, trying another idea. And I’ve realised that most of the good things that happened along the way happened because I did something first. Basically, sent the email, asked the question, went to the event, started the project, met the person, tried.

This video is honestly a VERY small peek into what I’ve been doing in Paris these days because obviously we forgot to film 90% of it 😂

But you get the idea.

Things happen when you do things. Very sophisticated advice, I know.🤪

#lucinesblogfrance taken in Paris, France by @lucine_a

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12 days ago

Black, gold and a very Schiaparelli-looking guest list.✨

#pfw #schiaparelli #kengharit #kengnamping #nampingster taken in Paris, France by @lucine_a

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15 days ago

Milan Fashion Week in 4 days: hectic schedule, production, shows, events, meetings, this and that… and somehow fitting it all in.

#mfw #lucinesblogitaly taken in Milan, Italy by @lucine_a

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15 days ago

ETM SS27 Fashion Presentation.

Brands:
Ara Motta, Artuyt, Dé Lanthe, Marie Massimo, Obora, Pas De Marque

A collective moment bringing together international designers, different creative visions and new perspectives at Residenza Vignale.

Partners:
Francesca Marchisio, Hanita, Laneus, Spazio Spiga

Video by Alibi FLM

Creative Producer: Tariel Bisharyan
Fashion Director: Lucine Ayanian
Beauty Director: Valeria Orlando using VOR Makeup
Makeup Team: VOR Academy
Hair Sponsor: Beautick
Key Hair Stylist: Beppe D'Elia

#EmergingTalentsMilan #ETMSS27 #MilanFashion taken in Residenza Vignale by @lucine_a

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18 days ago

Internet critique vs. reality is quite something.

Apparently they’re “too skinny, emotionless, miserable”… meanwhile, the models in question 😂💃 Amazing how confidently people diagnose strangers through a 10-second casting video that went viral.

@emerging.talents.milan / @ombre_clothing_brand 🫶 taken in Milan, Italy by @lucine_a

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19 days ago

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19 days ago

A little sneak peek from our Emerging Talents Milan presentation day ✨ Six international brands, new collections, beautiful details and the people behind them - all brought together in a more personal, up-close format. More from the day is coming soon.

Brands @aramottaofficial @artuyt.am @delanthecreations @mariemassimomilan @obora.womenswear @pasdemarque

Photo @caroline.pajak
Production @emerging.talents.milan
Beauty @valeriaorlandoofficial / @vormakeup
Hair @beautick_official
Fashion @lucine_a
Producer @tariel.bisharian
Assistance @missserra_ @yuliaisart @katariinaseepter

Partners @dna_madeinitaly @the_italianconnection @spaziospiga taken in Milan, Italy by @lucine_a

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21 days ago

Thank you to everyone who came to our casting today! 🖤

So many faces, so much energy, and now we’re officially getting ready for the new season. Excited for tomorrow’s presentation and, of course, our runway show days ahead.

See you backstage and on the runway. ✨

#emergingtalentsmilan #modelcasting taken in Milan, Italy by @lucine_a

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22 days ago