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Lucine Ayanian Arakeljan

@lucine_a

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Multidisciplinary Brand & Creative Director📍ZH🇨🇭
Founder @hayhay.concept
Fashion Director @emerging.talents.milan
Marketing @maremma.aviation.club

POSTS STORIES REELS TAGGED

big shades for the bright future ahead

@clarafayer
@veigamilano

@emotionshots
@emerging.talents.milan

the real treasure really is the friends we make along the way

one moment you are casting models and three minutes later running to a fashion presentation so fast that your flip-flop flies off your foot

@katstudiobrand
@themoire

little tiger called Palinka who made me laugh every morning before running to work

spectacular give me 14 of them right now

a quick side quest in between casting models, flip-flop flying and rushing to a fashion show

gorgeous talented stress-resistant women

a true Estonian expression of “I’m so happy I got this opportunity”

@milanfashionweek

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POV: you got invited to a secret kitchen society by @braunhousehold.ch

First row food

Great food. Great people

that’s what I call an interactive dinner

sharing the table with the fashion icon

A night of discovering the craft behind the plate and seeing everyday kitchen tools from a completely different perspective

good food is even better when shared with lovely people🤍

📸 @fussingerkaterina

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@emerging.talents. milan
Individual Fashion Show SS27
@ombre_clothing_brand
Producer and Art Director @tariel.bisharian
Fashion Director @lucine_a
Beauty Director @valeriaorlandoofficial using @vormakeup
Makeup team @vor_academy Personal assistant @maxleo70 @theinvisiblemua88 & @federicafaccioli_
@voracademy : Pro Mua @christin_make_up_artist Mua VOR Academy @giuliarinaldi_._ @mualessia_ @arianna_gallo96 @kamycelorio
A special thanks to: @onsitehmua
Key Hair Stylist @serenacalvelli
Hair team @beautick_official
Skincare partner @embryolisse.it

#vormakeup #voracademy #givelovefirst #ombress27

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For the @ombre_clothing_brand S/S 27 fashion show, produced by @emerging.talents.milan , makeup was never conceived as a simple exercise in color selection.
Every shade, every texture, and every level of intensity emerged from the meeting point between the Designer’s vision and an in-depth interpretation of the mood board, transforming the model’s face into a true extension of the creative narrative.
The goal was not merely to identify the colors that best complemented the model’s features. Instead, it was about selecting the tones capable of conveying a message, amplifying an emotion, and expressing an identity.🙏🫶🙏
In this process, makeup becomes a powerful tool of connection: between creativity and individuality, between image and perception, between aesthetics and well-being.
Because true visual impact is not achieved through color harmony alone. It emerges from the sense of balance created when colors, shapes, and the application process itself align with the essence of the project.
This is where beauty design moves beyond decoration and becomes an experience, helping to create a show that is not only seen, but also felt, experienced, and remembered.
The makeup application itself becomes an act of intention and awareness, translating the Designer’s vision into a visual language that enhances confidence, authenticity, and well-being.
“True beauty is not about choosing a color that suits us. It is about choosing a color that tells our story and brings a creative vision to life.”
#EmergingTalentMilan #OMBRESS27 #FashionShow #BeautyDirection #MakeupDesign ColorPsychology BeautyWellness RunwayBeauty FashionNarrative CreativeVision

"Beyond beauty, beyond color: makeup as a language of identity, well-being, and creative expression.”

@vormakeup @vor_academy @embryolisse_it

Valeria🌈🫶🌈

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Quiet luxury by MARIE MASSIMO @mariemassimomilan

No logos. No shortcuts.

Marie Massimo brings quiet luxury to Emerging Talents Milan through couture bags handcrafted by a single artisan from beginning to end.

French leather, jewelry-grade details and the Maison’s signature Intreccio come together in pieces shaped by time, precision and artisanal craftsmanship.

Luxury that doesn’t need to announce itself.

Photo Credits Anna Minaeva @emotionshots

#EmergingTalentsMilan #MarieMassimo #QuietLuxury #ItalianCraftsmanship #ETMSS27

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OBORA - 2nd SKIN @obora.womenswear

Scars become part of the silhouette.

For Spring 2027, Obora explores transformation through lace, transparency, raw edges and reconstructed materials - where fragility and strength exist side by side.

2nd SKIN turns the marks we carry into something to be seen, embraced and made precious.

Photo Anna Minaeva

Production: Emerging Talents Milan
Creative Producer: Tariel Bisharyan
Fashion Director: Lucine Ayanian
Beauty Director: Valeria Orlando using VOR Makeup and Embryolisse
Makeup Team: VOR Academy
Hair Sponsor: Beautick
Key Hair Stylist: Serena Calvelli

#EmergingTalentsMilan #Obora #2ndSKIN #ETMSS27

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@ombre_clothing_brand
One runway. 25 looks. A story that crosses borders.🤩🫶🤩
SS27 collection celebrates the meeting of cultures, the beauty of craftsmanship, and the freedom to express who we are.
A tribute to our roots. A celebration of creativity. A new chapter for OMBRE.

@emerging.talents. milan
Individual Fashion Show SS27
Producer and Art Director @tariel.bisharian
Fashion Director @lucine_a
Beauty Director @valeriaorlandoofficial using @vormakeup
Makeup team @vor_academy
Personal assistant @maxleo70 @theinvisiblemua88 & @federicafaccioli_
@voracademy : Pro Mua @christin_make_up_artist
Mua VOR Academy @giuliarinaldi_._ @mualessia_ @arianna_gallo96 @kamycelorio
A special thanks to: @onsitehmua
Key Hair Stylist @serenacalvelli
Hair team @beautick_official
Skincare partner @embryolisse.it @embryolisse

Many thanks to @foryoujustherman 🙏💜🙏

#OMBRE #MilanFashionWeek #MFW #SS27
#RunwayShow

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Opening for @ombre_clothing_brand ❤️
@rowmodelmanagement
#milanfashionweek

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MILAN, THIS WAS OUR MOMENT. 🇮🇹

One runway. 25 looks. A story that crosses borders.

Our SS27 collection celebrates the meeting of cultures, the beauty of craftsmanship, and the freedom to express who we are.

A tribute to our roots. A celebration of creativity. A new chapter for OMBRE.

To everyone who made this dream possible: THANK YOU.

#OMBRE #MilanFashionWeek #MFW #SS27 #RunwayShow

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Some Iconic looks
26 settembre 26
@emerging.talents. milan
Individual Fashion Show SS27
@ombre_clothing_brand
Producer and Art Director @tariel.bisharian
Fashion Director @lucine_a
Beauty Director @valeriaorlandoofficial using @vormakeup
Makeup team @vor_academy Personal assistant @maxleo70 @theinvisiblemua88 & @federicafaccioli_
@voracademy : Pro Mua @christin_make_up_artist Mua VOR Academy @giuliarinaldi_._ @mualessia_ @arianna_gallo96 @kamycelorio
A special thanks to: @onsitehmua
Key Hair Stylist @serenacalvelli
Hair team @beautick_official
Skincare partner @embryolisse.it

Ph @emotionshots

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From the runway in Milano. 🇮🇹

25 looks. One collection shaped by contrast — structure and fluidity, strength and softness, heritage and a contemporary point of view.

Each look carrying a piece of where we come from, while continuing to define where OMBRE is going.

OMBRE — Spring/Summer 2027

Accessoires @lamansionsecreta.co
Production: Emerging Talents Milan
Creative Producer: Tariel Bisharyan
Fashion Director: Lucine Ayanian
Beauty Director: Valeria Orlando using VOR Makeup and Embryolisse
Makeup Team: VOR Academy
Hair Sponsor: Beautick
Key Hair Stylist: Serena Calvelli

#OMBRE #OMBREinMilan #MilanFashionWeek #SS27 #mfw

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