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Maddy Fero | Founder, Boy Mom, Millennial(@maddyefero)'s profile avatar HD Profile

Maddy Fero | Founder, Boy Mom, Millennial

@maddyefero

5.2K
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467
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Documenting my life as a boy mom + founder
Probably hearing about race cars
Building @thelittleradthings @drinkraddy
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Little Rad Things just crossed $1M in sales. Three boys. My garage. No business background. And at literally every tournament, every practice, every hot afternoon at the park — I kept reaching for the same drinks I didn’t feel good about. Because nothing clean existed. Not for toddlers. Not for kids. Not for any of them. So I stopped looking and started building. Raddy. Clean kids’ electrolytes. No Red 40. No artificial dyes. No junk. Strawberry Lemonade. 28 sticks. Launching January 2026. Comment RADDY below and I’ll DM you first access. ⚡ taken in Grand Rapids, Michigan by @maddyefero
48
a month ago
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I have a spreadsheet of every kids’ electrolyte product on the market right now. Not one of them passed my test. My boys are in sports year round and I spent the last two years trying to find something clean enough that I’d feel good about giving it to them every single day. No artificial dyes. No sucralose. No sugar bomb hiding behind a cartoon mascot. Couldn’t find it. So I made it. It’s called Raddy. Clean electrolyte powder made for kids who actually move their bodies. It’s launching soon and early access goes to the people who actually show up before it’s out. Comment RADDY if you want in. I’ll reach out personally. #toddlermom #soccermom #baseballmom #toddler taken in Charlotte, North Carolina by @maddyefero
6
19 days ago
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My son asked to help me with content. He’s 6, was the inspiration to start this small business, and is the main reason I keep going. I’ve never realized how much of an impact it’s had on him until recently. He likes to ask what order number we are on, how many years I plan to keep the business, and if I’m the only employee (lol yes son). I’ve really been trying to be even more open about the challenges of growing a kids brand. I’ve literally made every mistake in the book. I’ve failed more times than I can count. But that’s not what Paxton sees, he just sees me working hard and wants to help and be like me. I wanted to share this video for two reasons. 1). So you can be inspired. Your kids watch you every day. Show them the amazing things you can accomplish! 2). With hopes this reaches more parents like me. Social media marketing is hard and it’s hard to find parents who care what they put on their children. I pray this video can reach someone who would love my business and what I stand for. ❤️ taken in Charlotte, North Carolina by @maddyefero
13
9 months ago
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Nobody posts about this side of launching a brand as a mom. You see the launch posts and the pretty product shots. You don’t see the label edits at 11pm or the samples packed while the kids finish homework. You don’t see the money going out months before a single order comes in. You don’t see the weekends you say no to. I’m sharing it anyway, because that’s the real version. Raddy is a kids’ electrolyte drink mix with Himalayan pink salt, sweetened with monk fruit, with no artificial dyes, and it launches November 27. Follow along, I’m sharing every step. Comment RADDY if you want to be first to try it. #motherhood taken in Charlotte, North Carolina by @maddyefero
2
16 hours ago
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Raising elementary-aged boys means I get roasted on a daily basis. This week alone, I was informed that I’m cooked. One of them is fully convinced the other team is still scared of him. And the rest of the week only got wilder from there. But my favorite was “Mom, when do all my Raddys come?” Buddy, you and me both. Raddy is a kids’ electrolyte drink mix with Himalayan pink salt, sweetened with monk fruit, with no artificial dyes, and it launches November 27. Drop the most unhinged thing your kid said this week. Comment RADDY if you want to be first to try. #motherhooodunplugged taken in Charlotte, North Carolina by @maddyefero
4
2 days ago
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Nobody warned me the hardest part of being a boy mom would be getting him to drink. When they were little, I thought the sleepless nights were the hard part. Then came the tantrums, the skinned knees, and the attitude. I handled all of it. What I could not crack was the water bottle that came home full after every practice. So I stopped fighting it and made something he actually asks for. Raddy is a kids’ electrolyte drink mix with Himalayan pink salt, sweetened with monk fruit, with no artificial dyes. Send this to a boy mom who gets it. Comment RADDY if you want to be first to try it. #motherhood taken in Charlotte, North Carolina by @maddyefero
14
3 days ago
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Part 2 of letting my kids judge my new product, and this time I asked them to sell it to you. After the taste test, they had a lot of opinions. So I handed them the mic. No script, no rehearsal, just my boys and a pink drink. Honestly, they might be better at marketing than me. Raddy is a kids’ electrolyte drink mix with Himalayan pink salt, sweetened with monk fruit, with no artificial dyes. Founding spots open November 27, and only 500 get the founding price. Comment RADDY if you want to be first to try it. #soccermom #toddlermom #baseballmom #toddler taken in Charlotte, North Carolina by @maddyefero
2
3 days ago
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Literally hiding the product from him. I’m not here to brag, but… Kids don’t do polite. If they don’t like something, you’ll know in about half a second. That’s exactly why they got the final say on every flavor I tested. Strawberry Lemonade is the one that made it past them. Raddy is a kids’ electrolyte drink mix with Himalayan pink salt, sweetened with monk fruit, with no artificial dyes. Founding spots open November 27, and only 500 get the founding price. Comment RADDY if you want to be first to try it. taken in Charlotte, North Carolina by @maddyefero
4
4 days ago
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What I thought running a business with kids would look like versus what it actually looks like. I pictured quiet mornings at a desk with a hot coffee. Instead, I answer emails with a kid on my lap and take calls from the sideline. Work-life balance turned into more of a work-life blender, and I’ve made peace with it. The part I didn’t expect is how much my kids would be part of it. They’re my toughest taste testers and my loudest cheerleaders. That’s why my second brand, Raddy, is built for them. It’s a kids’ electrolyte drink mix with Himalayan pink salt, sweetened with monk fruit, with no artificial dyes. Comment RADDY if you want to be first to try it. #motherhoodunplugged taken in Charlotte, North Carolina by @maddyefero
6
4 days ago
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What my kids think I do all day versus what I actually do. In their eyes, I drink coffee, stare at my phone(sometimes), and drive them everywhere. What they don’t see is the emails before carpool and the business calls from the pickup line. They definitely don’t know their favorite pink drink took me many flavors and months to get right. To them it’s just the drink mom makes. Honestly, that’s the best review I could ask for. Raddy is a kids’ electrolyte drink mix with Himalayan pink salt, sweetened with monk fruit, with no artificial dyes. Tag a working mom whose kids have no idea. Comment RADDY if you want to be first to try it. #motherhood taken in Charlotte, North Carolina by @maddyefero
7
5 days ago
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5 mistakes I’ve made starting a kids’ drink brand as a 36-year-old mom, and I’m only a month in. I built my first website from a template meant for a totally different product, then spent days rewriting every line. I shared a stat before I tracked down where it came from. I even set up my DM keyword with a typo, which is very on brand for a mom running on iced coffee. None of it stopped me, and every fix made Raddy better. That’s the part nobody tells you about starting something. Raddy is a kids’ electrolyte drink mix with Himalayan pink salt, sweetened with monk fruit, with no artificial dyes. Founding spots open November 27, and only 500 get the founding price. Comment RADDY if you want to be first to try it. #motherhoodunplugged taken in Charlotte, North Carolina by @maddyefero
4
6 days ago
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I scaled my first brand to over $1M from my garage, and now I’m doing it again. Little Rad Things taught me lessons I still use every single day. The biggest one was to start before I felt ready. The second was that customers will tell you exactly what to make if you ask them. The third was that posting something real beats waiting for perfect. I’m using every one of those lessons to build Raddy right now. It’s a kids’ electrolyte drink mix made with Himalayan pink salt and sweetened with monk fruit. Save this if you’re building something too. Comment RADDY if you want to be first to try it. #motherhoodunplugged #smallbusinessowner #smallbusiness taken in Charlotte, North Carolina by @maddyefero
15
7 days ago
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