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co-founder & ceo @get_joni
creator of BLEED🩸(📬 @amazon)
🇲🇽🇨🇦| mother | brand builder | sauna lover
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Hey friends. You are not a machine, go drink some water 💛 The struggle is real 🫣 by @makeher.co
9
3 days ago
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Don’t worry Canada, we’ve got you 💛🩸

Periods aren’t inappropriate, embarrassing or something we need to whisper about. They’re a normal part of life and we’re here to keep talking about them.

No more shying away, whispering or lowering our voices. Catch us making conversation about something so many of us experience - openly, loudly and unapologetically. Because once we do, maybe you’ll remember you can too. 

Period. taken in Canada by @makeher.co
6
5 days ago
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End of summer, hello Fall photo dump 🧡 by @makeher.co
3
8 days ago
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We’re incredibly honoured to be recognized with the CHFA Equity & Impact Award 🏆💛

From day one, joni has been about so much more than period care products. We’re here to help make period equity possible, working towards a future where access to period care is treated as a right, not a luxury. Because no one should be held back by their period.

That mission shows up in the products we create, the organizations and communities we partner with, the conversations we push forward and the way we continue to learn, listen and grow.

Thank you so much to @cahealthfood for recognizing this work and the impact we’re working to create. And thank you to every partner, organization, team member and member of this community who continues to move this mission forward with us.

There’s still so much work to do to for menstrual justice, and we’re proud to be continuing it together 🩸💛 taken in Toronto, Ontario by @makeher.co
15
8 days ago
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After many years of pitching, it was super fun to sit in as a judge for @startupcanada pitch finale in #victoria. Congrats to all the finalist and to @thesmartsipceo for taking home the $8500 prize 👏👏👏 taken in Vancouver Convention Centre by @makeher.co
9
11 days ago
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#CampBLEED at @cahealthfood 

Thanks to everyone who’s come by so far to learn about @get_joni, enjoy fireside chats and met our new Leakproof Underwear! 

Huge thank you to the best broker team a brand could have @lebeauexcel 💛

Stopping by the show today? Be sure to come visit us at Booth 1529 🩲🩸 taken in Toronto, Ontario by @makeher.co
26
13 days ago
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We love a good theme 😉 Welcome to #campBLEED at @cahealthfood 🩸 @get_joni team is 🔥 by @makeher.co
17
14 days ago
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Early ✈️ to Toronto 

If you haven’t yet listened to the @beyondaballot podcast, add it to your list. Seriously, it’s goooood content 👌 This live episode recorded tonight with the powerhouse Chief of Staff(s) for Michelle Obama, Kamala and Justin Trudeau is 🔥🔥🔥

Also. Elevator selfie stripes 😉 taken in Toronto, Ontario by @makeher.co
2
17 days ago
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15 hours in Toronto ✈️ 

Menstrual equity fund announcement and IRL meeting with joni’s newest team member 🙌

I’m so excited for the important impact that @wage_fegc and the menstrual equity fund is having on millions of Canadians across the country. Grateful for @rechie.valdez leadership because she knows first hand now important small businesses are to, not only the economic growth in Canada, but also the incredible impact on communities. When non-profits, small businesss and government come together - anything is possible 🔥 

The Menstrual Equity Fund pilot has:

* Delivered 124+ million free menstrual products through Food Banks Canada and its affiliated network across the country helping millions of Canadian. 

* Supported education and awareness work by six menstrual equity organizations, producing nearly 450 resources.

* Supporting the 1 in 6 Canadians who menstruate who experienced period poverty, rising to 1 in 4 among households earning under $40,000/year. 

Which means:

→ Fewer missed days of school and work. 
 → Less financial pressure on households.
 → More people able to manage their periods safely and with dignity.
 → 450 education + awareness resources created.

Based on @get_joni Cost of Silence report, dignity and affordability are two key areas: 

Dignity: 54% of menstruators lack confidence in public period infrastructure. 

Affordability: 48% of respondents had to choose between period products and basic needs like food, transportation, or utilities in the past year. 

So grateful to @wage_fegc @foodbankscanada @foodbanksmississauga and @peterfonsecamp plus the many non-profits, food banks, community organizations and advocates across Canada doing the work to make menstrual equity a reality 👏

Now more than ever we need a permanent fund. Canada has the opportunity to be a global leader in menstrual equity and, through the work of this pilot, the data shows it’s working to drive productivity, economic and social impact 💛 taken in Toronto, Ontario by @makeher.co
24
25 days ago
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Pumped for this whole event and the chance to moderate a panel of incredible women doing cool shit 🔥

If you’re in Calgary and need tickets, DM! 

💛💛 by @makeher.co
6
a month ago
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I blinked and suddenly it’s September - a photo dump edition 💛 by @makeher.co
4
a month ago
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Culture eats strategy. Every time.

You can have the sharpest strategy in the world, but if your culture doesn't back it up, you'll be fighting it every single day.

In this clip, we get honest about building culture on a fully remote team that's growing fast.

The wins you forget to celebrate because you're already onto the next thing. Remembering to actually have fun. And staying open when your team calls you out and says, "hey, we're not having enough fun here."

The box-checking, "great, what's next" energy is real for most founders. But we're human. Sometimes the bravest thing you can do is pause and celebrate how far you've come.

#FearlessEntrepreneur #CompanyCulture #RemoteTeam #Leadership #FoundersJourney #Entrepreneurship by @makeher.co
0
2 months ago
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