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@nxtstride

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🚀Sports agency empowering athletes to flourish
🌍 @worldathletics athlete representatives

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Crossing the line in style 🎥Time: 29:48 that's a wrap on London 10K!🎥: @saucony_eu #nike #sportsshoes by @nxtstride

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13 days ago

Podium finish for @seyfujamaal2000 and @oluwatosin240.0 at the Saucony @thelondon10k 2026 🏅What a race! Despite the warm conditions, Seyfu and Oluwatosin delivered a brilliant 1-2 finish on the podium!🥇 Seyfu — 29:48🥈 Oluwatosin — 29:49Great runs too from the rest of the training group:- Bobby Babaker — 31:49- Hashi — 32:17Brilliant team performance all round in the heat. Huge credit to everyone behind this. 👏#London10K #Saucony #Podium #running by @nxtstride

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13 days ago

New signing. We’re excited to announce that Seyfu Jamaal officially joins the SportsShoes x Nike Athlete in Residence Programme.Born in Ethiopia and now UK-based, Seyfu Jamaal is a World Athletics Refugee Team member and currently on the Refugee Olympic pathway for LA 2028. With PBs of 2:15 in the marathon, 29:12 in the 10k, and goals of breaking 29 minutes next, we’re excited to be supporting Seyfu at this point in his career.The season starts now. by @nxtstride

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a month ago

What it actually takes to run sub-30 for 10K. On paper, it looks simple — ten kilometres, under thirty minutes, three minutes per kay, give or take. In reality, it’s one of the most demanding thresholds in recreational running, because it doesn’t leave room to hide. Physiologically, sub-30 pace sits right at your lactate threshold, the point where your body produces lactic acid faster than it can clear it, and once you cross that line and hold it, every kilometre becomes a negotiation between your legs, your lungs, and your mind telling you to back off — most runners can sprint at that intensity, but almost none can sustain it for 30 minutes straight. To get there, you don’t just run more, you train smarter: interval sessions that teach your body to buffer lactic acid, tempo runs that stretch your threshold further each week, long runs that build the aerobic engine underneath it all, and recovery, sleep, and consistency — the boring stuff nobody posts about — done for months, sometimes years, before it ever shows up on a finish line. And on race day, none of that guarantees anything; you still have to hold your nerve when your legs start burning at 6K, resist the urge to ease off when your mind starts negotiating, and trust the training when everything in your body is asking you to stop. by @nxtstride

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9 days ago

Seyfu wins the Saucony London 10k 🥇 29:48 🚀⁣⁣Congratulations Seyfu and Oluwatosin 🥈 29:49 👏🏼🔥⁣⁣#Saucony10k #TheLondon10k #London10k #UKRunners by @nxtstride

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12 days ago

1 & 2 on the road🥇🥈@seyfujamaal2000 makes it 2 wins in 3 years @thelondon10k in 29:48@oluwatosin240.0 runs 29:49 in close second for a 25s PBOne second between them. Same squad, same podium, just like Brighton Half. Don’t sleep on these two.The work continues with Coach @phil_kissi and @sw11projectone by @nxtstride

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12 days ago

@seyfujamaal2000 has officially been signed by @nike x @sportsshoes Seyfu now sets his sights on the roads with upcoming 10K and half marathon races and we have no doubt he will continue to make his mark.Proud to have him represent our team at the highest level. The journey continues. 📹🎨: @nzz_6li #sw11projectone #takethenxtstride #nikeathlete by @nxtstride

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a month ago

This is the race calendar for SW11 Project One:- Saucony 10K. - Big Half. - Berlin Marathon.We’re still in the build, still training, still putting the work in every single day.Follow @sw11projectone for more content!The elite era starts now. #SW11ProjectOne #BerlinMarathon #BigHalf #Saucony10K #takethenxtstride by @nxtstride

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a month ago

All eyes on @thelondon10k. The team’s back on the roads next month.@seyfujamaal2000 won this race in 29:41 in 2024. This time he’s joined by @oluwatosin240.0 and @babaker.sm - all three lining up in the elite field.12 July.📸 - @grahamsmith_photo @sw11projectone by @nxtstride

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2 months ago

SW11 Project One is officially opening its doors.This is not a casual running club. This is a performance environment built around athletes who are hungry, committed and ready to compete at a high level. Based in Battersea, South West London, coached by Olympic coach Phil Kissi MBE and supported by World Athletics licensed representative Ayo Dada through Nxtstride.We are looking for men and women who have the times or the clear potential to hit them. PBs from the last two years preferred. If you’re on the trajectory, we want to hear from you.There will be a trial period. A chance for us to get to know you, and for you to get to know us. Because times alone don’t build a team. The right people do.Swipe to see the standards. DM us your PBs to get started.📸:@____dnny____&@grahamsmith.photo📍 SW11, Battersea, London#SW11ProjectOne #LondonRunning #EliteRunning #RunningCommunity #marathontraining by @nxtstride

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2 months ago

Three weeks ago, 80% of this team crossed the finish line at the London Marathon. We’ve reflected, recovered, and now it’s time to build again.SW11 Project One is not a running club. It’s a serious training environment built around athletes who want to compete at a high level. Based in Battersea, South West London, we train athletes running 2:15 marathons, sub-14 5ks and sub-30 10ks. The standard is real and the ambition is higher.But what makes this group different isn’t just the times. It’s the culture. Discipline without ego. Elite without exclusivity. Everyone here is working towards something, and everyone here is expected to bring that same energy to every session.We are now opening spots for serious runners who are ready to train at that level. If you’re hungry, committed, and willing to respect the team and the process, this is the environment for you.What you get when you join: - Olympic level coaching from Phil Kissi MBE - World Athletics licensed representation through Nxtstride - A genuine high performance training group in London 📍Based in Battersea, training across South and West LondonDMs are open. Drop your PB in the comments or reach out directly.📸:@grahamsmith.photo#SW11ProjectOne #LondonRunning #EliteRunning #MarathonTraining #takethenxtstride by @nxtstride

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2 months ago

Behind every PB, there’s someone who believed before the race was even entered.At SW11 Project One, that’s Phil Kissi MBE and Ayo Dada.Phil is our Head Coach and an Olympic endurance coach who trained under British athletics legend Frank Horwill. He’s developed athletes to national and international level, with several going on to represent England and Team GB. But what makes Phil different isn’t just the knowledge, it’s the standard he holds. Honesty. Humility. Commitment. He doesn’t just coach your sessions. He builds you as an athlete and as a person. His door is always open, and he gives everything to every athlete who gives everything to the process.Ayo is our Team Manager and a World Athletics licensed athlete representative. As founder of Nxtstride Sports, he handles everything off the track: representation, race planning, career development, and making sure every athlete in this group has access to the opportunities they deserve. With over a decade in the sport, he understands what athletes actually need. And just like Phil, he’s always available.Two people. One standard. And a genuine commitment to every athlete in this group.This is what SW11 Project One is built on.#SW11ProjectOne #LondonRunning #EliteRunning #RunningCoach #AthleteDevelopment📸: @grahamsmith.photo & @adrianvarzaru by @nxtstride

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2 months ago