Posted On: July 11th 2020, 10:21 pm
The Etch A Sketch toy was invented in the late 1950s by André Cassagnes an electrician with Lincrusta Co, who named the toy L'Écran Magique (The Magic Screen). In 1959, he took his drawing toy to the International Toy Fair in Nuremberg, Germany. The Ohio Art Company saw it but had no interest in the toy. When Ohio Art saw the toy a second time, they decided to take a chance on the product. L'Écran Magique was soon renamed the Etch A Sketch and became the most popular drawing toy in the business. After a complex series of negotiations, The Ohio Art Company launched the toy in the United States in time for the 1960 Christmas season with the name "Etch A Sketch". Ohio Art supported the toy with a televised advertising campaign.
Now
@spinmaster owns the rights to the
#etchasketch and all its glory.
The EAS community is my favorite group of creative humans. Thank you all for making this years anniversary special admits the realities we all are experiencing. Art is a wonderful way to bring peace and love as well as inspire those around us!
I couldnt tag
#redframeetches or
#deborahsalebutlerHappy 60th Anniversary of Etchasketch!