Missing People

Missing People’s Based on a True Story campaign uses the public’s interest in true crime to make an important point: these stories aren’t entertainment. They’re real people, and real families still waiting for answers.

This campaign is about shifting how we talk about missing people and standing with the families behind every disappearance.

At the centre is our new Responsible Narratives charter — a commitment to engaging with these stories responsibly and respectfully.

Learn more about the campaign and sign the pledge via the ‘Based on a true story’ link in our bio.