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Posted On: June 30th 2026, 09:18 am
@shwungdrinks rebranding by @fcklck.studio won Gold at the Creative Belgium Awards 2026.
Shwung, a brand of alcohol-free wine alternatives, came to FCKLCK.STUDIO after a forced name change from SOBR. Rather than only designing labels, they tackled a deeper question: how do you sell something that is not wine, as wine? By developing a phonetic naming system and identity rooted in wine conventions, they created a brand that sounds, reads, looks, and behaves like wine, without ever claiming to be it.
Creative Belgium Awards 2026
GOLD, Design
Watch the full case on our Brave Little Belgium website via link in bio.
#bravelittlebelgium
Shwung, a brand of alcohol-free wine alternatives, came to FCKLCK.STUDIO after a forced name change from SOBR. Rather than only designing labels, they tackled a deeper question: how do you sell something that is not wine, as wine? By developing a phonetic naming system and identity rooted in wine conventions, they created a brand that sounds, reads, looks, and behaves like wine, without ever claiming to be it.
Creative Belgium Awards 2026
GOLD, Design
Watch the full case on our Brave Little Belgium website via link in bio.
#bravelittlebelgium
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