Luke Norrad

Here is a better look at the three rough logotype concepts I presented for Montreal-based @camsdejeuner .

In hospitality branding I will often explore script lettering because their warmth and expressive personality lend themselves well in the setting. In this case where the name is short however, I preferred the look of the heavy geometric block letters with tight spacing (and so did they!)

You can see more about this project in my last post 🌞

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