Instagram story viewer> @pcpr_communications> Posts

PCPR COMMUNICATIONS

@pcpr_communications

6.7K

followers

3374

following

Visibility Strategist positioning leaders & brands to be seen w/ authority & influence • 2025 Hall of Fame Inductee • Founder: @phylliscaddell

POSTS STORIES REELS TAGGED

Download All

The @carhartt Apparel Lab at @plcdetroit is making news!

CARHARTT & PLC DETROIT INVEST IN THE CITY’S NEXT GENERATION OF HARDWORKING CREATIVES

The new Carhartt Apparel Lab connects students with hands-on design experience, professional resources and direct access to the apparel industry.

Thank you, @clickondetroit for covering the new space.

#PLCDetroit #Carhartt #ApparelDesign #Detroit #HBCU by @pcpr_communications

15

3

13 days ago

@iamaprilwalker could have held onto the moment. No one would have questioned it.

The Walker Wear founder had received the Trailblazer Award at the seventh annual national Black Footwear Forum, an honor befitting a woman whose vision helped shape streetwear before the industry had a name, a global market or much room for Black women.

Yet, by the close of her conversation with fellow pioneer Maurice Malone, Walker had placed flowers in his hands and given him the award.💥 Read the article at @womenfortheculture www.womenfortheculture.com

#AprilWalker #BlackfootwearForum #MauriceMalone #Trailblazer #PLCDetroit by @pcpr_communications

20

4

13 days ago

Pensole Lewis College of Business and Design (@plcdetroit), Michigan’s only HBCU and the nation’s only design-focused HBCU, and @carhartt @carharttdetroit, the family-owned workwear company founded in Detroit in 1889, celebrated the opening of the Carhartt Apparel Lab with a ribbon-cutting ceremony Monday, Sept. 21, at PLC.
⭐️Check out my Detroit Metro Times article at @metrotimes.

📸: @liliadrianaknox
👩‍💻: @phylliscaddell

#Carharrt #PensoleLewis #PLCDetroit #DesignApparelLab #HBCU Detroit by @pcpr_communications

14

3

17 days ago

The seventh annual National @blackfootwearforum (BFF) presented by Pensole Lewis College of Business and Design (@plcdetroit) and Footwear Distributors and Retailers of America (FDRA) @fdra1944 concluded its four-day gathering in Detroit, Michigan at PLC Detroit, bringing together footwear professionals, designers, students, creatives, executives, cultural leaders, activists and celebrities.

This year’s theme, “ROOTED in commUNITY,” resonated throughout the main-stage conversations and breakout sessions, making one thing clear: BFF is about far more than footwear.

⭐️Did you stop by the @ehbcuofficial booth? eHBCU is a digital portal and consortium featuring partners like Alabama State University, Delaware State University, Pensole Lewis College, and the Southern University System, offering online degrees, certificates, and healthcare/IT training.

Until next time🫡
I LOVE WHAT I DO!💜
#BlackFootwearForum #PLCDetroit #FDRA #RootedincommUNITY #IndustryHomecoming by @pcpr_communications

21

3

23 days ago

Thank you, @kahnsantoridavison for the @metrotimes feature! There were so many news angles that came out of the 7th annual @blackfootwearforum at @plcdetroit!

“I see Mario Woods get killed in San Francisco, I see Alton Sterling get killed in Baton Rouge, I see Philando Castile get killed in Minnesota,” he said. “And now with the learning and knowledge that I have, I have a choice of do I know this and understand it and do nothing? Or do I actually practice the person I said I am, and go out and take action?”

“The Kaepernick and Hill conversation was preceded by a talk between fashion designer @iamaprilwalker and Detroit native fashion designer @mauricemalone. Malone talked about his journey becoming Detroit’s most notable streetwear designer and also a promoter of 90s Detroit hip-hop.”

⭐️Go to @metrotimes for the full article.⭐️

I LOVE WHAT I DO!💜
#BlackFootwearForum #PLCDetroit #Design #HBCU #Detroit by @pcpr_communications

8

0

25 days ago

Thank you, @urbanmagazine, for featuring this powerful conversation with Colin Kaepernick and Jemele Hill at @plcdetroit during the @blackfootwearforum.

“…the discussion also offered another way to think about being “Rooted in commUNITY”: Sometimes community is about who stands with you. Sometimes it is about who you choose to stand for.”

⭐️Full article: 🔗IN BIO⭐️

I LOVE WHAT I DO!💜
#blackfootwearforum #pensolelewiscollegeofbusinessanddesign
#FDRA #design #HBCU by @pcpr_communications

8

2

25 days ago

At @plcdetroit during the seventh annual National @blackfootwearforum, @wwd writer Jaden Thompson @jadensinclaire sat down with cultural architect, entrepreneur, educator and author @iamaprilwalker—the first woman to help shape what is now a more than $371 billion global streetwear industry.

They discussed Walker’s forthcoming book, ownership and her journey building a business as a Black woman. Walker was also honored with the BFF Trailblazer Award!

Fun fact: In 2025, Pensole Lewis College of Business & Design (PLC Detroit) honored Walker with the April Walker Apparel Design STU/DEO in her honor.

⭐️ The annual National Black Footwear Forum is presented by Pensole Lewis College of Business & Design and the Footwear Distributors and Retailers of America @fdra1944.

Thank you, @jadensinclaire Jaden Thompson & WWD, for supporting BFF and highlighting April Walker’s remarkable journey and impact.

⭐️Read the WWD article:
🔗 in BIO

I LOVE WHAT I DO!💜 by @pcpr_communications

433

113

a month ago

THANK YOU, @fox2detroit for your support.
The seventh annual National @blackfootwearforum (BFF) presented by Pensole Lewis College of Business and Design (@plcdetroit) and @fdra1944 Footwear Distributors and Retailers of America (FDRA) concluded its four-day gathering in Detroit, Michigan at PLC Detroit, bringing together footwear professionals, designers, students, creatives, executives, cultural leaders, activists and celebrities.

This year’s theme, “ROOTED in commUNITY,” resonated throughout the main-stage conversations and breakout sessions, making one thing clear: BFF is about far more than footwear.

⭐️One of the forum’s defining moments came when former NFL quarterback and activist COLIN KAEPERNICK @kaepernick7 and Detroit native and award-winning journalist @jemelehill JEMELE HILL took the stage for a candid conversation centered around Colin’s new book The Perilous Fight—his journey, activism, the personal and professional consequences of standing firm in his beliefs and more.

#BlackFootwearForum #PLCDetroit #FDRA #rootedincommUNITY by @pcpr_communications

7

6

a month ago

So, this happened at the seventh annual @blackfootwearforum at @plcdetroit!

DMC of the iconic Run-DMC was exceptional. Through powerful storytelling, he shared his journey, his dreams and thought-provoking lessons that kept the audience engaged from beginning to end.

All in the name of commUNITY! #blackfootwearforum #plcdetroit #DMC #Detroit #commUnity ✏️👟💜🎤 taken in Detroit, Michigan by @pcpr_communications

11

2

a month ago

PRTIP ✨Sometimes the smartest PR move is to WAIT. If the angle feels forced, the timing is wrong, the news cycle is dominated by something bigger, or you don’t have enough substance to make the media care, pitching just to pitch can HURT more than HELP.

The media remembers publicists who bring them relevant, credible stories. If you send everything, eventually nothing feels important.

It also means protecting your client. Not every trending conversation needs their opinion. Not every controversy deserves a response. Not every accomplishment warrants a press release.

✨The PR lesson: Knowing what to pitch is a skill. Knowing when to pitch is strategy. Knowing when not to pitch is judgment.
#PitchingSkills #Substance #Timing #Strategy #pcprrocks™️ taken in Los Angeles, California by @pcpr_communications

10

2

2 months ago

This post was inspired by @alvinvwilliams who is always on the cusp of what’s next!
VERTICAL SERIES is more than a new entertainment format. It’s becoming a powerful public relations tool.

As communicators, we’re always looking for better ways to tell stories that build awareness, deepen engagement and keep audiences coming back. That’s exactly what vertical series has the potential to do.

Think about it.💭

🧐Every episode creates a new opportunity for media outreach.

🧐Every character introduces another story angle.

🧐Every storyline fuels interviews, behind-the-scenes content, opinion pieces and social conversations.

Instead of a single moment of visibility, brands and creators have the opportunity to sustain attention over weeks or even months.

The best PR campaigns don’t just announce something.They give people a reason to keep paying attention.

VERTICAL SERIES is expanding what’s possible through strategic storytelling.

#VerticalSeries #PublicRelations #StrategicCommunications #Storytelling #pcprrocks™️ by @pcpr_communications

16

4

2 months ago

REPURPOSING CONTENT is LIKE EATING LEFTOVERS. It’s always better the next day!

Repurposing content adds value and life to the initial content. There’s always a chance your first post or blog won’t get as many views as you wanted.

To have a farther reach the second time around, here are a few ideas:

1️⃣Repost and re-promote evergreen content to social media.
2️⃣Choose a list post that you’ve created and make each item on the list into a post of its own.
3️⃣Collect past posts and create a collage.
4️⃣Expand social media posts into blogs.

Reformatting content allows it to be used for different mediums which means it will appeal to various audiences broadening your reach.

◾Turn an IG Live into a YouTube video.
◾Expand your existing content into an ebook.
◾Convert social media posts into a podcast series.
◾Convert your blogs into a video series.

Repurposing content allows you to save time, reach a broader audience, and get the most value out of each fresh piece you create.
.
.
.
#repurposecontent #evergreen #convert #content #pcprrocks™️ by @pcpr_communications

6

3

2 months ago