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Rossella Petta

@rosspetta

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📍 Edinburgh / Milan
🪩 Ex Brand & PR @thehoxtonhotel
◾️ Creative founder @petta_studios
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Petta_Studios: a culture-led creative studio working across ideas, people and places. Creative direction, brand strategy, launches, partnerships, visibility and community. taken in Edinburgh, United Kingdom by @rosspetta
11
8 months ago
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Some news from me 💌 I’m going freelance. After years working across hospitality, culture, and brand, it feels like the right time to do things my way. I’ve always cared about creating work that feels culturally relevant and genuinely connected to the people around it. I’ll be focusing on creative direction, culture-led projects, experiences, and building meaningful visibility by bringing the right people together in the right way, mostly within hospitality and lifestyle. Let’s chat. taken in Edinburgh, United Kingdom by @rosspetta
65
9 months ago
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I’ve been working on this project for almost two years and it’s finally here 🥹@thehoxtonhotel - welcome to Edinburgh 🏴󠁧󠁢󠁳󠁣󠁴󠁿 📸 @heikoprigge @aimecreativestudios #Edinburgh #hotels #edinburghscotland #scotland #hotelier #travel #hospitality #foodanddrink #hoxton #thehoxtonhotel #ennismore #travelling #lifestyle taken in The Hoxton, Edinburgh by @rosspetta
110
a year ago
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A little dinner we put together for @pocca_uk bringing Edinburgh’s food and creative community together for a proper introduction to the brand. From guestlist strategy and PR outreach to event production, the idea was simple: get the right people in the room, create a good experience and let the conversations happen naturally. Focaccia and Negronis helped, obviously. Guestlist curation, PR & event production by @petta_studios Photography by @nathinze Design by @s_and.co taken in Edinburgh, United Kingdom by @rosspetta
2
3 days ago
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Chaos lately 🍂 @ottolenghi_edinburgh launch 🚀 The man himself @ottolenghi 👏 @aubinandwills x @scotsmanpicturehouse what a great collab bringing fashion and cult films together 🍿 @scotsmanpicturehouse cute as always 🎟️ A new hat for my collection 🧢 @aubinandwills @jestrider thank you for having us 🫶 Just a everyday view from a double-decker bus 🚌 @petta_studios keeps growing, moving, shaping new things 🎥 New specs @meller 🤓 Mile Yard breakfast preview at @stay_hush_uk Caffeinated ☕️ @whirlybird_edinburgh for dinner on a school night 🥂 Glorious Edinburgh ☀️ @cardinal.scot for lunch with my girl @hannahfairgrieve 🫶 @cardinal.scot @tomasgormley this salad was special 🥗 Shooting, shooting, shooting @nathinze 📸 @haze.shore @browns.leith on a regular basis 🗓️ taken in Edinburgh, United Kingdom by @rosspetta
3
17 days ago
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Introductions are boring, so here’s the useful bit. I’m Rossella, and through Petta Studios I work on launches, creative campaigns, shoots and events - from hotel openings to fashion launches and moments that bring people together (often over drinks and a tasty bite). If you’ve got a project you need a hand with, or you’re a creative who fancies connecting, come say ciao! hello@pettastudios.com or DM Photography @nathinze taken in Edinburgh, United Kingdom by @rosspetta
36
20 days ago
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Been busy making things happen. Launch event and visibility strategy for @emilymillichip PAGAN collection, followed by a fashion shoot with @nathinze and @jonathandoku Then back to @stay_hush_uk for F&B content and creative direction - new menus, breakfast at Mile Yard and focaccia at @pocca_uk A bit of what we do: launches, PR, creative direction, content and partnerships. #creativedirection #brandstrategy #photoshoot #content #creativestudio taken in Edinburgh, United Kingdom by @rosspetta
5
a month ago
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Back to school 📚 taken in Edinburgh, United Kingdom by @rosspetta
4
a month ago
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Today we launch PAGAN - the latest collection from Edinburgh designer @emilymillichip shaped by almost two decades of summers spent working in Scotland’s potato fields. That rhythm of physical work, repetition and space to think informs a more material-led approach to fashion. Created in collaboration with @s.k.works , @akvile.su @biscocho_ceramics and Jaap Prins, and launched with support from @arbikiedistillery @nauticusbar @motherroot and @bruh.snacks PAGAN 11–13 September @traade_space , Portobello Part of @artwalkweekends taken in Edinburgh, United Kingdom by @rosspetta
5
a month ago
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Sottosopra taken in Rocca Imperiale by @rosspetta
10
2 months ago
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Today, @stay_hush_uk officially opens. Proud to have helped bring it to life through creative direction, partnerships, PR, launch strategy and community building. Alongside an incredible mix of partners including @s_and.co @nathinze @archie.worth @stackmagazines @obadiahcoffeeroasters @pacecommunity_ and many more. Exactly the kind of projects we love making happen. Photography by @nathinze taken in Edinburgh, United Kingdom by @rosspetta
10
3 months ago
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Puglia • Basilicata • Calabria 🍋 taken in Italy by @rosspetta
5
3 months ago
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