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Consulting + Advisory to online experts scaling to 7-fig per year, specialising in leveraged personal branding, AI and email marketing by @tom__youngs
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Follow + Comment "OLLIE" to watch the full breakdown of his $73k/m business

Ollie had already built a 70k business before he met me

He hated every day of it

Five or six coaches on the team

People selling for him

Margins on the floor

The ball getting dropped left, right and centre

He was so done with it he was actively stripping the business back

By the time he messaged me he was down to 20-25k a month

18 months later he did 93k USD in his best month

Floats between 50 and 60k

Same guy

No sales team

No sales calls

But here's the line that actually matters to me

He said he loves his business now

Before, he dreaded opening the laptop to find out what mess he was walking into

Now he's buzzing to get to work

That's the whole point of this

A bigger month isn't the win

A business you're happy to wake up to is the win

We only work with a handful of six-figure online experts each month

If you want to see how it works, DM me 77

Follow + Comment "OLLIE" to watch the full breakdown of his $73k/m business

👉 Coach, consultant or education expert looking to scale? Let's connect:
1️⃣ Follow me for daily tips on monetizing your high-ticket business
2️⃣ Private Message me "77" to learn about our private mentorship and accelerator to hit your next $20k/m goal
3️⃣ Comment "OSF" for a free training on our One Simple Flywheel™ Growth System by @scale20_
8
2 months ago
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Follow and Comment "FRED" and I'll send you his full business breakdown

before he joined Tom and Scale20, Fred ran a 200k a month business
14 staff
a sales floor
heavy ad spend
the whole factory
and he hated it

Then he joined Scale20 to work alongside me, and he really simplified things
no sales team
just a game plan and a guy in his corner

now? 92k record months
higher profit
no calls

his words....

it means more to me making 40 grand a month without calls
than 200 grand a month hating my life

I wake up every day grateful
and I'll never take that for granted

Follow and Comment "FRED" and I'll send you his full business breakdown

👉 Coach, consultant or education expert looking to scale? Let's connect:
1️⃣ Follow me for daily tips on monetizing your high-ticket business
2️⃣ Private Message me "77" to learn about joining @scale20_ 
3️⃣ Comment "OSF" for a free training on our One Simple Flywheel™ Growth System by @scale20_
45
3 months ago
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Follow & Comment CONVERT to get the full content framework

a year ago Ben messaged me with his finger hovering over the buy button

he was miserable

he had a funnel
making about 20 grand a month
spending four to five grand a month on ads
paying an appointment setter and a closer out of his profit
calendar full of calls

the business felt heavy and stressful
just a neverending cycle of spend more, book more, manage more

so he took the leap and we got to work

12 months later he had a record month
$88,000
about 188x return on ad spend
he spent around $350 on ads
and zero sales calls

all I did was help him build a brand instead of a funnel

that's what we do @scale20_ 

Follow & Comment CONVERT to get the full content framework

👉 Coach, consultant or education expert looking to scale? Let's connect:
1️⃣ Follow me for daily tips on monetizing your high-ticket business
2️⃣ Private Message me "77" to learn about our private mentorship and accelerator to hit your next $20k/m goal
3️⃣ Comment "OSF" for a free training on our One Simple Flywheel™ Growth System by @scale20_
160
3 months ago
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Comment “VIEWS” and I’ll send you the free 23 min breakdown

Views are vanity, hours are cash... 

Over the past 2 years we’ve collected 182,500+ data submissions from multi-6 and 7-fig business coaches 

One metric sits closest to cash-in-the-bank 

Not followers
Not views
Not even leads
Time-Under-Attention 

Here’s why... 

BELIEVERS are buyers

Long form is the only format where you’ve got enough time to actually shift a belief 

Shift the belief, and the DM arrives pre-sold 

That’s how we did $194k in new biz last week without a single sales call 

And it’s how Richard went from sub-300 view jail to a 72.7x outlier in 4 days 

Zero editors, zero team, zero script, less than 3h a week from idea to uploaded

Comment “VIEWS” and I’ll send you the free 23 min breakdown by @scale20_
15
19 hours ago
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Follow & Comment VIEWS to get the full 23 minute YouTube breakdown

If you're stuck in YouTube view jail, this is for you

The biggest dudes in the world tell you to give away everything

They never tell you what everything means

If I give it all away, why would anyone buy?

You give everything, but you don't give all of it

Public content is the ideas, what to do, and the insights, why to do it

Private content is the implementation, the how

Playbooks, checklists, swipe files, templates, and me on the tools showing my members the whole workflow

Ideas and insights go public

Implementation stays private

Follow & Comment VIEWS to get the full 23 minute YouTube breakdown

👉 Coach, consultant or education expert looking to scale? Let's connect:
1️⃣ Follow me for daily tips on monetizing your high-ticket business
2️⃣ Private Message me "77" to learn about our private mentorship and accelerator to hit your next $20k/m goal
3️⃣ Comment "OSF" for a free training on our One Simple Flywheel™ Growth System by @scale20_
5
2 days ago
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Comment “LTV” and I’ll send you a free 40 min training video where I break down the 10 projects we’ve implemented so you can also double your LTV

How I’ve doubled my LTV in 12 months to collect $1.1m with fewer clients than ever:

We’ve doubled the business, yet work with fewer clients than ever, with over 95% renewal

Clients have renewed for their 3rd year with us, and we’ve got old ones now returning....which is sick

You need to stop chasing new clients and  do better for longer with the ones you have...

“Yeah but you’ve got a big team!”

Nope, I don’t have a single CSM

What we’ve done is built systems and implemented 10 key client success projects we highlighted at the start of the year

We’ve finished implementing, so here are our biggest lessons...

Tattoo this on your forehead:

“Clients leave when they run out of future”

They don’t leave because the value dried up

They leave because they can’t see what’s next

So how do we do that?

Here’s the bit that keeps them....

Every hill has a dragon

Get to the top of one and there’s a bigger one on the next...

Your job is to point at the next dragon before they’ve killed this one

Your job is to remind them that the battle might be won....but the war continues...

That’s the whole game

Retention is a vision setting problem

Your clients need a road they can see ahead 

Milestones they can feel - a clear Roadmap to follow

Wins named weekly - our Monday Wins submission maintains the feeling of momentum

Comment “LTV” and I’ll send you a free 40 min training video where I break down the 10 projects we’ve implemented so you can also double your LTV by @scale20_
42
8 days ago
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Follow & Comment DREAM to get the full 31 minute brand breakdown

I've been to masterminds where the whole welcome is a name tag on a lanyard

If you run a mastermind, a retreat or any offer with an arrival moment, this is where you're leaving it on the table

One of them, the welcome was a sticker

A sticker

So when we ran ours, guests arrived to a tote bag branded for that event, not for Scale20

A notebook matched to it

A disposable film camera so they could shoot the week and we'd develop it for them

A handwritten note card with the itinerary, one per person

And the Scale20 carabiner, which members add a new lanyard to every time they hit a milestone

I'm into hiking, so to me a carabiner means support

At the end of the week I asked everyone what they'd remember

So many of them said the welcome packs

Because walking into that bedroom on day one, they got slapped with a feeling

These people care about detail

And if that's the detail they care about for a welcome pack, the rest of the week is going to be incredible

It was

Follow & Comment DREAM to get the full 31 minute brand breakdown

👉 Coach, consultant or education expert looking to scale? Let's connect:
1️⃣ Follow me for daily tips on monetizing your high-ticket business
2️⃣ Private Message me "77" to learn about our private mentorship and accelerator to hit your next $20k/m goal
3️⃣ Comment "OSF" for a free training on our One Simple Flywheel™ Growth System by @scale20_
3
9 days ago
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Follow & Comment DREAM to get the full 31 minute brand breakdown

Three years ago I was running an agency doing $50,000 a month

And I was four months late on rent

If you're an expert who looks successful on paper and is privately underwater, this one's for you

Stressed beyond belief

Losing my hair

I'd walk into a shop not knowing whether the card was going to go through

A lot of the time it didn't, so I walked back out with no food

For a few months I lived on bread and soup

Four years before that I'd quit my job as a funnel analytics consultant and taken about 30 grand of loans from Virgin Startups

Rinsed the whole thing in a few months

No clue what I was doing, no product that sold, 30 grand in debt

Last year I paid it all off and had my first seven figure year

Six months ago I got invited to Richard Branson's private island

In six weeks I'm going

Which means in six weeks I'll be shaking the hand of the guy I took that loan from, back when I had a dream and pissed it all away

Three years ago I was dead broke

Now I'm sat in Munich, having driven my own Porsche back from a week in my favourite place on earth with my clients

Follow & Comment DREAM to get the full 31 minute brand breakdown

👉 Coach, consultant or education expert looking to scale? Let's connect:
1️⃣ Follow me for daily tips on monetizing your high-ticket business
2️⃣ Private Message me "77" to learn about our private mentorship and accelerator to hit your next $20k/m goal
3️⃣ Comment "OSF" for a free training on our One Simple Flywheel™ Growth System by @scale20_
6
11 days ago
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Follow & Comment DREAM to get the full 31 minute brand breakdown

There's a reason Jesus taught in parables

If you're an online expert whose content is all frameworks and tips, this is the layer you're missing

Story is how the brain learns and how it remembers

There are three stories that build a brand

Your origin story, where this thing actually came from

Think Batman, think Superman

You're the superhero of your own movie

Your transformation story, the point A to point B you take people through

The better you can say that out loud, the faster someone decides you're the one who can guide them

Then your clients' journeys, the case studies

That third one is carrying all the weight right now

Trust is at its absolute lowest, and proof is the only defensible thing left

Go and look at my channel

It's overflowing with receipts

Case study breakdowns, audits, people I've taken to seven figure years, 30k months, 40k, 60k, 80k

So the question back to you is a simple one

Are you stacking enough proof?

Follow & Comment DREAM to get the full 31 minute brand breakdown

👉 Coach, consultant or education expert looking to scale? Let's connect:
1️⃣ Follow me for daily tips on monetizing your high-ticket business
2️⃣ Private Message me "77" to learn about our private mentorship and accelerator to hit your next $20k/m goal
3️⃣ Comment "OSF" for a free training on our One Simple Flywheel™ Growth System by @scale20_
3
12 days ago
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Follow & Comment DREAM to get the full 31 minute brand breakdown

My mission isn't to become a billionaire

If you're a coach or consultant doing $10-30k a month, this is the bit you've probably never written down

My mission is to build a business around constraints

Maximum blank space in the calendar

Maximum time inside the thing I'm actually good at, which is making content

Then build everything else inside those limits

The other half of it is getting clear on what you hate

I used to be a funnel analytics consultant

Hours a day on Zoom, hunting for cracks in big brands' funnels

Then I ran my own business on sales calls

On Zoom all day

It sucked

So now I spend my time outside

20,000 steps a day

Two hours in the gym most days

I maximised my business to minimise the things I fucking hate

Follow & Comment DREAM to get the full 31 minute brand breakdown

👉 Coach, consultant or education expert looking to scale? Let's connect:
1️⃣ Follow me for daily tips on monetizing your high-ticket business
2️⃣ Private Message me "77" to learn about our private mentorship and accelerator to hit your next $20k/m goal
3️⃣ Comment "OSF" for a free training on our One Simple Flywheel™ Growth System by @scale20_
3
13 days ago
Download
Follow & Comment DREAM to get the full 31 minute brand breakdown

I'm filming this on a Tuesday afternoon with a beer in a park in Munich

If you're a coach or consultant doing $10-30k a month, this is the branding layer nobody builds

There's a version of me that's on Zoom all afternoon today

Talking to a sales team manager, talking to team members, calendar full

I built this one so my calendar is mostly empty, on purpose

Time freedom, location freedom, working wherever I want

And the honest reason goes back a lot further than business

I've hated being told what to do since I was a kid

Teachers, professors, didn't matter who

So I built something where nobody gets to tell me

Put that belief into your content and the people who hold it feel something

That feeling is the whole of branding

Colours have never made anyone feel anything

A belief does it every time

Follow & Comment DREAM to get the full 31 minute brand breakdown

👉 Coach, consultant or education expert looking to scale? Let's connect:
1️⃣ Follow me for daily tips on monetizing your high-ticket business
2️⃣ Private Message me "77" to learn about our private mentorship and accelerator to hit your next $20k/m goal
3️⃣ Comment "OSF" for a free training on our One Simple Flywheel™ Growth System by @scale20_
3
14 days ago
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Follow & Comment DREAM to get the full 31 minute brand breakdown, the three pillars behind a micro cult brand 

Nobody would actually defend Amazon

If you're an online expert, a business coach or a consultant, that matters more than it sounds

Last week I had 15 of my Scale20 clients out in the Austrian Alps

Some of the best online experts in the world were in that room and the thing they kept complimenting me on was my branding

Not the logo, not the fonts

Because a brand on its own is just recognition

Apple, Amazon, Microsoft all have it, and if you had to pick sides tomorrow you wouldn't pick any of them

They're a service you've used, that's all

What I'm after is a micro cult brand

Super buyers who back you up and leave comments because they actually love what you stand for

You get there by repelling everyone who doesn't believe what you believe

The repelling is the whole engine

Do it properly and you end up with a business full of dream clients instead of any old client

I'd trade one dream client for ten energy vampires without thinking about it

Purely because of what it does to how fun the business is to run

Follow & Comment DREAM to get the full 31 minute brand breakdown

👉 Coach, consultant or education expert looking to scale? Let's connect:
1️⃣ Follow me for daily tips on monetizing your high-ticket business
2️⃣ Private Message me "77" to learn about our private mentorship and accelerator to hit your next $20k/m goal
3️⃣ Comment "OSF" for a free training on our One Simple Flywheel™ Growth System by @scale20_
11
15 days ago
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