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SoEdited

@so.edited.co

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An edited way of being through Fashion•Culture•Travel
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✨ FLAPPER6 | BECOMING SS27 ✨

Presented at Fashion Scout during London Fashion Week, FLAPPER6 explores the evolution of luxury through heritage craftsmanship, contemporary design and innovation. From intricate Rabari hand embroidery to digital prints, sculptural tailoring and expressive embellishment, BECOMING celebrates fashion’s ability to honour tradition while embracing the future. A beautiful dialogue between artistry, movement and modern elegance. 🖤✨

@blackprgroup @flapper6official

#FLAPPER6 #BecomingSS27 #TextileArt #fashiondesign by @so.edited.co

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17 hours ago

✨ DI PETSA SS27 | HOLY MILK ✨

From the front row, Dimitra Petsa’s HOLY MILK felt less like a fashion show and more like witnessing a ritual unfold. Exploring motherhood, rebirth, self-creation and the body’s connection to nature, the collection moved between the sacred and sensual. Translucent layers, fluid draping, lace and sculptural silhouettes created an otherworldly femininity. A visceral fusion of fashion, performance and ritual. ✨

Creative Director: @dipetsa
Styling: @ramonatabita
Set Design: @elliekoslowsky
Official Jewellery Partner: @aweinspired Footwear: @charleskeithofficial Keith and @pedroshoes_official
Hair & Make-up: @efidavies, Toni & Guy Nails: @_tylerphoenix_nails
Music: @maison.sonor
Production: @vibrationproduction_
PR: @purplepr

#DIPETSA #DimitraPetsa #HOLYMILK #SS27 #LFW by @so.edited.co

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a day ago

💋 LULU GUINNESS | AW 💋

Lulu Guinness returns for AW26 with a fresh take on one of fashion’s most recognisable signatures — the iconic Lips Clutch. Reimagined with a contemporary attitude while retaining its playful British spirit, the collection celebrates bold accessories, feminine confidence and unmistakable Lulu Guinness glamour. A true statement piece, made to be seen. ❤️✨

Press @purplepr @lulu_guinness

#LuluGuinness #AW26 #LipsClutch #LondonFashion #BritishFashion by @so.edited.co

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3 days ago

Paris backstage action with @fashionforwardparis ..article coming soon to @so.edited.co 💋

Skin lit from within. Cheeks sculpted by shadow and glow, a soft haze drifting across the lid. Lips beautifully defined and softly dewed lead by the wonderful @michellewebbmakeup with team @aofmakeup
Paired with a glossy, polished pony, the look felt elegant, strong and timeless...
To the beauty team, whose hands turned every face into quiet poetry you made the backstage glow before the lights ever came up.
I caught up with Aubrey Loots @lootypics @aubreyshairadventures about the look for the day using @sebastianpro_official ... 💋

@lauramccluskeypr
#backstageinparis
#parisfashionweek
#astridkearney by @so.edited.co

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5 days ago

✨ RAXADA | ONES TO WATCH: EDITION 03 | SS27 ✨
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At London Fashion Week, I caught RAXADA as part of Fashion Scout’s Ones To Watch: Edition 03 — celebrating a new generation of emerging designers. 🖤
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Founded in northern Spain by María Puente Silva and Marina Palacio Silva, RAXADA draws deeply from the landscapes, mythology and ancestral craftsmanship of Asturias.
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Working alongside local artisans, the designers reinterpret traditional techniques through a contemporary fashion lens — creating pieces that feel rooted in heritage while looking firmly towards the future.
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A beautiful reminder that fashion can preserve culture, celebrate craftsmanship and still push creative boundaries. ✨
Thank you @blackprgroup
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Fashion Scout | Ones To Watch SS27
Production: Fashion Scout @fashionscout
Show Production: Martyn Roberts @mrfashionscout
Styling: Rebekah Roy @rebekahroy_
Hair: Sally Beauty | UNITE Hair
Make-up: AOFM Makeup Academy
PR: Black PR Global @blackprgroup
Photography: Chris Yates @itschrisyates
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Want to discover the other designers from Edition 03? 👀
BAM-BAM • Diamanté by Venuka • Hurricane B • KOFFI MAAKO • NMCG • Yukito Lim
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#RAXADA #OnesToWatch #FashionScout #LFW LFW27 SS27 LondonFashionWeek taken in LFW by @so.edited.co

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7 days ago

Backstage at Susan Fang’s SS27 Air.Illusion transported London Fashion Week into a dreamscape of weightless romance. ✨🌊
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Set beside the Barbican lake, mirrored balloons, stepping stones and Brutalist architecture framed a collection where Chinese porcelain references, sheer layers, intricate florals and futuristic 3D elements collided beautifully.
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Delicate, surreal and effortlessly enchanting — Susan Fang continues to make fashion feel like an atmosphere. 🦋
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CREDITS
Photography: @rebeccamaynesphoto
PR: @purplepr
Styling: @victoiresimonney
Makeup Designer: @erngrn
Hair Lead: @annacofone
@authenticconcept
Casting: @emileastrom
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#SusanFang #AirIllusion #SS27 #LondonFashionWeek #FashionEditorial taken in London Fashion Week by @so.edited.co

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9 days ago

AGRO Studio: GLASS BODY ✨Backstage @agrostudio_
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For SS27, George Oxby and Angus Cockram took London Fashion Week underground with their official-calendar debut. Couture meets British shirting, leather, tulle and technical fabrics — a beautifully controlled collision of craft, romance and rebellion. 🖤
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And the beauty? Luminous skin, violet eyes, glossy lips and romantic Pre-Raphaelite waves. ✨
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CREDITS
Photographer @rebeccamaynesphoto
Article by: @astridkearneymakeup
Styling: @luke_jefferson_day
Makeup Designer: @andrewgallimakeup
@weledauk @brandstandcomms
Lead Hair: @adamreedhair
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#AGROStudio #GlassBody #LondonFashionWeek #SS27 #FashionEditorial taken in London Fashion Week by @so.edited.co

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9 days ago

SARAH REGENSBURGER SS27 — DIASPORA: THE ART OF BELONGING ✨Link in bio @sarahregensburger_official
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A beautiful celebration of heritage, identity and belonging at London Fashion Week. Persian influences met British tailoring, with intricate embroidery, Iranian coins, Baluchi needlework and powerful cultural references woven throughout.
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The emotional finale saw Sarah walk the runway with her mother — a beautiful reminder of finding a home “in the in between.” 🤍
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Credits:
Stylist: @rebekahroy_
Show PR: Aristos Patsalidis 1080p24
Makeup Designer: @astridkearneymakeup
@ardellbeauty_uk Henna: @huqthat
Hair Lead: Chrystoph Marten @chrystophmarten
@beautickofficall
Backstage Beauty photography @astridkearneymakeup
Show Photography: Lauren March @laurenmarchphotography
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#Diaspora #TheArtOfBelonging #LondonFashionWeek #EmergingDesigner culturalheritag taken in London Fashion Week by @so.edited.co

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11 days ago

THE FINAL SHOW. THE NEXT GENERATION. ✨
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SoEdited is proud to support the next generation of emerging fashion designers from around the world. 🌍
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At London Fashion Week, JCA London Fashion Academy celebrated its fifth cohort of MA designers, with six emerging talents presenting distinctive collections at the Mandarin Oriental Mayfair.
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Six designers. Six creative identities. One exciting glimpse into the future of fashion. ✨
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Celebrating fresh ideas, individuality and the next generation of fashion entrepreneurs.
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@thisispoppr @jcalondon #TheSavannahEdit
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@_kunneke_ @varney.m.f
@theladypola @geee_nao
@normalclothesdonotexciteme
@jenniferduffylondon
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#CreativeTalent #NextInFashion #jca #MA taken in London Fashion Week by @so.edited.co

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14 days ago

RAY CHU SS27 — FANS ONLY CLUB 🌸✨
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Ray Chu’s SS27 collection explores connection, community and identity, inspired by Taiwan’s Sambucus flower, known locally as 冇骨消. Delicate white blossoms form cloud-like clusters, becoming a beautiful metaphor for resilience, individuality and togetherness. A thoughtful collection celebrating the strength we find when we come together. 🤍
@dyelogpr @raychustudios
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TheSavannahEdit
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#RayChu #SS27 #LondonFashionWeek #SoEdited FashionWeek taken in Northampton Road by @so.edited.co

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16 days ago

oqLiq SS27 — RESONANCE. ✨
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Designed in response to the environment, oqLiq explores the continuous relationship between nature, material and the body. Natural fibres meet functional textiles, balancing softness, structure, protection and movement.
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With colour reduced to a singular tonal field, the focus shifts to construction, precision and form. Clothing becomes an interface between body and environment — quietly adapting as we move through the city.
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LFW Digital @blackpr @oqliq
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#oqLiq #RESONANCE #LFW #LFW27 #LondonFashionWeek taken in London-Fashion-Week by @so.edited.co

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18 days ago

SS27 PAY PER VIEW — Natasha Zinko 👁️✨
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In an age of constant surveillance, social media and the attention economy, Natasha Zinko explores authenticity, performance and the pressure to be seen. Inspired by Foucault’s panopticon and the rise of Meta’s smart glasses, the collection questions whether we are ever truly ourselves when we know we’re being watched.
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CREDITS
Designer: @natashazinkomagazin
Stylist: @daliah.spiegel
Casting Director: @SarahBenjammn
Hair: michael.delmas
Make Up: @abbienourse
Runway Director: @elizabethwalshe
Music: @soberIvan
PR: @referencestudios
Videographer: @alexmokrota
Back Of House Photographer:
Saint Production: Production: Ruslan Show Empire

#NatashaZinko #SS27 #LondonFashionWeek #lfw #TheSavannahEdit @britishfashioncouncil taken in London-Fashion-Week by @so.edited.co

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19 days ago