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Street°Type°Archive | Aashim Tyagi

@streettypearchive

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The Street°Type°Archive is a photographic record of visual identity of places through the lens of typography, design & culture.
A Project By @aashim
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Hello hello. I will be part of PopYatra at Designyatra, Goa (10-12 Sep) I will be launching a few newly designed, fresh of the press Street°Type°Archive Posterzines and also DapperSan makes a return (IYKYK) if you are Designyatra. Come say hi! by @streettypearchive
9
24 days ago
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Street°Type°Archive was born from that answer. It’s Aashim’s way of documenting and archiving the places he passes through, and as he does, some parts of those places become frozen forever on his page. As we spoke more about his work, he introduced us to what he does and how he does it. What initially drew you to photograph this particular place, building, or detail? ”Visual rhythm and architecture, most of the time. But really it's the whole design system of a place: the typography, the materials, the colours, the layout logic that a city or neighbourhood settles into without anyone formally designing it. Coming from a design background, I read these as systems rather than one-off details, the same way a brand has a visual language even when no one's written it down. That's the starting point for Street°Type°Archive, and it's also what pulls me into my other projects, most recently Bombay Sandwich: watching how a city's visual landscape gets rewritten as it's rebuilt.” What was it about these images that made you stop and take it? ”Usually it's not one image on its own. It's a pattern that surfaces across many photographs over time. In Street°Type°Archive, that's a sign or material that informs a city's design language, either out of step with the system around it, or a reminder of an old craftsmanship or personal expression that used to drive these decisions rather than economic ones. In Bombay Sandwich, it's often not just the contrast of a new building overlapping the old but a way of life caught mid-transition, and how a city's unintended visual ephemera becomes an act of remembrance against the change.” What does that element/type/design reveal to you about the city? ”How fast development imposes itself physically. How the pursuit of efficiency opens the gates to gentrification, losing the quirks that made a place unique. I track local signage, architecture, and public spaces, where the first visible signs of change usually show up, using typography as a first layer into understanding and telling the cultural stories of places and the people who make them.” Looking back at the images now, has your understanding of them changed over time? ”Yes by @streettypearchive
19
25 days ago
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journal entry from a couple of walks searching for text and textures around the city. if y’all like it . will make more. x taken in Mumbai, Maharashtra by @streettypearchive
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4 months ago
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Royal Opera House • Bombay. - Hi! It’s been a while, since I posted here. Is there anybody out there?. - It’s been low key but i have been working on a few things in the background (no, not an opera) that shall see the light of day in the coming months. - Also, based out of Bombay for the rest of the year, so if you wanna work on something with me? Say hi! by @streettypearchive
4
4 months ago
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They don’t make movies, movie theatres or definitely the movie theatre typography the way they used to. Street°Type°Archive is my way of holding onto that lost feeling and the textural, physical layer of the city through letterforms: the theatres that once announced films like news, the neon, concrete, metal and hand‑painted titles that became cultural markers. Here are a few from the archive. 1. Tulsi, Lucknow – 2008 2. Novelty, Bombay – 2022 3. Kokers Komplex (Lido & Mymoon), Ernakulam – 2010 4. Jaibharat, Lucknow – 2017 5. Regal, Bombay – 2010 6. Palace Talkies, Bombay – 2024 7. Eros, Bombay – 2016 8. Aradhana, Baroda – 2024 9. Meghraj, Bombay – 2024 10. Broadway, Chennai – 2023 11. Central, Madurai – 2010 12. Sridar Cinemas – 2010 13. Chaplin, Calcutta – 2013 14. Mayfair, Lucknow – 2017 15. Tribhuvan, Bangalore – 2011 16. Metro, Calcutta – 2013 17. Roxy, Calcutta – 2013 18. Society Cinema, Calcutta – 2013 19. Elite, Calcutta – 2013 20. Pratap, Baroda – 2024 by @streettypearchive
8
6 months ago
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When I photographed these houses, I was responding to this convergence of movement: the migration of people and the migration of ideas, both embedded in locked doors and fading paint. At the time, the work felt observational, even quiet. I did not expect the photographs to reach those who had left, nor to have such a strong impact. Read the article on Substack. Link in Bio by @streettypearchive
2
6 months ago
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I was introduced to Tamade on my 2023 visit to Osaka. A hyperlocal supermarket that feels like it’s glowing from within. Neon everywhere, type piled on type, a kind of visual excess that makes perfect sense once you’re inside it. It stands for something simple. Affordable food, all day, every day, for whoever needs it. There’s a story people like to tell. That it came up during a financial crisis, with quiet backing by the Yakuza to make sure neighbourhoods would always have access to cheap groceries. The aesthetic, pulled from pachinko parlours, pushing against an otherwise grim moment. After decades, even Tamade is changing hands. Likely to be softened, cleaned up, made to fit a different idea of the city. This kind of design doesn’t really survive that kind of a rebrand and who knows what will remain. But fragments do. In photographs, in memory, in personal archives. I’m certain @adriennehruby has her own version of it tucked away somewhere. For me, this is part of @streettypearchive . Trying to hold on to these visual languages as they slip away. by @streettypearchive
3
6 months ago
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Spent some time at the @wasilva_museum with @pathumego and his team as part of @openhousecolombo festivities Such a fun space with some great type ephemera, artefacts from the author W A Silva’s personal collection of manuscripts and books. The space also has a working albion press. Thanks to Pathum, Natasha, Prashanna, Alicia and Mr Ravi for having me. Hope to be back soon! And oh, if the cat chooses you. You are alright. @streettypearchive @akurucollective @mooniakhq taken in W A Silva Museum by @streettypearchive
0
7 months ago
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Do you know the country's biggest design studio isn’t in any fancy location… but on the streets? Step out, look around.Walls don't just have ears, but their soul comes alive as we explore the sign, letters and type across the biggest archival museum, our streets. At D’FROST’26, photographer Aashim Tyagi brings Found Type, Lost Time: A City in Fragments a talk and interactive session exploring how cities reveal themselves through signage, typography, walls, and everyday visual traces. Through his long-term project Street°Type°Archive, he treats the city as something you can read layer by layer, fragment by fragment. Expect visual deep-dives, reflections on urban memory, and a fresh way of looking at the spaces you move through every day. 🗓 27th February ⏰ 4:00 PM 💻 Online Session Part of D’FROST Design Mela 2026. Come curious. Leave seeing differently. #dfrost #nidbanglore #dfrost2026 #desimela #nid Credits: @k_vedant08 by @streettypearchive
3
7 months ago
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Goodbye B Merwan & Co.. The cover of my Bombay Eats zine and was shot here, it’s a phot that’ll always be special to me. That beautiful type and the signboard will slip into memory now, along with the best mawa cake the city had to offer along with the many cups of chai and makhan pav had during type walks or while meeting friends ( Hi Jez!). A place where the Bombay briefly slowed down. xx by @streettypearchive
14
8 months ago
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Crafting moments, one frame at a time. At Balasinaurus, two worlds came together - Khora by @teja_gavankar , an abstract meditation on transformation, and Aashim Tyagi’s photographic journey through Balasinor’s Art Deco legacy. What emerged was a conversation across art, remembrance, and legacy. #StoneXGlobal #Balasinaurus #CreateYourImprintOnTime taken in Dilip Piramal Art Gallery by @streettypearchive
1
9 months ago
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#DaysGoneBye Another one gone. Retro Arcade Zarigani, Osaka lost to a fire in January of 2025. @adriennehruby and I shed a tear together. Sigh. Photo 1 - July,2023 Photo 2 - September, 2025 by @streettypearchive
1
9 months ago
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