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Street°Type°Archive | Aashim Tyagi

@streettypearchive

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The Street°Type°Archive is a photographic record of visual identity of places through the lens of typography, design & culture.
A Project By @aashim
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Vrindavan Core #vrindavan #typeface #gokul #haribol #radheradhe
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The way we see, shapes the way we create. For the latest edition of OPEN for Breakfast, we had the pleasure of hosting Aashim Tyagi (@aashim) for a conversation spanning graphic design, photography and art, tracing the journey and perspectives that have shaped his practice. Drawing from his work, Aashim explored the details that often go unnoticed: the typography on a street corner, the visual language of a city, and the cultural stories embedded in the everyday. Through @streettypearchive , his ongoing photographic record of type, design and culture, he shared his perspective on the streets as a living archive of the world around us. A morning exploring the intersection of image, culture and design, and what happens when the familiar is seen through a different lens.
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Bits and bobs of a tourist attraction with some type for relief. #fontainhas #goa #weekendbender #ride
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A room for the Sisyphus’ of the world and other such eccentricities #streettypearchive #typography #urbanscape #mumbai
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Four editions of Devanagari One, and four opening lectures with Aashim Tyagi.
 Through his Street Type Archive, Aashim introduces students to the many ways Devanagari lives in everyday spaces: painted by hand, shaped in metal, built into façades, and layered into the visual life of the street.
 We begin the course with his lecture because it opens up a world of possibilities before students start learning the rules and anatomy of the script. It is an invitation to look closely, notice personal expression, and explore what letterforms can become.
 A selection of images from Aashim’s presentation—and from an archive that has been growing since 2009.
 Thank you, Aashim, for inspiring our students since the first edition of Devanagari One.
 📅 Course dates: October 9–November 13, 2026 🚀 Enrollment opens September 28 🔗 Learn more: practicaprogram.com/intro-devanagari-type #DevanagariType #TypeDesign #TypographyEducation #PracticaProgram #AashimTyagi
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Hello hello. I will be part of PopYatra at Designyatra, Goa (10-12 Sep) I will be launching a few newly designed, fresh of the press Street°Type°Archive Posterzines and also DapperSan makes a return (IYKYK) if you are Designyatra. Come say hi!
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Street°Type°Archive was born from that answer. It’s Aashim’s way of documenting and archiving the places he passes through, and as he does, some parts of those places become frozen forever on his page. As we spoke more about his work, he introduced us to what he does and how he does it. What initially drew you to photograph this particular place, building, or detail? ”Visual rhythm and architecture, most of the time. But really it's the whole design system of a place: the typography, the materials, the colours, the layout logic that a city or neighbourhood settles into without anyone formally designing it. Coming from a design background, I read these as systems rather than one-off details, the same way a brand has a visual language even when no one's written it down. That's the starting point for Street°Type°Archive, and it's also what pulls me into my other projects, most recently Bombay Sandwich: watching how a city's visual landscape gets rewritten as it's rebuilt.” What was it about these images that made you stop and take it? ”Usually it's not one image on its own. It's a pattern that surfaces across many photographs over time. In Street°Type°Archive, that's a sign or material that informs a city's design language, either out of step with the system around it, or a reminder of an old craftsmanship or personal expression that used to drive these decisions rather than economic ones. In Bombay Sandwich, it's often not just the contrast of a new building overlapping the old but a way of life caught mid-transition, and how a city's unintended visual ephemera becomes an act of remembrance against the change.” What does that element/type/design reveal to you about the city? ”How fast development imposes itself physically. How the pursuit of efficiency opens the gates to gentrification, losing the quirks that made a place unique. I track local signage, architecture, and public spaces, where the first visible signs of change usually show up, using typography as a first layer into understanding and telling the cultural stories of places and the people who make them.” Looking back at the images now, has your understanding of them changed over time? ”Yes
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~ Jatan Bhawan, built in 1947 CE, has a lovely art deco inspired facade. The pretty font style, with the name of the house, date one construction is a recurring feature in deco. The rounded eaves or chajjas above the window and door add a deco flavour. The door itself has a geometric design, with “Jai” and “Hind” written on it. This was common during the Independence movement. The three lattice screens above the doorway, on the first floor provide some symmetry to the facade. The rounded columns are ribbed vertically, and so are the chajjas. Thanks to @shaylee.1611 for finding this beauty. ~ #TheDesertIsDeco . . . These images are the copyright of Jaipur Houses. The reproduction or unauthorised use of any image without the express written consent of the copyright owner is strictly prohibited
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Archives from the first solo trip of 2026! Type in Town- Jaisalmer Edition. . . . #typeface #typefacedesign #jaisalmer #designinspiration #rajasthan
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I am a প্রবাসী বাঙালি (probashi baangali), a Bengali born and raised outside of Bengal. That means when I speak my ‘nearly good but not yet there’ Bangla, ‘Calcutta Bengalis’ find it ‘বেশ তো!’ (Besh toh!) which roughly translates to ‘quite nice’. Or when I share my tiny blog piece with my parents, very soon every Kolkata uncle and aunty has read it, and the more intellectual of them have already responded with a ‘ফাটাফাটি হয়েছে!’ (Phaataphaati hoyche) which is a very Calcutta way of appreciation (as against the low hanging ‘bhalo’). I was raised in a Hindi speaking city with a ‘strictly English speaking’ Convent education. But the thing about the emigrant Bengali is that we never really let go of our aalu, adda and roots. We form a community of Bengalis in places where we settle down, most probably centring around a Kali Bari (which has less to do with religious dogmatism and more to do with socialising). We eat maach-bhaat on a regular basis, take pride in our aalu in Biryani, celebrate by partaking in Tagore’s plays, wear saris as casually as ‘অ-বাঙালিs’ (non-Bengalis) wear salwar suits, and keep travelling to Kolkata for summer vacations. Quite stereotypically, my parents moved back to Kolkata after their retirement. I too, a very cosmopolitan girl, raised in Bhopal, working in a very English-first job in Mumbai and travelling around the world, have found myself awash with a strange emotion: পিছুটান” (pichutaan), an emotional attachment or pull that makes it difficult to leave something or someone behind. It seems even I cannot leave Kolkata behind even though I’ve never really lived in Kolkata. With পুজোর গন্ধ (Pujōr gondho), the unmistakable smell of Durga Puja in the air (even though I’m miles away from Kolkata) and with @thisismotherland’s latest edition on Kolkata, I can feel my heart swelling with nostalgia and my feet itching to go home. Thank you Motherland for this beautiful ode, this pichutaan of the magazine that you have put together and for reminding us porbashi Bangalis trying to make a life outside of Kolkata that ‘মা আসছে’ aka Goddess Durga is coming home to her maternal home on Earth for Durga Puja. 📸: @flo_wenke
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Finally got to see my copy of the @thisismotherland Kolkata issue ! Seeing your photos printed never ever gets old, so thank you Motherland and especially the loveliest @kaveriacharya ( love you!) for having me as a contributor. 🩶🖤 and much love to the mad city of Cal for being an inspiration, can’t wait to bring back @streettypearchive and explore more of the place.
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Money plant vines, an unsuspecting bystander and a cat #streettypearchive #fontpaglu #typography #vintage
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