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@_idc_photography

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Photography, motion, production.
@guycoombes
@youkista
@camillarutherford_photography
@maxyphotography
@deano_mackenzie
@amberjaynebain

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Thank you to everyone who came along for our talk on creative endeavours with Mark Hamilton and licensing with Michele Richards-Berry.

@marham1160 @michelerichardsnz @_idc_photography

Listening to Mark and seeing some of his stunning work was a good reminder that personal projects don’t have to be costly to produce. Finding ways to make work outside of the client brief is a good way to keep the creative juices flowing and collaborate with like minded people.

It was a great learning about copyright and image licensing too.

Our speakers encouraged us to think about what a sustainable business looks like for our individual circumstances. Valuable resources were shared.

What does valuing your creativity look like for you? What kind of income do you need today to have a house deposit in 5 years? What other goals do you have that you need to consider how to reach? Manja made a good point: we need to think ahead and ask ourselves the right questions. Will you need $50k a year one day to put two kids through private school?

Every photographer, booking and licensing situation is unique.

We look forward to seeing everyone at our next event, to be announced very soon.

Disclaimer: Some of these topics are tricky to navigate because of restrictions around discussing pricing. Please familiarise yourself with relevant laws and regulations; operate according to the highest professional standards and exercise appropriate confidentiality, responsibility, integrity and honest conduct in all activities. This includes refraining from any practice that might violate those laws such as conspiring to fix prices, organising illegal boycotts or engaging in unfair or uncompetitive practices.

@jared_donkin
@whitestudiosnz
@manjawachsmuth

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AIPA Auckland event:

September 28th, 6.30pm
White studios, 30 Burleigh street, Mt. Eden, AKL

Join us for a chat with Mark Hamilton, who will show selected works from his archive of personal projects and creative endeavours, followed by an introduction to image licensing with Michele Richards-Berry, IDC

🎫 Tickets via link in bio

AIPA/NZIPP Members: FREE
NON-MEMBERS $20
STUDENTS $10

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AIPA Auckland event:

September 28th, 6.30pm
White studios, 30 Burleigh street, Mt. Eden, AKL

Join us for a chat with Mark Hamilton, who will show selected works from his archive of personal projects and creative endeavours, followed by an introduction to image licensing with Michele Richards-Berry, IDC

🎫 Tickets via link in bio

AIPA/NZIPP Members: FREE
NON-MEMBERS $20
STUDENTS $10

Photographer Mark Hamilton pushes photographic boundaries, creating images that exceed a diverse range of commercial requirements. Mark first picked up a camera in his late 20s, before studying photography and completing a BMA. He now has two decades of experience as one of New Zealand’s leading commercial photographers.

From his photography studio base in the Waikato, he travels New Zealand to create authentic images that promote a strong, clear individual vision.

Mark’s unique approach to photography is encapsulated by his curiosity of people, culture, and places. He is described as a “master of light” that creates thought-provoking images that captivate and engage viewers.

AIPA Auckland event:

September 28th, 6.30pm
White studios, 30 Burleigh street, Mt. Eden, AKL

Join us for a chat with Mark Hamilton, who will show selected works from his archive of personal projects and creative endeavours, followed by an introduction to image licensing with Michele Richards-Berry, IDC

🎫 Tickets via link in bio

AIPA/NZIPP Members: FREE
NON-MEMBERS $20
STUDENTS $10

Michele Richards-Berry is a New Zealand based photography agent and producer who loves working alongside advertising and photography creatives to create beautiful, meaningful work.

Michele is known for her collaborative approach, big picture thinking and disciplined production style. She partners with agencies, brands and creative teams to simplify complex production, align the right talent, anticipate challenges early and bring ideas to life with clarity, craft and confidence. She integrates quickly into teams, protects the creative vision and ensures commercial realities are managed with care and precision.

After more than 25 years in the industry, one principle remains constant. Exceptional work is built on strong re

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The new 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗣𝗵𝗼𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿𝘀' & 𝗔𝗿𝘁𝗶𝘀𝘁𝘀' 𝗔𝗴𝗲𝗻𝘁𝘀 is out now 📸👀

Spanning the UK, the US, New Zealand and continental Europe, this issue rounds up agencies representing photographers, stylists, hair and makeup artists, and food stylists behind campaigns for brands like Nike, BMW, Nando's and Uber Eats, editorial work for The New York Times and ELLE, and portraits of names including Sarah Jessica Parker, Lionel Messi and Venus Williams.

Discover the creative talent behind the lens and the teams shaping every shoot, from styling and grooming to food and set design.

Explore the full issue via the link in bio. 🔗

1. Michelle Leo Agency, USA, @michelleleoagency, Photo Frankie Batista @frankiebatista
2. ILA Studio, Belgium/France, @ila__studio, Photo Senne and Eefje @sennevanderven @eefjedeconinck
3. Agency FIFTYFOUR @agency_fiftyfour, UK, Photo Tim Young @timyoung.co.uk
4. Jackie Represents, USA, @jackierepresents, Photographer Turbeville Studios @turbevillestudios
5. Artists Management, USA, @artistmanagementmiami, Hair and Make up Claudio Belizario @claudiobelizario
6. Style Department, UK, @style_department, Food Stylist Alice Ostan @aliceostan, Photo Nadia June @nadiajunephotography
7. IDC Photographers, New Zealand, @_idc_photography, Photo Amber-Jayne Bain @amberjaynebain
8. Agency FIFTYFOUR, UK, @agency_fiftyfour, Stylist Liv Snowden @livsnowden_design, Photo Dee Ramadan @dee_ramadan
9. Michelle Leo Agency, USA, @michelleleoagency, Photo Julio Carlos @juliocarlosphoto
10. Artists Management, USA, @artistmanagementmiami, Stylist & Costume Designer Danny Santiago @the_danny_santiago
11. ILA Studio, Belgium/France, @ila__studio, Photo Emil Pabon @emilpabon
12. Jackie Represents, USA, @jackierepresents, Photographer Pratik Parulekar @pratik.parulekar
13. IDC Photographers, New Zealand, @_idc_photography, Photo Yuki Sato @youkista
14. Style Department, UK, @style_department, Food Styling Lola Faura @lolafoodstylist

#productionparadise #spotlightpost #photography #photographersagent #creativeagency #talentrepresentation #foodstylingً #productionindustry

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I’m totally delighted to share that I’ve had three images shortlisted for the Production Paradise Spotlight Awards. This image is in the running for the Sport category, which I never really thought I’d be entering. Thanks to the Onslow College Rowers - a brilliant bunch of quite heroic teens, who have given me access to moments like this. I’m looking forward to another season of documenting your mahi.

Thanks @productionparadise for seeing the value in this captured moment, and @michelerichardsnz and @_idc_photography for helping me to put my head above the parapet.

@onslowcollegerowing

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I’m totally delighted to share that I’ve had three images shortlisted for the Production Paradise Spotlight Awards. This image is in the running for the Kids category, and I want to especially thank @thepriceofchange and @matthewmcintyrewilson for the moment that generated this photograph. Thanks also to @michelerichardsnz and @_idc_photography for supporting me to enter the awards - I’m not usually brave enough to put work out there like this. It’s so great to have an advocate who believes in what I do.

Thanks @productionparadise - I am so honoured.

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Today’s Spotlight Awards 2026 shortlist is all about Kids Photography! 📸

We’re revealing the 10 shortlisted images that stood out from thousands of entries, capturing childhood through creativity, personality and unforgettable moments.

Congratulations to all the shortlisted photographers! 👏

Amber-Jayne Bain - @amberjaynebain , represented by @_idc_photography
Anatol Gottfried - @i_am_anatol
Carla Blumenkrantz - @carlablumenkrantz
Don Diaz - @dondiazphoto
Joanna Kustra - @joannakustra
Ken Brown - @thekenkenman
Lina Gruen - @linagrruen, represented by @mondayinmay_photoagency
Si Cox - @sic0x
Sue O’Connell
Tanya Eivin Photography - @tanyaeivinphotography

Swipe through to discover the full shortlist, then head to the link in bio to explore all 10 images in full size.

More categories are still to come, with a new Spotlight Awards 2026 shortlist revealed every day ahead of the winners’ announcement on 22 September. 👀

#SpotlightAwards #SpotlightAwards2026 #KidsPhotography #ChildrensPhotography #CommercialPhotography

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Strong concept, strong imagery, such an awesome campaign to be part of.
@specialgroupnz led the charge for this dynamic campaign featuring players from the Super 12 Rugby teams.
Stills photography @sachastejko
Still producer @michelerichardsnz
@_idc_photography
Creative/comping/grading me @tammy_white_retouching
Reel by me. 😊

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✨The new 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞 𝐎𝐜𝐞𝐚𝐧𝐢𝐚 is out now✨

From intimate portraits and lifestyle campaigns to editorial work for leading publications, this edition celebrates the exceptional talent and services shaping commercial production across Australia and New Zealand. 📸🎬

Explore the full issue via the link in bio.

1. Flint, Australia, @flintproductions Photo:@mattcherub
2. Creative Citadel, Australia, @citadelcreativeco_op
3. Amber-Jayne Bain, New Zealand, @amberjaynebain,@_idc_photography
4. Mark Lehn, Australia,@marklehn
5. Our Production Team, New Zealand, @ourproductionteam
6. Andy Lewis, Australia, @andylewis_photography
7. Jamie Green, @jamie_.green
8. AJ Films, New Zealand / Australia, @ajfilms
9. Madeline McCormick, Australia / UK, @madelinemccormick
10. Jeremy Shaw, Australia, @jeremyshawwork
11. IDC Photographers, New Zealand, @_idc_photography Photo: @camillarutherford_photography
12.Stuart Miller, Australia, @stuartmillerphoto
13. Andreas Smetana, Australia, @andreassmetana, @flintproductions

#ProductionParadise #CommercialPhotography #CreativeProduction #AustraliaPhotographers #NewZealandPhotographers
#photoproduction #filmproduction

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Meet IDC Worldwide, @_idc_photography, a photography agency based in New Zealand📍,that brings together world-class image-led campaigns and multi-platform content for global agencies and brands. Operating at the intersection of craft and creative thinking, IDC represents a curated roster of talented photographers, directors, and cinematographers, working across stills and motion.

Known for their distinctive visual language and collaborative approach, IDC is built as a creative partner, not just a traditional roster. With over two decades of experience and established production relationships across Asia, the US, and the UK, IDC delivers global reach with a solutions-focused mindset 🌎

From intimate stills to complex campaigns, their work is defined by clarity of vision, attention to detail, and the ability to scale seamlessly 📸

👉 Learn more about IDC Worldwide and explore their portfolio:
www.idc.co.nz

#productionparadise #advertisingphotography #photographyagency #motionandstills

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After yesterday’s behind-the-scenes, here’s the final piece.

For @rab.equipment Rab® UK, this 90-second hero film captures the Khroma clothing system where it’s meant to be—remote, alpine, and uncompromising. Built for harsh conditions, and documented in the same environment it was designed for.

Beyond performance, this film leans into the raw, human side of being out there—the shared moments, the exposure, the reality of moving through big terrain. That’s what creates a real connection.

Katalyst Media was charged with the video production side of this campaign, working closely with photographer Camilla Rutherford and IDC Worldwide to bring it all together. Shot across climbing, ski touring, and skiing, it demanded precision, trust, and the ability to move alongside the athletes to capture it as it happened.

If you haven’t seen how it all came together, yesterday’s BTS gives a glimpse into what it took.

A true reflection of product, place, and people working as one.

Photography: @camillarutherford_photography & @_idc_photography
Video: Katalyst Media & @pedro.pimentel.dop
Safety: Summit Explorers (Thomas Vialletet) & @deanostaples
Talent: @veronica.inthesunshine & Sam Janssen @sjfromhawkesbay

#KatalystMedia #PedroPimentel #DOP #VideoProduction #AdventureFilmmaking #OutdoorProduction #CreativeCollaboration #AlpineAction #RabUK #CampaignProduction #Khroma

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High-performance campaigns aren’t built in comfort zones. They are built from teamwork.

For @rab.equipment Rab®️ UK, Katalyst Media shot and produced the video production side of this campaign —working closely with photographer Camilla Rutherford and IDC Worldwide to bring this vision to life in one of the remote alpine environments that we love to work on.

Shot across climbing, ski touring and skiing, this was a fast-moving production in a tight weather window. It demanded precision, trust, and a team able to move efficiently through technical terrain—often skiing and climbing alongside athletes to capture it as it happened.

A true team effort, made possible by strong collaboration and sharp execution across every department.

Main Piece dropping soon! Stay tuned and come check it out!

Photography: @camillarutherford_photography & @_idc_photography
Video: Katalyst Media & @pedro.pimentel.dop
Safety: Summit Explorers (Thomas Vialletet) & @deanostaples
Talent: @veronica.inthesunshine & Sam Janssen @sjfromhawkesbay

#KatalystMedia #PedroPimentel #DOP #VideoProduction #AdventureFilmmaking #OutdoorProduction #CreativeCollaboration #AlpineAction #RabUK #CampaignProduction

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