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Ade Chong

@adechong

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Boss bitch @studio.chong
🏳️‍🌈🇬🇧🇸🇬🇲🇾🇳🇱
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(WORLD) PRIDE WORKOUT 2026 PT. 1 🏳️‍🌈💪 Onze (vanaf NU) jaarlijkse BASE Pride Workout was weer een mooie herinnering aan waar BASE voor staat: een plek waar iedereen welkom is. Happy Pride. @prideandsports 🩷
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Running fast with the horses of Iceland ❤️❤️❤️🐴 . .#horsetravel #Iceland
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Day 2 horse trail in #Iceland . . . . #horselife #travelingram
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Day 1 on the horses of Iceland 🐴❤️❤️❤️❤️ @hekluhestar #horsetravel #iceland #travelingram
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That’s a wrap on momoney.museum, the Museum of Money. From brand strategy and identity through to OOH, packaging, facade, and a full merch range, this one was a proper end-to-end job. A brand built to make money one of the most interesting topics in the room. Website design by @jordangilroy 🤑
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Honestly, one of the more fun parts of the project 👀 The momoney.museum museum gift shop needed merch that people would actually wear - not just buy out of obligation. Every piece is an extension of the visual and verbal identity. Collectible, conversation-starting, and designed to keep the experience going long after you’ve cashed out.
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Making first impressions hard to miss. The momoney.museum was an extensive job, where our branding was able to extend to all reaches of the experience. The facade was about one thing: invitation. Bold coloured awnings, prominent logowork, and branding that does the job of a headline before you’ve even reached the door. If you walk past MoMoney without noticing it, we haven’t done our job. #museum #money #branddesign #branding #brandingagency
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The brief was to make money interesting for @momoney.museum. The OOH was where we got to prove it. Dallas is a big city with a short attention span. These needed to stop people — on highways, in subways, on street corners. Punchy headlines, bold colour, zero apology. The kind of ads that make you do a double-take and then immediately want to know more. #museumbrand #brandidentity #branding
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When visitors leave @momoney.museum , the brand leaves with them. Packaging was an opportunity to extend the museum experience into something people actually want to carry down the street. Boxes, tubes, bags, pouches - each one treated as a moving billboard for a brand that’s a little too loud to be ignored. #packaging #museumbrand #brandidentity #verbalidentity
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Proud of Mama Chong for turning 70 and still coming along on our hikes. Here she is covering 11.5km with a whopping 997m elevation on Madeira’s famed PR1 trail. Despite her fears of slippery trails, she covered this in sun, rain, wind and hail. #badass #mamachong
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Beach gang 🐾
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BASE 🫱🏼‍🫲🏽 Community
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