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Reporting on underground artist in Chicago
Experiential nonprofit by @ambercita
Official partners @studiasoul @studioshapeschi @773lallamada
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Hi my name is Ambercita. I’ve been a photographer for 5 years. There would be so many times when I was editing that my add would have me so distracted watching either tiny desk or music videos. In love with both, the raw performance or seeing the passion unfold on a screen with no cuts or retakes and then the other side of that where I got to see so many different artistic abilities collectively create one vision in a music video. So compelled to MAYBE do that one day. 

And did I. ..

This is me. Warming up. Dipping my toes. Terrified. The amount of time I’ve swam in the imposter syndrome pool over wanting to direct music videos. I directed my first video like two years ago and still it sits in the vault over not feeling good enough. This feeling was new to me. I never struggled with imposter syndrome when it came to photography because I felt there was no expectation. But here I land as the Ambercita, tapping into a new genre and I was and am terrified. 

But ima do it anyways. 

Enjoy some clips I’ve shot recently. Most are unreleased. Many things in the vault will see light this year.
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@studioshapeschi Pilsen Grand Opening part 1
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Rancho La Illusion 

Hilo de Cahue X Mercado Goods 

‘Índigo Sagrado’ - Collection Available Soon

Captured by: @ambercita

Models: @visualversatility @kn.thxmp @mnevzz @yaredserranoo @gen.zflores 

Production: @lyn.3v3 @claudsss_ml @gf.salgado 

Host: @luxe_chicago 

Collaboration with @hilo_dc
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