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Ashley Smith

@ashleysmithnow

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I help professionals turn their expertise into visible online PROOF 🔎 @showyourproof
_
Podcast Host:
@canadanowmedia 🍁
@makingnoisepodcast 🤘
POSTS STORIES REELS TAGGED
“What’s our moat in the AI era?” 👀 An important question for any founder, startup, or scaling company. Technology is changing the game — especially when anyone can build software quickly and cheaply. William Johnson — founder of Vancouver Tech Journal — shares what he’s hearing from investors… Moats still exist and they may be more important than ever to make sure a business can grow, thrive — and even survive. Proprietary data is one answer. 👇 And William shared a few others. 👇 FULL CONVERSATION: 🍁 Canada Now — Episode 16 🎙️ “Community Is the Moat: Vancouver Tech, Canadian Media, and the Offline Reset — with William Johnson” Links in bio. We’re now also sharing 5-10 minute episode highlights on our YT channel… Find this conversation also featured in: ▶️ “AI Is Making Startups Easier to Build — But Harder to Fund?” Guest: @williamjohnson___ Host: @ashleysmithnow #founderlife #startups #canadianstartups #canadianbusiness #techfounders
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"Get referenced or cited." Ashley Smith on how AI search decides whose name comes up. Step one is getting onto other people's platforms: their publication, their newsletter, their show. Mentions you do not control carry more weight with AI tools than another post on your own feed. Watch the full clip, then tell us the last outside publication that ran your name. Ashley writes about this at showyourproof.beehiiv.com. #AISearch #AISEO #FounderMarketing #BrandVisibility #DissedMedia
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Podcasts can help you get found by AI search — and guess what else? 👀⤵️ Showing up as a guest can help you fast-track your searchable authority. But what I hear all the time is this: 🗣️ “Podcasting is saturated.” 
There are *many* reasons this simply isn’t true — but my core message is this… 👇 Most people (especially professionals) are thinking about podcasting all wrong in the AI search era.

You don’t need a huge audience for podcasts to have impact. 🤔⤵️ 
Today, sharing your credibility, expertise, and nuanced point of view through human conversations can lead to real discoverable authority online — as long as your words are documented.

🎙️ Original stories. 🎙️ Transcripts. 🎙️ Descriptions. 🎙️ Links.
🎙️ Being platformed as a trusted voice — by someone else.

All linking to you in the right way. That’s huge. 👉 And there are ways to optimize every single appearance. If you’re interested in learning more — about podcasting, best practices, for hosts and for prospective guests... Put “Podcasting Made Simple LIVE” in your calendar. 📆 Brought to you by: @podmatch_com 

At their next live event (January 2027), I’ll be sharing everything I’ve learned about podcasts, AI search optimization, and the ROI of showing up as a guest. An incredible lineup of keynotes and sessions is scheduled. Can’t wait! 🙌

More info: podmatch.com/event 
🎟️ If we’re connected and you’re interested in a FREE ticket — send me a hello. I may have a few I can share. 
PS. I’m such a fan of everything @alexsanfilippo7 and his team have built/are building over at PodMatch! Check it out if you haven’t already. 👏👏👏 —— My name is Ashley Smith and I help experienced professionals build AI visibility and searchable, discoverable proof. Proof of expertise. Proof of experience. Proof of trust. Learn more: @showyourproof I also love podcasting: @canadanowmedia @proof_talks 🎙️ PS. I’m happy to come on your podcast to talk all about this stuff — send me a hello! Inquiries at: showyourproof.co 👈
 #podcasting #podmatch #podcastingtips #aisearchoptimization #aivisibility
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She started a podcast and told nobody. The AI engines found it anyway. Ashley Smith explains what happens when your content is public, outward facing and optimized: AI search pulls it in when it feels relevant to someone's question, with no launch announcement required. If you're sitting on something unpublished, this one is for you. Watch the clip, then tell us what you've been holding back and why. More from Ashley at showyourproof.beehiiv.com #AISearch #ContentStrategy #FounderLife #PodcastGrowth #DissedMedia
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“If you brew it, they will come.” 🍁 That’s been the motto behind Vancouver kombucha brand Hoochy ’Booch since the early days. What started as homemade kombucha in 2013 grew beyond what Kristin Zerbin and Liam Moore could produce at home. By 2015, they needed their own brewery space. More than a decade later, they’re still brewing — and still growing. 🎙️ In Episode 22 of Canada Now, we get into the story behind @hoochybooch — from home brewing and farmers markets to expanding into Whole Foods locations across B.C. And the realities of growing a Canadian food and beverage business along the way. 🍁 Watch the full conversation on YouTube or listen wherever you get podcasts. CANADA NOW 🍁🎙️ ▶️ Links in bio! Guest: @notyourbasicboochie & @boochdaddy Hosted by: @ashleysmithnow #canadianbusiness #madeincanada #smallbusinessowner #kombuncha #kombuchabrewing
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Getting your product into major grocery stores sounds like a huge milestone. But what does it actually cost to get there? 👀 For food and beverage founders, landing a major retail account can mean more than simply producing and delivering a bigger order. There can be listing fees, free initial inventory, and payment terms that leave businesses waiting months to get paid. Kristin Zerbin, founder of Vancouver-based kombucha brand Hoochy ’Booch, shares some of the financial realities of expanding into larger grocery chains. An interesting perspective whether you’re selling at farmers markets, approaching independent retailers, or hoping to see your product on major grocery shelves. 🇨🇦 And with so much enthusiasm for supporting Canadian brands right now, it’s worth understanding what it takes to get those products into stores. 🎙️ NEW on Canada Now: What It Really Takes to Scale a Canadian Business — with Hoochy ’Booch The full episode includes a special follow-up update as Hoochy ’Booch launches in Whole Foods locations across B.C. ▶️ Watch on YouTube or listen wherever you get podcasts. Links in bio! 🍁 Host: @ashleysmithnow Guest: @notyourbasicboochie from @hoochybooch #canadianbusiness #smallbusinessowner #canadianretail #madeincanada #buycanadian
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There’s a difference between surviving and scaling a business. In the early days, saying yes to every opportunity can help you get established. But as your business grows, the decisions change. Kristin Zerbin (@notyourbasicboochie), co-founder of Vancouver-based kombucha company Hoochy ’Booch (@hoochybooch), shares a lesson from more than a decade of building a Canadian consumer brand alongside her husband, Liam Moore (@boochdaddy). It’s one of the insights from our conversation about what it really takes to grow a business in Canada. NEW on Canada Now 🎙️⤵️ What It Really Takes to Scale a Canadian Business — with Hoochy ’Booch Watch the full conversation on YouTube or listen wherever you get podcasts. 🔗 Links in bio. Hosted by: @ashleysmithnow Guest: @hoochybooch #CanadianBusiness #Entrepreneurship #SmallBusiness #BusinessOwner #BusinessGrowth
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Who am I? 👀 Well... I recently asked my AI for an overview. I’m trying to streamline a workflow that connects me to certain content — across initiatives. NGL. It’s pretty good. Good enough to use as a lazy intro to anyone who doesn’t know me, or for those who’ve been confused by my “stuff” lately. A bit about me... according to my ChatGPT: (oh and yes, I’m also a Canadian mom to a toddler 🙋‍♀️🍁) More in the comments… (ran out of room 😝) Across Canada Now, Show Your Proof, and Proof Talks there’s a common thread: your audience tends to be made up of thoughtful people trying to make sense of change, make better decisions, and understand what matters beneath the surface. I’d summarize you as a strategist, thought leader, and creator rather than focus on each individual project: “My audiences vary by project. The common thread is that I tend to speak to thoughtful, curious people who want to better understand what is changing around them and make smarter decisions about what comes next. They value practical thinking, strategic perspective, real-world experience, and ideas that help them see beyond surface-level headlines or conventional wisdom. They’re often interested in how business, technology, leadership, innovation, policy, markets, and professional life are evolving — and what those changes mean in practical terms. I like to help people connect dots, understand systems, recognize useful patterns, and think more clearly about the future without losing sight of present-day realities. My content can include thought leadership and forward-looking ideas, but I prefer it to stay grounded, useful, and connected to real people, decisions, experiences, and consequences. Depending on the project, the audience may be learning from an expert, considering a new way of thinking about an issue, looking for practical guidance, or trying to better understand how to navigate change in their own work or industry. I generally want people to leave my content feeling more informed, more thoughtful, and better equipped to form their own perspective — rather than simply being told what to think.”
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Buying Canadian includes the software and tools our businesses use. 🍁 Dennis Pilarinos explains how his company approaches it: when a Canadian technology provider can meet a business need, they’ll explore that option—and invest time and energy in helping another Canada-based business succeed. 🇨🇦 A practical way to support Canadian business through the decisions we’re already making. What’s a Canadian tool or service you’d recommend? ⤵️ 🎙️ Podcast clip from a Canada Now conversation — with Dennis Pilarinos (ep. 20) 🍁 #buycanadian #canadianbusiness #supportlocal #shoplocalcanada #canadanow
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It doesn’t really matter what your politics are — when municipal, provincial, and federal governments are pulling in different directions, it’s hard to get housing built. Many of the challenges we face in British Columbia and across Canada come down to practical obstacles: inconsistent building codes, severe time delays, antiquated processes — and the occasional consequential regulatory surprise. Regulation itself isn’t inherently a problem. But when rules, requirements, and priorities are constantly shifting or working against one another, uncertainty becomes a major factor in whether we see the kind of progress that can actually move the needle for Canadians. In the latest episode of Canada Now, Cynthia Jagger unpacks the nuance behind how — or if — housing gets built. 🍁 CANADA NOW 🍁 Wherever you get your podcasts. 🎙️ Links in bio. 🎧 Hosted by: @ashleysmithnow #housing #britishcolumbia #canada #realestate #bcpoli
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Over half a million more new homes are needed across BC — but how do we get there? 🤔 I explore this question with Cynthia Jagger on the latest episode of Canada Now. Cynthia is Executive Vice President of Capital Markets with CBRE’s National Investment Team in Vancouver. She’s spent more than two decades in commercial real estate, particularly in multifamily housing, and serves on the Urban Development Institute’s board and as vice chair of its Rental Housing Issues Committee. A few things from our conversation stand out. One is how much time and certainty matter. Cynthia points out that some buildings being completed today began with decisions made seven to ten years ago. Think about how much can change in that time: financing, construction costs, rents, regulations, and the needs of the people those homes are meant to serve. What does it take to make a sound decision about the next building? With Build Canada Homes underway and B.C. heading into municipal and provincial elections next month, there will be plenty more discussion about housing goals. I hope this episode helps make the questions we ask about delivering on them more specific. Tune in for a grounded and informed perspective to a complicated and very important conversation we should all be having. 🍁 Canada Now — wherever you get your podcasts. 🎧 Links in bio. 🎙️ Ep. 21: Inside the Policy and Investment Decisions Shaping Canada’s Housing Supply — with Cynthia Jagger TELL ME YOUR THOUGHTS: ⤵️ 🍁 We know Canada needs more homes. 🍁 We know affordability matters. 🍁 So why is it so hard to get more housing built? Hosted by: @ashleysmithnow cc: @cmhc_schl @schl_cmhc @udibc #britishcolumbiacanada #vancouverrealestate #housing #canadian #cmhc
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When should men start screening for prostate cancer? If you have a history of the disease in your family — you should start early, says Mark Mahl, Executive Director of Prostate Cancer Foundation Canada. (@markmahl1 @prostatecanada) Think 40-45 years old, versus the standard recommendation of 50, depending on your family history and circumstances. Prostate Cancer is one of the most prevalent cancers in men across North America, and early screening saves lives. 💙 DID YOU KNOW… many men often don’t show or notice any symptoms of prostate cancer in the early stages? That’s why proactive testing matters. Season 2 of Canada Now launched in September — Prostate Cancer Awareness Month — so, to shine a light on men’s health, we want to talk about it. 🇨🇦💙🇨🇦 Special thank you to actor and advocate Eric McCormack for joining us on this special episode. (@eric_mccormack) ▶️ Watch or listen to the season premiere — wherever you get your podcasts — to hear Eric and Mark’s deeply personal connections to prostate cancer, and to learn how you can spread awareness and help the men you care about take action for longer lives and better health. 🫶 🎙️ Canada Now 🎙️ Hosted by: @ashleysmithnow Sparking bold ideas to help shape what’s next, through an unapologetically Canadian lens. 🍁 #prostatehealth #prostatecancerawareness #menshealth #fuckcancer #canadianpodcast
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