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writer/director – 𝐀𝐔𝐆𝐇𝐓𝐒 The Complete Audio Production streaming now @collectivehammer
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Four years ago, we set out to make a short documentary about our dad.

Somewhere along the way, it became something much bigger.

Our dad spent two decades as one of the voices behind countless American commercials, but as we started interviewing the musicians he worked with, we realized we weren’t just uncovering a forgotten corner of music history. We were uncovering our own family’s story.

Then a phone call from Italy changed everything.

A 1988 jingle our dad recorded under the name “Joe Trio” had unexpectedly become a cult hit overseas, turning what started as a retrospective into a story that is still unfolding.

How Not to Be a Rockstar is about music, legacy, family, loss, and the strange ways life refuses to stay in the past.

Thank you to everyone who trusted us with your stories, and to everyone who helped us get this film across the finish line.

Festival submissions start now. Wish us luck.

Learn more at http://hownottobearockstar.com (link in bio)
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signs of life (and laughing! and loving!)
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For our 2025-2026 Season, we partnered with Jake Lebowitz to imagine our production posters in a new style! Featuring bold colors and title treatments, Jake's art creates a bright and bold collection for our dynamic season ahead. 

🎭 What show are you most looking forward to this year?
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