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Cathy Lawson

@cathy__lawson

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🤳🏽 Freelance Content Creator @creativebycathy
📷 Yes content is my job & my hobby
💜 Busy but always open to new projects
🌿 Cork, Ireland

POSTS STORIES REELS TAGGED

Absolutely loved directing & shooting this campaign for @theagbyarthurgourounlian autumn winter collection💜

The new jumpers & socks are bold & vibrant and needed an e-commerce presence to match🧦🌈!

We shot the collection in the gorgeous @kovestudios.ie in Cork, ready for their launch on October 1.

Big thanks to @gourounlian for trusting me to capture your creations, to our wonderful models and to @yvonne_long2015 for assisting me on the day📸

Also if you are interested in any of the designs… the socks are probably the softest & most comfortable I have ever worn 🥰🧦

The collection is available now at theagofficial.com thanks to @distinctiondigital 🛒

Behind the scenes
Ecommerce photoshoot
Content creation
Content creator Cork
Fashion shoot
Content shoot

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Thank you to everyone to came to see us Saturday @ybl.ie 🙏🏻❤️

Shop online @ miminell.com 🛍️

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Do more of what makes you feel good 🫶

The benefits of yoga have been truly unbelievable and life changing for me.
The energy.
The balance.
The peaceful mind.
As a 42 year old mom of 3 juggling the chaos of busy everyday life, yoga has given me something priceless (peace within myself)
It’s more than movement.
It’s grounding.
It’s healing.
It’s coming back to yourself again and again.
When practiced consistently, the changes are incredible not just physically, but mentally and emotionally too.

I feel stronger.
Calmer.
More present.
More connected.
Yoga has taught me that taking care of myself isn’t selfish it’s necessary. 🤍

Happy Wednesday

Love
Amerie 💌

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I posted this over on t’other app yesterday and was blown away by the response🥳

So many creative freelancers in Ireland are looking for the same thing so I said Id share it here too with a little update:

Its 100% happening but its likely going to be on something like discord or skool now. I expected maybe 5-10 people to be interested so with over 10 times that I think were better doing it properly and keeping it organised🙌🏻

So let me know if you’re also interested and all the details will be coming soon🥳

#creativefreelancersireland #irishcreatives #irishcontentcreators #contentcreatorsireland #irishfreelancers

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This week felt like a big step forward for me building @yawuwstudio and @curtainsandco.ie I recently hired the Marketing guru/Creative Director Cathy Lawson and last week she introduced me to the highly experienced Fashion Commercial Director, Yvonne Long.

I had not planned on hiring someone with Yvonnes experience/background but after speaking with her, I knew that the 3 of us would make an incredible team and be able to execute my growth strategy for YAWUW.

I redid my strategy for the year to visually present the BIG picture vision across all departments ( love using @jesseitzler Big A## calendar ) and everything that needs to happen to grow the business. We had our first team meeting and thankfully the team are on board with it/excited for the goals ahead! Now to transfer that info into a digital deck, eck.

Welcome to YAWUW Cathy and Yvonne!

Some of the things that happened this week in photos:

Our first team meeting in my studio, on site with my team with Curtains and Co. Measuring up a new build in West Cork and on a site in North Cork measuring up for a housing estate with 180 homes.

And, lots of orders on these pieces for YAWUW got posted!

What a week, can't wait to show you what we have planned for the rest of the year!

#FridayFoundersRoundup #womeninbusiness #designer #entrepreneur fashion sustainable

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‘Off the Island’ - Chapter 11, is now live. After a day of adventures, sailing and training in Kinsale, it was time to change back at @thedeanirl and head out for the evening. Doing your chaturangas by day and enjoying some chips at night is all part of a balanced sustainable lifestyle. We are not looking to have it all but a little bit of everything, So, call your mates and make some plans for the upcoming weekend!

We are dedicated to leaving a positive impact on our environment, help you lead a sustainable lifestyle and look good doing. Treat yourself on yawuw.com

Creative Direction/Design by @angela_o_donnell
Photography @katieabowe
First Assistant @mahondaniel
Content Creator @cathy__lawson
Modelled by @sarah0keeffe @aannabates

#fashion #youarewhatuwear #yawuw #luxurylifestyle #healthiswealth #living #organic #recycled #sailing #kinsale #designer

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Get the run in, the yoga class, maybe a cycle or just chill. Whatever you get up to this weekend, try and make just some sustainable lifestyle choices from the exercise you do to the food you eat to the company you keep, stay healthy, stay happy and stay looking gorgeous!

We are dedicated to leaving a positive impact on our environment and helping you live a sustainable lifestyle.

#youarewhatuwear #fashion #sustainable #designer #organic #irish

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Choose life, end slave labour, open your eyes and see what is not in your favour. Balance is king, some late nights, a bit of hyrox, put yourself first, find your crew or do your own thing.. which ever way you swing, nothing will ever change, without a mindset to rearrange, your own stage because it’s you in the end who has the power to take off the blinkers, it doesn’t matter if you go left or right, just keep your truth and you will walk into your spotlight.

Take charge, own your mistakes, then your choices will never grate. Let’s stop taking and give back to this earth, Mother Nature is aching.

One planet, one life, many choices, what will yours be, authenticity or stay with the mass voices ?

From fashion to farming, everything is interconnected. Our generation have the power to be remembered, as the underdog who built and breathed words of hope and ended a system of greed.

YOU ARE WHAT U WEAR, let’s End our relationship with fast fashion thus ending slave labour!!

Our organic cotton sweatshirts and hoodies are now fully stocked again - written by Your sustainable fashion underdog - @angela_o_donnell

#fashion #farming #luxury #life #connection #underdog #savetheplanet #endfastfashion #youarewhatuwear

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Weekend incoming! Grab the best coffee and croissants from @seeds_bakery_kinsale and head off on an adventure with your best bud. Life can change fast, make those memories that will last.

Don’t forget to pack your pieces from our collection, they are good for you and good for the planet! Designed with your lifestyle in mind, made ethically and from %100 sustainable materials.

Shot and edited by @creativebycathy
Modelled on location by @sarah0keeffe @aannabates
Designed by @angela_o_donnell

#youarewhatuwear #yawuw #luxury #fashion #sustainable #designer #organic

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‘Off the Island’ Part 8, is now live. What does this chapter reflect? As the phrase goes, STOP and smell the coffee.

Sometimes you need to stop, take time just for you and reflect on the journey that you have taken so far and know that you will get to where you are going, with a little time, patience and kindness to yourself.

In a world that seems a little crazy right now, it is good to focus on the things you can control, your choices matter, for your health and lifestyle and are reflected in the world around you.

Spending time with the people you love and doing the things you love will recharge you!

It is Mental Health Awareness Week and the sun is shining, what other reasons do you need to get your crew together and set sail, seize the moment and make that adventure happen.

You never know when it all could change, the time is now.

#youarewhatuwear #yawuw #organic #recycle #wool #reuse #love #luxury #time #mentalhealthawareness #spenditwiththeonesyoulove #fashion

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The usual, just your casual Wednesday deep think questions! How do we end fast fashion when 30% growth in the oil industry in the next 5 years is expected to be come from the fashion industry because oil is used in over 80% of garments made each year. Which means fast fashion is predicting major growth!

Let’s stop this! Your choices really matter. While we literally do not have enough options to hand to always choose sustainable design, where you can look to brands like YAWUW for key pieces like puffa jackets and unique head pieces /scarfs like our hand crocheted hooded scarf.

Be part of the movement to end fast fashion Even more.. be part of the 2% of companies who pay a living wage to garment workers and yes we are one of those companies! 75 million people work as garment workers and only 2 % are paid a living wage, shocking right!?

YOU ARE WHAT U WEAR.
#yawuw #fashion #sustainable #realluxury #lifestyle

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