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Mid-2025, we met Kak Dea and Kak Yos for the first time, and they showed us the vast space that would later become the ground for Volume Hotel @volumehotel . One thing they emphasized from the very beginning: this isn’t a rebrand, this is building the brand they truly wanted, from scratch.

So here we are: crafting a brand identity for a hotel that offers a deeper experience, quiet nuances, backed by design that speaks loudly.

We visualized this through bold type and rounded corners, aiming for a feeling that’s comforting, warm, and a little nostalgic, all through a contemporary lens. The tapered shape itself is a direct nod to “volume”, in space, in sound. It can swell. It can settle.

Once the identity was born, we teamed up with @studiopinch, who brought the spatial and interior design of the hotel to life, so the vision could be seen, felt, and lived, from the moment you first see it, to the moment you step in, to the night you stay.

Brand and Visual Identity by Durë

Creative Director @argiantofendy
Strategist and Copywriter @ferdyferida
Lead Graphic Designer @jabarbarr 
Graphic Designer @rakaaarya @haddiutmo @nizkeni 
Website Designer @needtorestart 
Photographer & Videographer @bagjajak @argiantofendy @ferdyferida
Production Manager @rifkiihsan
Content Designer and Writer @haddiutmo @rakaaarya @1_____403 @ferdyferida

Spatial Design by @studiopinch

2025
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